Transcript
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PAULINE DUMANGE & J EFFREY SMIT H
RESOURCES
BASED VIEW:
THE BODY
SHOP
Types of Resources
Knowledge
Core Competancies
Resources & Capabilities
Skincare and beauty business
Over 2500 shops in 65 countries
1200 different products
300 million consumers
Founded by Dame Anita Roddick in 1976
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INTRODUCTION
Material Resources
Innovative, quality products
25 community trade suppliers
L’Oreal financial support
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MATERIAL RESOURCES
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QUALITY PRODUCTS
Immaterial Resources
Very strong brand image
Amazing Reputation
Ethical Culture
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IMMATERIAL RESOURCES
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VALUES
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STRATEGIC RESOURCES: VRIN
• Varied mix of Suppliers
• Experience
• Experience
• Dame Anita Roddick
• No animal testing
• Fair trade
• Natural products
• Brand
Valuable Rare
Inimitable Non-
substitutable
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THE BODY SHOP VRIN
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SWOT
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Focus on
SWOT
STRENGTHS WEAKNESSES
• Against animal testing • Competition such as Lush,
Tesco
• Lots of experience • Higher prices
• Natural & innovative products • Loss of trust from stakeholders
over L’Oreal
• Charity- Foundation • Ethical issues
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SWOT
Information, Facts
Databases, Procedures
Skills Organisational
Capability
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Individual Organization
Explicit
Tacit
Level of knowledge
Type of knowledge
KNOWLEDGE
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CORE COMPETANCIES
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FRUITS: PRODUCTS
• Coconut body butter
• Mango shower gel
BRANCHES: BUSINESS AREAS
• Skincare & beauty products
• Shower products & fragrances
ROOTS: CORE COMPETANCIES
• Ethical, quality products
• No animal testing
CORE COMPETANCIES TO PRODUCTS
• The Body Shop are committed to being ethical through their advertising
such as with Leona Lewis.
• http://www.youtube.com/watch?v=B19LAun303E
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ADVERTISING
Resources- such as Community Fairtrade.
Capabilities- possible expansion into new markets such as Laos (L’Oreal
operate here) and further expansion into existing markets.
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SUMMARY OF RESOURCES & CAPABILITIES
Thank you for listening
Any Questions?
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Q & A
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