RESEARCH DEFINE STRATEGY DEPLOY/GENERATE · B2B-Lead-Generation-Programs-strategy Created Date: 2/19/2020 1:56:21 PM ...

LEAD GENERATION PROCESSCrush Your Revenue Goals

RESEARCHPersonas/Target Channel/Segment

FILTER & GRADE LEADSSuspect -Prospect-High or Low Score

DEFINE STRATEGYKPI’s-Channels-Budgeting-Frequency

DELIVER QUALIFIED LEADSAssign Leads to Sales Department

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LOST

DEPLOY/GENERATEExecute-Create & Deploy Tactics

NURTURE LEADSContinuous support to Sales Department

LEAD REVIVALTag - De�ne Revival Strategy - Deploy

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