Reputation war partnership opps

PARTNERSHIP OPPORTUNITIES

What is ReputationWar?

It all started on January 2013

Created & designed by Christophe Ginisty Interna;onal PR expert and digital guru One of the most famous French bloggers IPRA President 2013

A full day of keynote speeches and round tables on reputa;on management in a connected world where conversa;ons are always on.

Co-‐organized by the Interna;onal Public Rela;ons Associa;on (IPRA) and Syntec-‐RP on January 11th, 2013

“Tomorrow, reputa.ons will be managed in a frene.c environment. Brands, companies, leaders and even ordinary ci.zens will have their image examined and even trashed by a public opinion demanding ever higher levels of openness and ethical behavior.

The object of Reputa.onWar is to unpick this situa.on and to provide those aCending with tools to deal with the future.”

More than 250 delegates: in-‐house communica;on directors, PR execu;ves, agency leaders, influencers, journalists, industry analysts, solu;on providers, students,…

13% In-‐house communica;on directors/managers

Communica;ons agency leaders

Bloggers, influencers, analysts

Communica;ons agency staff members

Journalists

Digital solu;ons providers

3.453 men;ons on social networks during the day of the conference

#1 trending topic on Twi_er at noon

“Since I first heard about Reputa.onWar, I started searching to find similar conferences closer to home but came up empty »

What will be ReputationWar 2014?

Location:

Organizers:

Target audience:

Duration:

Language:

Friday, January 17th 2014

Paris, France (to be announced soon)

Christophe Ginisty in partnership with Syntec-RP and the International Public Relations Association (IPRA)

500 people (20% international) – In-house com directors, agency leaders, influencers, journalists, analysts,

A full day with optional workshops organized by solution providers the previous afternoon

Bilingual (English+French) with simultaneous translation all day long

What will be the theme of ReputationWar 2014?

“Sentimental Crowds” — beliefs, emotion, activism —

Social media is a fertile ground on which beliefs are playing a major role in the management of a reputation

No only facts and information have an impact on the way people are ready to interact with a brand.

People are ready to praise and to punish brands and leaders based on the way they really behave.

Speakers

•  Coming from different countries •  Authors and professors

•  CEOs, CMOs, Communications directors

•  Journalists and analysts

•  Individuals who had to manage a spectacular reputation issue

•  Activists

Speech format

•  Mainly keynote speeches •  Battles: Two speakers confront their point of

view on one specific topic, managed by a moderator.

•  No round tables

Why being a partner

•  More than 500 participants: an outstanding and unique opportunity to share on the new challenges of reputation management, far beyond useless debates on social media

•  Meet and educate customers, influencers, press, bloggers

•  Showcase your approach to reputation management

•  Play an active role in the hottest debate of the moment and be where the conversations are taking place

•  Position your organization at the forefront of the evolution of modern communications

Institutional partners

International Public Relations Association

Gold Partner

•  Partnership –  Brand visibility on stage –  Brand visibility at the top of the partner section online –  Dedicated branded page on the event website –  Brand visibility as Gold partner on the event banners

•  Package –  3 team badges –  50% discount on the conference tickets (up to 20 badges) –  Giveaway items in the delegates bags –  Speaking opportunity : to be discussed with the organizers

•  Sponsorship: 9.900€ ex. VAT

Silver Partner

•  Partnership –  Brand visibility at the silver partner section online –  Dedicated branded page on the event website

–  Brand visibility as Silver partner on the event banners

•  Package –  3 team badges –  30% discount on the conference tickets (up to 15 badges)

–  Giveaway items in the delegates bags

Bronze Partner

•  Partnership –  Brand visibility at the bronze partner section online –  Dedicated branded page on the event website

–  Brand visibility as Bronze partner on the event banners

•  Package –  2 team badges –  25% discount on the conference tickets (up to 10 badges)

–  Giveaway items in the delegates bags

Worskshop Partner

•  Partnership –  One hour dedicated slot on the workshop afternoon –  Up to 200 seats –  The partner is setting the agenda, creates content and provide speakers

•  Package –  2 team badges + 2 presenters badges (for the whole event, including the

conference) –  10 invites for the workshop only (will not give access to the conference) –  Possibility to sell tickets for the workshop afternoon only –  Video and audio setup provided by ReputationWar organizers –  Visibility as “Gold Sponsor” –  Specific workshop promotion

VIP Cocktail Partner

•  Partnership –  Exclusive partner of the VIP cocktail party –  Thursday 16th January 2014: at the end of workshop day, the

evening before conference day –  VIPs: speakers, partners, journalists, partners special guests,… –  100+ attendees –  In a very special location in Paris

•  Package –  3 team badges for the whole event –  Organized by ReputationWar organizers –  Visibility as a Gold Partner –  Up to 20 invitations for partners guests to the cocktail only

“I have the good fortune to speak at conferences all over the world, and the Reputation War conference created by Christophe Ginisty was the highlight of my year. The speakers were all outstanding; the participants were highly engaged and engaging; the logistics were very professionally handled; and the social media community that arose around the conference continues to provide value and advance the important conversations begun at the conference. »

Helio Fred Garcia Author, professor, Executive Director of the Logos Institute for Crisis Management and

Executive Leadership

« I can say, with absolutely no exaggeration, that I am still drawing professional benefits from my attendance at the first ReputationWar conference six months after the fact! This event managed to pack every hour of its agenda with presentations of a very high level of quality and expertise, in a field that is still largely emerging and undefined. I am still actively corresponding with many of the international contacts I made while there and feel that my practice is greatly enriched by this new network. I predict that the ReputationWar conference is sure to become a required stop for all those who place reputation management, digital communications and public relations at the center of their careers. »

Tom Liacas, Online Reputation Strategist

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