Repurposing Content to Extend Your Brand, Not Your Budget
Post on 19-May-2015
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Repurposing Content toExtend Your Brand,
Not Your Budget
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Today’s Speakers
Susan Gunelius
President & CEO of KeySplash Creative, Inc.
Paula Crerar
Sr. Director, Content Marketing, Brainshark, Inc.
Poll
What is your biggest content marketing challenge?
Repurposing Content toExtend Your Brand,
Not Your Budget
Susan GuneliusPresident & CEO
KeySplash Creative, Inc.
Author of Content Marketing for Dummies
Clarifying Content Semantics
Original Content
Duplicate Content
Repurposed Content
Why Repurpose Content?
Save Time
Extend Your Reach
Get Found
How to Repurpose Content
Content Forms• Blog posts• Articles• Videos• Podcasts• Infographics• Presentations• Images and photos• Press releases
• Lists• Interviews• Tutorials• News• Research• Thought leadership• Demos• Warnings
Content ChannelsOnline Offline
• Local newspapers• Direct mail• Email newsletters• Mobile apps• Brochures• Seminars• Speeches
Content Integration
BlogFacebook LinkedIn
YouTube
TwitterPinterest
Brainshark
Lists
Page
GroupsAds
Groups
Page
Profile
Chats
Profile
Ads
Newsletter
Speeches
MobileApps
Brochures
Offline Online
Getting Help
Beyond In-house
Source: Case Study: OPEN Forum, Scott Roen, VP OPEN Forumhttp://www.slideshare.net/fmsignal/case-study-open-forum-scott-roan
History of AmEx Open Forum
Experts | Consultants | Authors
Affordable Freelancers
Creative Crowdsourcing• Guest blog posts• Contest entries• Photos and videos
on Facebook• Pins on Pinterest• Get creative!
Repurposed Content Examples
Twitter Pinterest Instagram
Google+ YouTube
Website & Blog Facebook
Blog Posts
ResearchReport
FacebookUpdates
Pinterest Pins
Infographic
Press Release
Presentation
ImageSlideshow
Ebook
White Paper
Twitter Updates
YouTube Video
Ad Copy
Email Newsletter
Seminar& Webinar
Brochure
Questions?Susan Gunelius
Website: www.KeySplashCreative.com
Twitter: www.Twitter.com/susangunelius
Email: susan@keysplashcreative.com
Facebook:
www.Facebook.com/susangunelius
www.Facebook.com/keysplashcreative
LinkedIn: www.Linkedin.com/in/susangunelius
Books: www.amazon.com/author/susangunelius
Paula Crerar
Website: www.brainshark.com
Twitter: pcrerar
Email: pcrerar@brainshark.com
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