Relevant, Responsible, and Creative Uses of the Tools

Relevant, Responsible, and Creative Uses of the Tools

Joel F. W. PriceFriends’ Central School

Webmaster & Information Management

twitter: @jfwpemail: jprice@friendscentral.org | jprice1@gmail.com

Relevant and Creative

Source: http://failblog.files.wordpress.com/2010/02/epic-fail-helmet-fail.jpg

Still Relevant, Still Creative

Source: http://failblog.files.wordpress.com/2009/06/fail-owned-safety-glasses-fail.jpg

Also Relevant and Creative

Source: http://failblog.files.wordpress.com/2008/08/fail-owned-ladder-on-truck-fail.jpg

But Entirely Irresponsible!

Source: http://failblog.files.wordpress.com/2009/10/epic-fail-parenting-fail.jpg

Source: http://www.flickr.com/photos/rgordon/992957779

A 1985 Instrument Mashup

Know Your Constituents!

• Where do they live online?

• Where do you live online?

(Did you just answer the same thing twice?)

CASESMC10: Primary Networks

• Facebook– Canada, Egypt, France, Jamaica, Lebanon, UAE,

USA

• Hyves– The Netherlands

• Hi5– Mexico

Commonalities

• We may use different social networks, but…– They all bring people together

– They are generally designed for for-profit uses, but educational uses emerge and can be very powerful

Open Your Mind

• You probably do not want to just copy

• Applying a new mindset to social media will benefit you and your constituents

Where, and Why?

Learn, Shape, Innovate

• 1. Use the tools first – play!

• 2. Adapt the tools to fit your school

• 3. What will you build for your constituents?

Your First Step:

• Always take the time to learn the privacy/sharing settings of the tool!

– Read examples of the most current recommendations/tips.

• Most sites are built to make it easy to over-share – it benefits them!

Source: http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif

Your Value

• You are only as relevant on other sites as your constituents perceive you to be

– Online, they don’t owe you anything!

Track It!

Source: https://spreadsheets.google.com/a/friendscentral.org/ccc?key=0AuHrTOxuBWeFdFNOU3dfQWpFOHJpUVFLMHhXT1o0ZHc&hl=en

Source: http://www.businessinsider.com/chart-of-the-day-social-networking-sites-dominate-sharing-2009-7

Our First Official Foray

Reunion Planning

10 Year Reunions1998: 9 gifts, no Facebook used1999: 30 gifts, Facebook used

20 Year Reunions1988: 18 gifts, no Facebook used1989: 26 gifts, Facebook used

Reaching Out

• Class of 2006– Paper Mail– No Facebook– 13 Gifts

• Class of 2007– Skype– Facebook– 25 Gifts

Information Collision

+ +

?

?

Inspiration Cycle

• Learn

• Discuss

• Borrow

• Share

HTML (FBML)

RSS Feed (SocialRSS)

flickr pix (MyFlickr)

Building a Better…

Source: http://www.flickr.com/photos/friendscentralschool/

Customized iPhone Apps

Source: http://www.appmakr.com/app_manager/edit_app/mashup/12652/choose_feeds/

What is Your End Goal?

• What is the current path to get there, and why are you using those tools to do so?

• Is there a better way, and does it make sense to pursue?

Your Responsibilities

• As educational institutions, what distinct information should we be offering?

• Be honest: how do you expect to interact with other companies online?

Your Expectations

• You have expectations when using Google, Amazon, or Netflix

Source: http://upload.wikimedia.org/wikipedia/commons/5/51/Google.png

The “Arguments”

• It’s free!

• We should do it because it’s there!

• We don’t need to track it!

Time Allocation

• Consider your current strategy

• Consider your team and their skill set

• In which places could you experiment?

What is New?

01 APR 2010 Facebook allows non-official

entities to “generate support for [their] favorite cause or topic…” with the caveat that they may eventually be “adopted and maintained by the Facebook community”

Community Pages

• What will this mean for…

– Education• Control

– School “Subgroups”• Branding

Due Diligence

• It is our job to provide information to our constituents, and to do it in ways that reach them (while addressing our mission!)

Thanks, & Stay Connected

Joel F. W. Pricejprice@friendscentral.org | jprice1@gmail.com

http://www.linkedin.com/in/jfwp1http://twitter.com/jfwp

More here:http://bit.ly/casesmc10collab