Relearning How To Be Human
Post on 18-Oct-2014
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Presentation given at Digital Marketing Live 2012 - Thomas Marzano
Transcript
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Relearning how
to be human @ThomasMarzano
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“A brand is what
people think it is”
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5 source: Tales from the Bazaars of Arabia
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“Cognitive dissonance is a
discomfort caused by
holding conflicting
cognitions simultaneously” source: wikipedia
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VIDEO: “Advertiser vs Consumer”
12 source: Facebook
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VIDEO: "Online Checkout - Google Analytics In Real Life"
15 15 Source: www.shellmont.com
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“The future will look
more like the past
and less like today” Stefano Marzano
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