Reinventing Marketing For The Small Business

How to take advantage of search engines for your local business..

THE LAST FRONTIER LOCAL and MOBILE SEARCHTake advantage with…

Reinventing marketing for the small business.

Before the Internet:

Staying connected meant advertising with:

• Phone Directories• Newspaper• TV• Direct Mail• Telemarketing• Print Ads• Word of Mouth

These Time Are Changing!

• Phone Directory: Where is yours?• Newspapers: Declining rapidly.• TV: DVR/TiVo.• Telemarketing: Do not call list.• Direct Mail: Very small ROI.• Print Ads: Rising cost.• E-Mail: Spam software reduces return.

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Traditional advertising mediums are loosing their effectiveness:

Today’s business owners are faced with an enormous problem!

Why?1. Search results are dominated by large

corporations and chains.2. Lack of web knowledge.3. Inability to compete economically.4. Inability to change.

What is it?

Local search

Local Search is the new Yellow Pages

Yellow Pages

Difficulty: Easy Cost: Expensive

Local Search

Difficulty: Very Difficult Cost: Inexpensive

Paid Search

Paid Search

Local Search

Organic Search

Source: comScore 7/10 & Google 4/10

Source: YPA Pocket Piece, April 2010

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Geo-targeted campaign placement on major search engines.

Start where 70% of traffic is: GOOGLE

The statistics are astonishing:

• 1 Trillion - web pages in the world.1

• 50% of small businesses don’t have a website.

• 78% of HH have two or more computers.2

• 82% of local searches result in offline action.3

• 0% chance of connecting with local consumers performing online searches without web presence.

• 60 – Percentage of small business that will fail, in the next five years, without a social media presence.

1 Google July 25,2008

2 2007 Market Report by Jupiter 3 Study by Comscore Networks (Click Z August 2nd, 2007)

Having a website isn’t enough!

• How do people find it?

• How do you drive trafficto a website?

• Are you satisfied with your current web presence?

Search optimization companies are far too expensive for

most local businesses!

Consumers are Talking about and Reviewing YOU!

Local Search – A New Opportunity• 71% of all American adults use the Internet.• 91% of all Internet users use a search engine

to find information.• Over 50% of all purchases are preceded by an Internet

search• 30 percent of all search queries contain a city, state or zip

code.• There are 2.6 billion local searches a month• What does this have to do with you?• You don’t need a website! (Although having one helps)

vv

Mobile devices (GPS) – show local by default.

Source:http://www.informationweek.com/news/internet/google/showArticle.jhtml?articleID=216403052

Why MobileWhy Mobile??• There are 5 billion plus cell phone user vs. only 1.8 billion Internet users There are 5 billion plus cell phone user vs. only 1.8 billion Internet users

(almost 3x in market size.)(almost 3x in market size.)

• Of these users, 51 Million use smart phones.Of these users, 51 Million use smart phones.

• There is a fundamental shift in how people are communicating.There is a fundamental shift in how people are communicating.

• Text open up rate is 95%.Text open up rate is 95%.

Provide access to potential customers through Google and

Yahoo maps

Local mobile searches are growing exponentially!

Source: comScore, June 2009

Not to mentionNot to mention……

• 73% of new mobile phone buyers report that text messaging 73% of new mobile phone buyers report that text messaging is the most important feature on their phoneis the most important feature on their phone

• The typical mobile phone user now sends more text messages The typical mobile phone user now sends more text messages than mobile phone callsthan mobile phone calls

• Gen Y and Z consider e-mail passe’. Gen Y and Z consider e-mail passe’. • In fact, some universities have stopped distributing e-mail In fact, some universities have stopped distributing e-mail

accounts.accounts.• You can buy traffic for .02 a click!You can buy traffic for .02 a click!

Standing Out!

With Reviews!

Why Reviews? They provide access to potential customers through Review Sites.

of consumers online trust recommendations

from people they know.

Source: Nielsen, July 2009

Plus:

of consumers online trust recommendations

from people they don’t.

Source: Nielsen, July 2009

And

Review Process

Simple!Our Process 1) REVIEW CARDS GIVEN TO CLIENTS - Print Review cards to give to your clients so that they can submit honest reviews on your product, service or performance. These stamped postcards are mailed directly to the Local Search Dominator headquarters for publication. 2) REVIEW CARDS PUBLISHED ON WEB - Review cards are scanned and also entered electronically on the web. These reviews are distributed through a variety of review sites (such as Google Local) so other consumers can find you when they are looking for a service provider. 3) REVIEW CARDS MAXIMIZE YOUR VISIBILITY - Reviews published on on-line review sites maximize your company's visibility, credibility and SEO results. The more reviews you have, the better your results.

Review Fraud – help Google police it

• Where reviews happen – almost everywhere!

© Matt McGee, 2010.

Our Services:

• Set up local listings• Make sure all elements

are there to get top placement.

• Mobilize your business.

• Set up text messaging.• Website design and

management.• Social Media.• Keyword research and

strategy.