Transcript
From funky to Fresh [Prince]:
Reignite your pipeline strategy
Jessica Boyd
Talent Brand Manager
Autodesk
Elizabeth Faralli
Senior Product Marketing Manager
What’s been happening at Autodesk?
“When a couple recruiters who were up to no good,
said they couldn’t find anyone new in the ‘hood’”
Will faced obstacles in West Philly.
Autodesk faced obstacles recruiting
No one knows what
we do
Brand
Growing new teams
and no time
Growing Teams
Implementing
Candidate CRM
New Tool
How we were trying to address it
• Importing spreadsheets
• Leveraging external tools
• Mining our ATS
(actual Autodesk employees)
How we were trying to address it
• Importing spreadsheets
• Leveraging external tools
• Mining our ATS
This wasn’t good enough
We needed new, quality people
we weren’t getting through other means
This wasn’t just an Autodesk
problem
What we heard
• Need new candidates
• Not more people. More of the
right people.
• Fill roles now
• Fill roles later, faster
• Work smarter, not harder
Mid-funnel
problem
Awareness and interest
Leads
Aware
Unaware Talent
Interested
Hired
Applied
We built a
solution that:
• Makes it more efficient for
recruiters to do their jobs
• Provides talent an easy way to
express interest
• Brings your opportunities to life
• Builds a pipeline of the right
talent at the right time
Introducing Pipeline Builder
“But LinkedIn said:
It’s cool - you’ll be Pipeline Builder extraordinaires”
Pipeline Builder works in 3 steps
EngageReach Attract
Autodesk built campaigns to show off their
#AutodeskLife
“We got them early access and when time came near,
they built 10 campaigns and the response was clear”
Boston Pipeline Builder
Machine Learning Pipeline Builder
Results
“I looked at our performance - we were actually there!
Amazing Pipeline Builder extraordinaires”
Will won over his new family and friends.
Autodesk won over fresh talent
Interested leads
Will won over his new family and friends.
Autodesk won over fresh talent
97%83%98%
Autodesk isn’t the only “extraordinaire”
43%Increase in
“I’m Interested”
engagement
36%Decrease in
Cost per Lead
• Stand out from the competition
• Fill business-critical roles fast
• Hire a high volume of talent
• Build a long-term pipeline
• Find new clients
Autodesk isn’t the only “extraordinaire”
83%of leads had not
previously applied to a
job at that company
• Stand out from the competition
• Fill business-critical roles fast
• Hire a high volume of talent
• Build a long-term pipeline
• Find new clients
The secret to Autodesk’s Pipeline Builder success
• Partnership
• Templates & ROE
• “Marketing”
Just like Will became the Fresh Prince of Bel Air,
you too can become a
Pipeline Builder “extraordinaire”
Q&A
Pipeline Builder Case Studies
https://lnkd.in/pipelinestudies
Get contacted about Pipeline
Builder
https://lnkd.in/pipelinecontact
Thank
You!
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