Transcript
Marketing Board Members: Shayan Sharifzadeh Kheoi
Wail NawawiBryan Tankus
Company Overview
• Established in 1939 by William H. Reed in Kalamazoo,
Michigan.
• In 1960, Reed operated 25 stores in Michigan and Illinois.
• In 1980, Reed served Ohio, Indiana, and Wisconsin.
• In 2010, Reed had grown to 192 retail stores.
• High quality organic food.
Consumer Perceptions of super market chains in Columbus market, 2008-2010
Reed; 14.00%
Delfina; 9.58%
Galaxy; 10.07%
Top Val; 10.23%
other supermarkets; 16.63%wholefood market; 1.22%
Walmart; 4.51%
Target; 2.56%
Costco; 6.39%
Sam's club; 2.80%
Dollar General; 0.61%Dollar Tree; 0.40%
Family Dollar; 0.79%Trader Joe's; 1.62%
other; 18.58%
Estimated Columbus market share size as of 2010
First Recommendation
• Health benefits of vegetable and fruits sheet
• Free samples Coupons
Days Hours
M - F During lunch hours
Sa - Su All day
• Health Awareness Strategy
Second Recommendation • Develop Reed’s store brand
Emphasize on being organic
Price penetration strategy(Only for our store brand)
Selling against the brand
Third Recommendation • Improving our Reward program• Drop our Dollar specials program
VIP customer programs
Discounts($1,000 cumulative purchases)
Avoids cherry-picking customers
Fourth Recommendation • Slogan
“A healthy outside starts from the inside”
“The first wealth, is health”
“Don’t eat less, eat right”
Thank you, Questions?
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