Recruitment, Retention and Transitions in Challenging Times

NCPN Conference 2009NCPN Conference 2009

Recruitment Retention and TransitionsC

Recruitment Retention and TransitionsCin Challenging Timesin Challenging Times

http://www.flickr.com/photos/nanovivid/1313288979/

Googleg

//http://oktechprep.blogspot.com

Challenging Timesg g

P bl mProblemsneed

S l ti nSolutions

Education =Education E i D lEconomic Development

ECTE

ECTE in Oklahoma

CareerTech

G nGovernors Workforce

C n ilCouncil

FFill the Pipeline

Education =Education E i D lEconomic Development

HHow?

EnrollmentEnrollment MManagement

a definition...

“Strategic Enrollment Management is a COMPREHENSIVE process designed toCOMPREHENSIVE process designed to help an institution to achieve and maintain the optimum RECRUITMENTRETENTION and GRADUATION RATESRETENTION and GRADUATION RATESof students where ‘optimum’ is defined within the academic context of the i tit tiinstitution.

SEM INSTITUTION WIDEas such SEM is an INSTITUTION WIDE PROCESS that embraces virtually every y yaspect of an institutions function and

”culture.”Michael DolenceMichael Dolence

an expanded definition...

optimum recruitment retention and graduation rates with successful COLLEGE AND CAREER TRANSITIONSCOLLEGE AND CAREER TRANSITIONS

EnrollmentEnrollment MManagement

NOTNOT..

NOTNOT.... a quick fix

NOTNOT.... solely a structure

NOTNOT.... separate

Lets Dive In

Recruitment

They’ll Comey

Shotgung

Enrollment Funnel

http://en.wikipedia.org/wiki/File:Kitchen_Funnel.jpg

Beyond the Funnely

Relationshipsn h p

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Failing to plan...Failing to plan...l i FAIL...planning to FAIL

Recruitment Plan

1 Year Round1. Year RoundC2. Comprehensive

Go on Retreat

AH HA!!

Recruitment Plan

1 Diversity1. Diversity2. Recruitment Pool3 Data3. Data

Your Thoughts?Y g

Marketingg

Failing to plan...Failing to plan...l i FAIL...planning to FAIL

Marketing Plang

P i1. Print2. Radio2. Radio

TV3. TV4. Web4. Web

Web 2.0

Integrated Marketing ?g g

P i1. Print2. Radio2. Radio

TV3. TV4. Web4. Web

Integrated Marketingg g

Your Website

Example...

Integrated Marketing !g g

Next Level Marketingg

Flash Email

Dear StudentDear Studentvs.

Dear JeremyDear Jeremy

Call to Action

Your Thoughts?Y g

Retention

BeyondBeyond “B i S ”“Butts in Seats”

Preparatory Servicesy

Career Majorsj

Student Support

Your Thoughts?Y g

Transitions

College Cultureg

1 Location1. Location2. Degrees on wallg3 Colle e Fridays3. College Fridays

Career Services

1 Location1. Location2. Soft Skills3 Career Fairs3. Career Fairs

CCulture of

High ExpectationsH gh p n

Your Thoughts?Y g

Some Final Thoughtsg

Professional Development

Accountabilityy

Final Question

Will thisWill this make us better?

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Evaluation

Jeremy L. Zweiacker4 43 6 1405.743.6881

jzwei@okcareertech orgjzwei@okcareertech.orghttp://oktechprep.blogspot.comg