Recognising your next strategic · Recognising your next strategic drivers Presentation to NZ Wood Manufacturing Conference Toni Brendish. Chief Executive Officer, Westland Milk Products
Post on 25-Jun-2020
1 Views
Preview:
Transcript
Recognisingyour next strategic driversPresentation to NZ Wood Manufacturing ConferenceToni BrendishChief Executive Officer, Westland Milk ProductsApril 2019
Agenda
1. Who is Westland Milk Products?2. Strategic drivers or challenges?
• Food regulatory changes in China• Protecting NZ water ways • Commoditisation• Consumer preferences
Who is Westland?
China tightened its Food Safety Law in 2015
Making regulations work in our favour
The Sustainable Dairying: Water
Accord introduced
De-risking and getting ahead of the game
• Friend of the water accord
• Development of FarmEx• Be ahead of the next regulations
• Helping farmers, not policing• Environmental stewardship
More commoditisedmarkets
Looking at things differently
90% commodities
80% Commodities
10%Valueadd
20%Valueadd
$$
Consumer preferencesare changing dramatically
West Coast LocationFertile soils/high rainfall &
sunshine hours
Farming ExcellenceEthical Framing Practices
Generational IP
NZ Inc. Brand StoryEnvironmental stewardship, trusted
regulatory framework
Our SizeEnables innovation & agility that
larger players cannot
BioavailableProtein ContentFunctional Fat
ResponsibleAccountablePlant-Based
No AllergensControversy Free
Back-To-Basics
Grass-Fed | A2Traceability | Non-GMO
Environmental Stewardship
Functional Environmental Free From Claim Provision
Key
Tren
ds
Our Strategy Differentiated products that leverage our heritage and location
Our Purpose Nourishment made beautifully for generations
On-trend adaptability
Recognising opportunities to differentiate
1. Micro segmentation required2. Macro learning opportunities3. IP that can be shared4. Don’t force it
Thank you.
top related