Recession Survival for Small Business
Post on 19-Oct-2014
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How to Survive, Thrive, and Prosper in the Recession
An Interactive, Creative & Practical Guide To GettingThrough The Current Economic Slowdown
Is This a Recession?Is This a Recession?
Crisis = Danger + OpportunityCrisis = Danger + Opportunity
Can You Survive?Can You Survive?
Don’t PanicDon’t Panic
Keep it in PerspectiveKeep it in Perspective
Don’t OverreactDon’t Overreact
Keep a Positive AttitudeKeep a Positive Attitude
Can You Thrive & Grow?Can You Thrive & Grow?
And, Keep a Positive Attitude!
Look for OpportunitiesLook for Opportunities
Be Prepared to ChangeBe Prepared to Change
Make a PlanMake a Plan
OperationsOperations
Barbara Eldridge, PresidentMind Masters
Step 1 – PlanStep 1 – Plan
Essential Steps
Step 1 – PlanStep 1 – Plan
Essential Steps
Clarify Your Vision
Think Sub- contractors
Step 1 – PlanStep 1 – Plan
Essential Steps
Clarify Your VisionListen, Learn, and Innovate Whenever Possible
Think Sub- contractors
Step 1 – PlanStep 1 – Plan
Essential Steps
Clarify Your VisionListen, Learn, and Innovate Whenever PossibleDefine the Results You Want
Think Sub- contractors
Step 1 – PlanStep 1 – Plan
Essential Steps
Clarify Your VisionListen, Learn, and Innovate Whenever PossibleDefine the Results You WantTake Time to Make Strategic Plans
Think Sub- contractors
Step 1 – PlanStep 1 – Plan
Essential Steps
Clarify Your VisionListen, Learn, and Innovate Whenever PossibleDefine the Results You WantTake Time to Make Strategic PlansConsider an Acquisition
Think Sub- contractors
Step 1 – PlanStep 1 – Plan
Essential Steps
Clarify Your VisionListen, Learn, and Innovate Whenever PossibleDefine the Results You WantTake Time to Make Strategic PlansConsider an AcquisitionThink Sub-Contrators
Think Sub- contractors
Step 2 – Step 2 – CommunicateCommunicate
Step 2 – Step 2 – CommunicateCommunicateEngage in Strategic Work
Step 2 – Step 2 – CommunicateCommunicateEngage in Strategic WorkThink and Act Like a Leader
Step 2 – Step 2 – CommunicateCommunicateEngage in Strategic WorkThink and Act Like a LeaderKnow Exactly Who Your Customers Are
Step 2 – Step 2 – CommunicateCommunicateEngage in Strategic WorkThink and Act Like a LeaderKnow Exactly Who Your Customers AreQuantify Key Processes
Step 2 – Step 2 – CommunicateCommunicateEngage in Strategic WorkThink and Act Like a LeaderKnow Exactly Who Your Customers AreQuantify Key ProcessesProtect the Core Business
Step 2 – Step 2 – CommunicateCommunicateEngage in Strategic WorkThink and Act Like a LeaderKnow Exactly Who Your Customers AreQuantify Key ProcessesProtect the Core BusinessListen to Your People
Step 2 – Step 2 – CommunicateCommunicateEngage in Strategic WorkThink and Act Like a LeaderKnow Exactly Who Your Customers AreQuantify Key ProcessesProtect the Core BusinessListen to Your PeopleImprove Communications
Step 2 – Step 2 – CommunicateCommunicateEngage in Strategic WorkThink and Act Like a LeaderKnow Exactly Who Your Customers AreQuantify Key ProcessesProtect the Core BusinessListen to Your PeopleImprove CommunicationsOutsource, Outsource, Outsource
Step 3 – Take ActionStep 3 – Take Action
Step 3 – Take ActionStep 3 – Take ActionEstablish and Implement Systems for Every Aspect of Your Business
Step 3 – Take ActionStep 3 – Take ActionEstablish and Implement Systems for Every Aspect of Your BusinessAlways Keep Your Promises
Step 3 – Take ActionStep 3 – Take ActionEstablish and Implement Systems for Every Aspect of Your BusinessAlways Keep Your PromisesReactivate Your Leadse
Step 3 – Take ActionStep 3 – Take ActionEstablish and Implement Systems for Every Aspect of Your BusinessAlways Keep Your PromisesReactivate Your LeadsStrengthen Existing Relationships
Step 3 – Take ActionStep 3 – Take ActionEstablish and Implement Systems for Every Aspect of Your BusinessAlways Keep Your PromisesReactivate Your LeadsStrengthen Existing RelationshipsStay Upbeat
Step 3 – Take ActionStep 3 – Take ActionEstablish and Implement Systems for Every Aspect of Your BusinessAlways Keep Your PromisesReactivate Your LeadsStrengthen Existing RelationshipsStay UpbeatAutomate
Step 3 – Take ActionStep 3 – Take ActionEstablish and Implement Systems for Every Aspect of Your BusinessAlways Keep Your PromisesReactivate Your LeadsStrengthen Existing RelationshipsStay UpbeatAutomateDon’t Stop Growing
Step 3 – Take ActionStep 3 – Take ActionEstablish and Implement Systems for Every Aspect of Your BusinessAlways Keep Your PromisesReactivate Your LeadsStrengthen Existing RelationshipsStay UpbeatAutomateDon’t Stop GrowingDon’t do it Alone
Step 3 – Take ActionStep 3 – Take ActionEstablish and Implement Systems for Every Aspect of Your BusinessAlways Keep Your PromisesReactivate Your LeadsStrengthen Existing RelationshipsStay UpbeatAutomateDon’t Stop GrowingDon’t do it Alone
MarketingMarketing
Vicki Garcia, PresidentMarketing Impressions
Step 1 – Step it UpStep 1 – Step it Up
Expand Your Marketing Efforts Expand Your Marketing Efforts Spend Your Time On What Really MattersSpend Your Time On What Really MattersStudy Your MarketStudy Your MarketChange Your Offer Change Your Offer Increase Your NetworkingIncrease Your NetworkingBe More PersistentBe More Persistent
Start Start MakingMaking Referrals ReferralsExamine Your Personal BrandExamine Your Personal BrandIncrease Your Marketing Efforts On LineIncrease Your Marketing Efforts On LineStartStart Social NetworkingSocial NetworkingIncrease Your Marketing Efforts Off LineIncrease Your Marketing Efforts Off LineDig Out Lost Proposals Dig Out Lost Proposals
Start Start MakingMaking Referrals ReferralsExamine Your Personal BrandExamine Your Personal BrandIncrease Your Marketing Efforts On LineIncrease Your Marketing Efforts On LineStartStart Social NetworkingSocial NetworkingIncrease Your Marketing Efforts Off LineIncrease Your Marketing Efforts Off LineDig Out Lost Proposals Dig Out Lost Proposals
Spend Your Money On Marketing Spend Your Money On Marketing FirstFirstTrack, Track, TrackTrack, Track, TrackStop Any Image AdvertisingStop Any Image AdvertisingTrack The Productivity Of Your Sales PeopleTrack The Productivity Of Your Sales PeopleRevamp Your Marketing ToolsRevamp Your Marketing ToolsSupport Your Sales PeopleSupport Your Sales People
Step 2 – Change Your Model
See A Need And Fill ItSee A Need And Fill ItMake Time For Face TimeMake Time For Face TimeBe Customer CentricBe Customer CentricExpand Your Income Streams, Especially Passive IncomeExpand Your Income Streams, Especially Passive IncomeLook For AffiliationsLook For Affiliations
Accept “C” Clients Accept “C” Clients Create Package OptionsCreate Package OptionsCarve Out New NichesCarve Out New NichesResearchResearchDo More For LessDo More For LessMove QuicklyMove Quickly!!
Step 3 – Grow!Step 3 – Grow!
Seek To Expand Your Market ShareSeek To Expand Your Market Share Seek Customers Globally Seek Customers Globally Consider Offering Your Products Or Services On-lineConsider Offering Your Products Or Services On-line
Money
Steven Leibold, PresidentSan Diego Business Advisors
Responding to Tough Financial Times
Don’t spend your money indiscriminately!
Move on Slow Payers Quickly
Place Customers on Auto Bill
Develop New Pricing Strategies
Outsource
Self Finance Customers
Bill Fast . . . Pay Slow
Keep Moving Forward
Remember! A Down Economy Weeds Out Remember! A Down Economy Weeds Out Your Competition Leaving The Your Competition Leaving The
Field Wide Open ForField Wide Open For
You!You!
Victoria Garciavicki@marketing-impressions.com
http://www.marketing-impressions.com858-505-8-46
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