Realtor Com Presents The Roi Of Blogging 3 20 09

REALTOR.com® Presents:

The ROI of Blogging

Audie ChamberlainMarch 20, 2009

What is the ROI of Blogging?

The ROI (Return on Investment) of Blogging is…

time spent blogging measured returns

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Where do you begin?

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Are you getting traffic?

• Facebook and Twitter are great word of mouth tools for personal branding and referrals, but not great for traffic

• Active Rain and Trulia Voices are good for networking with REALTORS, but they are filled with your competitors

• Focus on building a powerful LOCAL NETWORK around your personal Web site with an integrated blog

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Are you setting measurable goals?

Jonathan Osman of Keller Williams  

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Do you have measurable returns in place?

75 Transactions in 2009$15,000,000 in Sales$412,500 GCI

90% blog pipeline10% from client referrals

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What does success mean to you?

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Content is King!

Turn your passion into your niche

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Where do your prospects socialize online?

So what site should I target?

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It’s all about your target audience

How do I find my prospects?!

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Who is your next client?

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First time home buyer is 30 years old

Join the conversation

How can I become a member?

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Building Your Personal Brand

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1. Identity – who you are

2. Contacts - who you know

3. Activities – what you do

Time to measure your ROI

Are you tracking where your clients found you?

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summary

• ROI of blogging = time spent blogging ÷ measured returns

• 4 simple steps to use this strategy: set goal, find targets, engage and measure

• Personal brands on open networks will be the new norm, so consider how you will apply you offline social networking and education skills to these new mediums

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What are some good resources and tools?

http://google.com/trends

http://tweetdeck.com

http://alltop.com

http://dataquick.com

http://www.meetup.com/cities/us/

http://copyblogger.com

http://mashable.com

http://www.newsweek.com/id/178344/page/1

(Newsweek article re: Facebook)

http://blogsignup.realtor.com/

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Thank you!

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Audie ChamberlainREALTOR.com®

audie.chamberlain@realtor.comblog: talk.realtor.com

twitter: @REALTORdotcom