RDE12 Michael Hill about status UK Radio Player

Today

What is Radioplayer?

Why work in Partnership?

What’s next for Radioplayer?

Hundreds of different players

Difficult user experience

Online listening flat

‘Agree on technology, compete on content’

Common interface across 315 stations

Central search engine and presets

Consistent but distinctive

Consistent but distinctive

Consistent but distinctive

Consistent but distinctive

Consistent but distinctive

Consistent but distinctive

Consistent but distinctive

Consistent but distinctive

Consistent but distinctive

Consistent but separately hosted

Common console standards

Size and shape

Audio controls

Information

Presets

Search

Common console standards

Size and shape

Audio controls

Information

Presets

Search

Listening patterns

Heavy listening at work

Large ‘spikes’ for events

Growth

April 2011 June 2011 Sept 2011 Feb 2012

2m

3m

4m

5m

6m

7m

8m

Predicted

5.7m

6.7m7.1m

Source: Google Analytics ‘Unique Visitors’ per month

Growth examples

National commercial station – approx 80% growth

Source: Google Analytics - console launches per week

Local commercial station – approx 50% growth

National BBC station – approx 80% growth

Why work in partnership?

• You speak with one voice

• You can keep your costs and risks down

• As a partnership, you attract bigger partners

In partnership, into new spaces

In partnership, growing new content

• Easy way to get podcasts and clips into Radioplayer

• Simple RSS feed into search engine

In partnership, onto new platforms

• Flexible licensing arrangement

• UK shares technology and experience

• Funds flow back into Radioplayer for development

michael.hill@radioplayer.co.uk @radiomikehill