Transcript
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A
RESEARCH REPORT
ONCOMPARATIVE ANALYSIS BETWEEN DELL & COMPAQ
Report submitted in partial fulfillment of the requirements of the degree of
MASTER OF BUSINESS ADMINISTRATION
SESSION: (2009-11)
SUBMITTED TO SUBMITTED BY
DEAN RAVINDRA KUMAR PANDEY
(MBA Deptt.) MBA (III Sem)
MIMT, Gr. Noida Roll No. 0915270082
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DECLARATION
I, RAVINDRA KUMAR PANDEY, student of MBA (III Sem) of MIMT,
Greater Noida, to declare that the research report entitled
COMPARATIVE STUDY BETWEEN DELL & COMPAQ
LAPTOPS under the guidance ofProf. Sandeep Sharma ,being submitted
to for the fulfillment of the requirement for the Degree in Master of
Business Administration is my own endeavors and it has not been submitted
earlier to any institution/university for any degree.
Ravindra Kumar Pandey
MBA (III Sem)
Roll No. 0915270082
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ACKNOWLEDGEMENT
I am thankful to PROF. SANDEEP SHARMA, Faculty Guide, MIMT,
Greater Noida and all the faculty members of the MBA department for their
valuable guidance and encouragement throughout the work. His richexperience and everlasting patience saw me through many
unforeseen hurdles. The pleasure would not have been mine without
the firm support extended to me by him. His lively appreciation
blended with constructive criticism, constant queries and suggestions
for the foundation on which it is based. My gratitude also goes for
equipping me with the knowledge required for completion of the
project.
Last but not the least, I also take this opportunity who have directly or
indirectly contributed through their valuable suggestion, and presence during
completion of this research.
RAVINDRA KUMAR PANDEYMBA (III SEM)
ROLL NO. 0915270082
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PREFACE
These research reports had been conducted on comparative study
between dell and Compaq laptops. The purpose of this research and
preparation of this report are to find out that how many people in
are aware about ultra portable laptops. This project is carried out to
the theoretical knowledge of the subject into the practical field
work.
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INDEX
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DECLARATION
I, ____________________________to declare that the term paper report
entitled COMPARATIVE ANALYSIS OF PRICE WAR BETWEENDELL& COMPAQ being submitted to for the fulfillment of the
requirement for the Degree in Master of Business Administration is my own
endeavors and it has not been submitted earlier to any institution/university
for any degree.
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ACKNOWLEDGEMENT
Successful completion of the Project and culmination of my efforts reminds
me for indebtedness towards my project guide for her
invaluable guidance and encouragement throughout the work. Her rich
experience and everlasting patience saw me through many unforeseen
hurdles. The pleasure would not have been mine without the firm support
extended to me by her. Her lively appreciation blended with constructive
criticism, constant queries and suggestions for the foundation on which it is
based. My gratitude also goes for equipping me with the knowledge
required for completion of the project.
Last but not the least, I also take this opportunity who have directly or
indirectly contributed through their valuable suggestion, and presence during
completion of this research.
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TABLE OF CONTENT S
INTRODUCTION
THEORATICAL FRAMEWORK
OBJECTIVE OF STUDY
RESEARCH METHODOLOGY
COMPANY PROFILE
OBSERVATION AND ANALYSIS
FINDINGS
LIMITATION
CONCLUSION
SUGGESTION& RECOMENDATION APPENDIX
QUESTIONNAIRE
BIBLIOGRAPHY
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REFERENCE
INTRODUCTION
First thing to understand is that these two companies have very different
business practices. I have learned that Compaq is more of a, Wait and see if
it goes bad type of company and Dell is more of a, We have a problem,
lets solve it company. Let me give you an example. Compaq maintains a
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large list of Service Advisories that are regularly distributed to the support
vendors. These service advisories are, for the most part, problems that
should be fixed if and when a PC affected by the advisory is brought in for
service. In other words, these are issues that Compaq knows cause problems,
yet will not fix until the problem surfaces. One particular example that
comes to mind involved a certain model of the Presario line. They were
shipped with a hard drive that was later determined to fail often. Compaq
issued a Service Advisory for that hard drive that they should all be replaced
if ever repaired (regardless of whether their current problem is the hard
drive). Of course, they didnt alert Presario owners of this situation, for that
would cost Compaq too much to replaced all the drives. So if you had any
problem with your Presario, the hard drive was replaced. But if your Presario
worked fine for the life of the warranty, you had a machine that was destined
to fail.
I can safely say one in four Compaq models has a service advisory issued for
it. That means that you could have a Compaq that has a ticking bomb
inside. And guess what happens if you are out of warranty when a part with
known issues failsyou are out of luck, for Compaq will not replace it for
free.
Dell, on the other hand, handles those types of situations a bit differently.
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Instead of waiting for something to fail before fixing other problems, Dell
will alert you to the problem and make necessary replacements. On a recent
issue, Dell demonstrated this process. Some laptops on their Latitude line
where shipped with a defective memory module. Dell sent a letter explaining
the situation to every Latitude owner that could have been affected by this
faulty memory. In addition, they sent a diagnostic diskette that tested the
machine to see if it had the faulty memory. If you did have the memory, they
would replace it for free. In my opinion, that is the proper way to handle a
problem. Dell did get some criticism over this issue because they did not
announce the problem as soon as they found out that some of the memory
was defective. There were several reasons for this, and each is very valid.
First off, they needed to research the problem to find out just who was
affected. Secondly, they need time to develop the diagnostic software to
identify the problem. And third, they needed to ensure they had a large
supply of replacement memory modules.
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-Hardware:
Compaq and Dell hardware is quite different. In fact, Compaq hardware is
quite different from most pc manufactures. A lot of the Compaq hardware is
proprietary, meaning you can only obtain it from Compaq. This is very
common with their floppy drives. Usually, their floppy drives have an open
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face, and the slot is actually molded into the front of the case. If you need a
floppy drive, you must obtain one from Compaq. Even on standard interface
devices, Compaq makes things difficult. Some video cards use the APG
interface, yet have a proprietary slot cover. Once again, if you want to
upgrade your graphics card, you have to obtain a Compaq card. Out of
warranty hardware from Compaq is very expensive. Dell is a different story.
If your floppy drive goes bad and your PC is out of warranty, you can get
one from CompUSA, or anywhere for that matter, for Dell sticks to
standards.
-Software:
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From time to time, you find yourself in a situation where you need to reload
Windows. Not a problem if you have a Dell. Just run the Disk Maker utility
and make diskettes for all your drivers. Then, pop in the Windows CD and
go to work.
If you have a Compaq however, you may have your work cut out for you.
Several different models of Compaq ship with no Windows CD, only a
Quick Restore CD. That means that you cant just reinstall Windows.
Instead, it will wipe the driveall applications, data, etcand then install
Windows and all applications that originally shipped with your PC. When
its finished, your PC is just like it was when it was shipped. And guess
what; if you get your PC serviced and the technician needs to reload
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Windows, he will use the Quick Restore. Bye-bye data, bye-bye
applications, bye-bye games. You should have had a backup.
If you are one of the lucky ones that actually got a Windows CD, you still
have to get your drivers from Compaqs website. Only you wont be looking
for drivers, youll be looking for Softpaqs. Thats what Compaq calls any
download and they are all named SP#####, where # represents a 5 digit
number. When you find the softpaqs you need, you will want to download
them to your hard drive. When you execute your softpaq, it will do one of
three things. A: it will ask for a diskette and copy an image to that diskette.
B: it will extract to the hard drive in the same directory as the exe. This
means 25 files dumped to the desktop if that was where you downloaded the
file. Or C: it will copy files to the hard drive, then require that you run a
batch file to create diskettes. There is no real way to see what your softpaq is
going to do until it is executed.
-Summary:
If you havent figured it out by now, I definitely prefer Dell to Compaq.
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From my experiences, Dell is genuinely dedicated to customer satisfaction,
and Compaq is only worried about its bottom line.
Outline of Laptop and Notebook Computer History
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Definition of Laptop: A laptop computer, or simply laptop (alsoknown as notebook computer, notebook, notepad, and incorrectlylabtop ;), is a small portable computer having its main components(Processor, screen, keyboard) built into a single unit capable ofbattery powered operation, which usually weighs 2-18 pounds(approximately 1 to 8 kgs), depending on dimensions, materials, andother variables. (Source Wikipedia)
It is debatable what the first notebook or laptop computer was. Thefirst laptops did not look like the clamshell desings that are known tous today. However the first designs could still be carried with you andbe used on a lap which has lead to the advancement of notebookstyle laptops. Outlined below are some computers that are classifiedas the first portable computer (laptop).
The First Laptop Computer 1981: Osborne 1Available to View at MLN West Melbourne
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The Osborne 1 was accepted as the first true mobile computer(laptop, notebook) by most historians. Adam Osborne, an ex-bookpublisher founded Osborne Computer and formed the Osborne 1 in1981. This was a mobile computer (laptop, notebook) that weighedclose to 11kgs and a cost of $1795. The Osborne 1 had a five-inchscreen, incorporating a modem port, two 5 1/4 floppy drives, a bigcollection of bundled software applications, and a battery pack. Thecomputer company was a failure and did not last for very long.
The Osborne 1 Mobile Computer (Laptop, Notebook) Features
Release Date:April 1981
Cost:US $1,795
Weight: 24.5 pounds
Processor: Zilog Z80 @ 4.0 MHz
Memory: 64K Memory
Display: Built-in 5" monitor
Ports: 53 X 24 text, Parallel / IEEE-488, modem / serial port
Storage: Dual 5-1/4 inch, 91K drives
O/S: CP/M
1981 - Epson HX-20 Mobile Computer (Laptop, Notebook)
Available to View at MLN West Melbourne
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The Epson HX-20 battery powered mobile computer (laptop,notebook) was released in 1981. This mobile computer had a 20-character by 4 line LCD display and an integrated printer. It was anA4-sized computer weighing less than 4lb, with a full-size keyboard,integrated display and printer. Epson, during that time, planned itslaunch in the UK, priced below 1500. The Epson could runindependently of AC power for 50 hours using its built-in NiCadbattery cells which needed appoximately eight hours to fully recharge.The integrated inked-ribbon matrix printer was capable of printinggraphics and upper- or lower-case characters on to plain paper rolls.The space to the right of the screen could have been used by either amicro cassette drive for application or information storage, or a plug-in ROM cartridge. The Epson came with 32K of ROM which had
Microsoft Basic and the O/S loaded, and 16K of RAM. An optionalexpansion unit which clips onto the side of the case can hold an extra16K of RAM and 32K of ROM.
1983 - Radio Shack TRS-80 Model 100 Mobile Computer(Laptop, Notebook)
Available to View at MLN West Melbourne
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In 1983, Radio Shack released the TRS-80 Model 100 MobileComputer (laptop, notebook), a 4lb battery operated computer with aflat design, having a more modern laptop look than its predecessors.
The Tandy 100 was a computer made in Japan by Kyocera. All theROM programs were written by Microsoft, and even a few of themwere written by Bill Gates himself. These programs included a texteditor, a telecommunication progam, which uses the built-in modem(300 baud), and BASIC. The operating system uses 3130 bytes of the8 KB Memory. The CMOS Processor (80c85) allows the Tandy 100to be used for 20 hours with only 4 AA batteries (5 days at 4hours/day or 20 days at 1 hour/day). Its processor was also used onthe Mars Pathfinder probe's Sojourner rover!
The Radio shack TRS-80 Model 100 mobile computer (Laptop,notebook) Features
Processor: Intel 80c85 (code and pin compatible with 8085)
Speed: 3 MHz
Memory:8 kb, up to 32 KB (29638 bytes free) by incremental 8kb Memory pack on PCB
ROM: 32 kb (up to 64 kb)
Text Modes: 40 x 8 (LCD screen)
Graphic
Modes:240 x 64 (Full-Dot matrix)
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Colours: Monochrome
Sound: Beeper
Size: 30 (w) x 21.5 (D) x 4.5 (H) cm.
1984 - IBM 5155
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Available to View at MLN West Melbourne
In February 1984, IBM announced the IBM 5155 Portable PersonalComputer (laptop, notebook). This Portable PC was IBM's first carryaround computer. It required AC power to be plugged in to work andweighed 13.6Kgs. IBM would seize manufacturing the 5155 laptop in
April 1986.
IBM Portable PC 5155 Mobile Computer (laptop, notebook)Features
Release Date:Februrary 1984
Cost: US $4,225
Weight: 30 pounds
Processor: Intel 8088 @ 4.77MHz
Memory: 256K, 640K max
Display: 9-inch amber display CGA graphics, 80 X 25 text
Ports: 1 parallel, 1 serial, CGA video
Storage: Two 360KB 5.25-inch disk drives
O/S: IBM PC-DOS Version 2.10 (disk)
Model: Model 68
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1989 Zenith Data Systems Laptop
Available to View at MLN West Melbourne
In 1989, Zenith Data Systems released the Zenith Minisport, a laptop
computer weighing 2.7kgs. It is regarded by many historians as one
of the early "real" laptops. It had a 20MB ESDI hard drive, 1.44MB
floppy, 2400 baud built-in modem, 640K of RAM, and had a CGA
"colour" LCD display. All connectivity ports were accessible via a door
in the back.
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Objective of the study
The subject matter for this research Project is to study the consumers
preference towards the various laptops company product providers in
market. This project consists of different objectives. They are as follows:
To know about the consumer preference level associated with
different branded Laptops.
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To find out the consumers satisfaction towards the various brands of
Laptops.
To know which advertisement media puts more impact on the buying
decision of consumers.
To know that what type of other changes customer do required.
To study promotional policies related the sale of laptops.
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COMPANY PROFILE
About the DELL
While a student at the University of Texas at Austin in 1984. Michael Dell
founded the company asPCs Limitedwith capital of $1000 Operating from
Michael Dell's off-campus dormitory room at Dobie Center, the startup
aimed to sell IBM PC-compatible computers built from stock components.
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Michael Dell started trading in the belief that by selling personal computer
systems directly to customers, PCs Limited could better understand
customers' needs and provide the most effective computing solutions to meet
those needs. Michael Dell dropped out of school in order to focus full-time
on his fledglingbusiness, after getting about $300,000 in expansion-capital
from his family.
In 1985, the company produced the first computer of its own design the
"Turbo PC", sold for US$795 containing an Intel 8088-compatible
processor running at a speed of 8 MHz PCs Limited advertised the systems
in national computer magazines for sale directly to consumers, and custom
assembled each ordered unit according to a selection of options. This offered
buyers prices lower than those of retail brands, but with greater convenience
than assembling the components themselves. Although not the first company
to use this model, Limited became one of the first to succeed with it. The
company grossed more than $73 million in its first year of trading.
The company changed its name to "Dell Computer Corporation" in 1988. In
1989, Dell Computer set up its first on-site service programs in order to
compensate for the lack of local retailers prepared to act as service centers.
Also in 1987, the company set up its first operations in Ireland; eleven more
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international operations followed within the next four years. In June 1988,
Dell's market capitalization grew by $30 million to $80 million from its June
22 initial public offering of 3.5 million shares at $8.50 a share. In 1990, Dell
Computer Corporation tried selling its products indirectly through
warehouse clubs and computer superstores, but met with little success, and
the company re-focused on its more successful direct-to-consumer sales
model. In 1992, Fortune magazine included Dell Computer Corporation in
its list of the world's 500 largest companies.
In 1996, Dell began selling computers via its web site.
In 2002, Dell attempted to expand by tapping into the multimedia and home-
entertainment markets with the introduction of televisions, Dell Axim
handhelds, and Dell DJ digital audio players. Dell has also produced Dell-
brand printers for home and small-office use.
In 2002, Dell attempted to expand by tapping into the multimedia and home-
entertainment markets with the introduction of televisions, Dell Axiom
handhelds, and Dell DJ digital audio players. Dell has also produced Dell-
brand printers for home and small-office use.
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In 2003, at the annual company meeting, the stockholders approved
changing the company name to "Dell Inc." to recognize the company's
expansion beyond computers.
In 2004, the company announced that it would build a new assembly-plant
nearWinston-Salem,North Carolina; the city and county provided Dell with
$37.2 million in incentive packages; the state provided approximately $250
million in incentives and tax breaks. In July, Michael Dell stepped aside as
Chief Executive Officer while retaining his position as Chairman of the
Board. Kevin Rollins, who had held a number of executive posts at Dell,
became the new CEO
As of 2009 Dell Inc. has acquired ten companies (eight of them based in the
United States), purchased stakes in four companies, and divested two
companies. Dell has not released the financial details for most of these
mergers and acquisitions.
Dell's first acquisition involved Convergent Technologies: on September 8,
1999. The company acquired Alien ware, a specialty computer-desktop
manufacturer, on May 8, 2006 for an undisclosed sum and integrated its
technology into the company's high-end product lines. The acquisition of
Alien ware introduced several new items to Dell products, including
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Advanced Micro Devices (AMD) microprocessors; all of Dell's previous
CPUs had come from Intel. To prevent cross-market products, Dell
continues to run Alien ware as a separate entity but still a wholly-owned
subsidiary. The company acquired Equal Logic on January 28, 2008 to gain
a foothold in the discs storage market. Because Dell already had an efficient
manufacturing process, integrating Equal Logics products into the company
drove manufacturing prices down.
From 1999 to 2000, Dell purchased stakes in four companies. It also
divested two companies, in 2000 and 2008, selling parts of the company to
other companies. Dell's largest acquisition wasNew Hampshire-based Equal
Logic in January 2008 for $1.4 billion. The company made the most
acquisitions in any one year in 2008 with three: Equal Logic, The
Networked Storage Company, and Message One. On September 21, 2009
Dell announced its intent to acquire Perot Systems (based in Plano, Texas) in
a reported $3.9 billion deal Perot Systems offers applications development,
systems integration, and strategic consulting services through its operations
in the U.S. and 10 other countries. In addition, it provides a variety of
business process outsourcing services, including claims processing and call
center operations
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Technical support
Dell routes technical support queries according to component-type and to the
level of support purchased. Dell Inc. brands its service agreements at five
levels for their business customers: (1) Basic support provides business-
hours telephone support and next business-day on-site support/ Return-to-
Base or Collect and Return Services (based on contracts purchased at point
of sale); (2) Silver support provides 247 telephone support and 4-hour on-
site support after telephone-based troubleshooting; (3) Gold support provides
additional benefits over and above Silver support; (4) Platinum Plus support
provides additional benefits to Gold Support; and (5) two-hour on-site
support, offered in select cities.
Dell's Consumer division offers 24x7 phone based and online
troubleshooting rather than only during business hours in certain markets
such as the United States and Canada. On February 4, 2008 Dell launched a
revamped services-and-support scheme forbusinesses named "ProSupport",
offering customers more options to tailor services to fit their needs. Rather
than take a one-size-fits-all approach, Dell has put together packages of
options for each category of its customers: small and medium-sized
businesses, large businesses, government, education, and health-care- and
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life-sciences. Dell now also offers separate support options for IT staff and
for non-IT professionals. For the latter, the company offers "how-to" support
for software applications, such as Microsoft Office. Dell also offers
collaborative support with many third-party software vendors. For Dell-
Certified IT departments, Dell offers "fast-track dispatch" of parts and labor
and access to a crisis-center to handle major outages, virus-attacks, or
problems caused by natural disasters.
Dell has several unique aspects of its support program. For example,
computers use "Service Tags" unique alpha-numeric identifiers and '11 digit
Express Service codes' prompts to get customers to the appropriate support
queue. Agents also utilize Dell Connect, based remote-access tool that gives
technicians within Dell Support the ability to access customer computers
from a remote location for troubleshooting purposes.
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DELL LAPTOP
Vostro 3500 Laptop
(75 Reviews)
Users seeking a reliable laptop at an affordable price, powered by theproductivity of up to the Intel Core i5 processors.
40 cm | 2.31 kg
From Rs.38,4901
Price inclusive of all taxes and delivery
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New Vostro 3750 Laptop(with 2nd generationIntel Core Processors)
(13 Ratings)
write a review
From Rs.40,4901
Price inclusive of all taxes and delivery.
Select
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Specially designed for small business, the Vostro 3750 laptop isyour desktop-replacement solution. Sophisticated, powerful andsporting a 43.2cm (17.3") HD screen, Vostro helps you stayconnected and in control, with style and confidence.
Connect, conference, collaborate: Connect to your
colleagues and clients with a full high-definition (HD) Webcam,
array mics, and preinstalled web conferencing and voice-
enhancing software.
Safeguard critical data: Increase your data protection with a
built-in optical drive, Roxio Creator Starter for password-
protected data encryption and a finger print reader for added
security.
Meet your new IT department: Launch the Dell Support
Center with the touch of a button or select optional Dell
ProSupport for 24x7 assistance, including onsite.
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About the COMPAQ
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Compaq was founded in February 1982 by Rod Canion, Jim Harris and Bill
Murto, three senior managers from semiconductor manufacturer Texas
Instruments. Each invested $1,000 to form the company. Their first venture
capital came from Ben Rosen and Stevin Rosen Funds. The original Compaq
PC was first sketched out on a placemat by the founders while dining in a
local Houston restaurant, House of Pies.[8]
Two key marketing executives in Compaq's early years, Jim D'Arezzo and
Sparky Sparks, had come from IBM's PC Group. Other key executives
responsible for the company's meteoric growth in the late 80s and early 90s
were Ross A. Cooley, another former Amber, who served for many years as
SVP of GM North America; Michael Suavely, who was the company's chief
marketing officer in the early years, and eventually ran the North America
organization, later passing along that responsibility to Mr. Cooley, when
Suavely retired. In the United States, Brendan A. "Mac" McLaughlin
(another long time IBM executive) led the company's field sales
organization after starting up the Western U.S. Area of Operations. These
gifted executives, along with other key contributors, including Kevin
Ellington, Douglas Johns, Steven Flannigan, and Gary Stimac, helped the
http://en.wikipedia.org/wiki/Rod_Canionhttp://en.wikipedia.org/wiki/Jim_Harris_(Compaq)http://en.wikipedia.org/wiki/Bill_Murtohttp://en.wikipedia.org/wiki/Bill_Murtohttp://en.wikipedia.org/wiki/Texas_Instrumentshttp://en.wikipedia.org/wiki/Texas_Instrumentshttp://en.wikipedia.org/wiki/Sevin_Rosen_Fundshttp://en.wikipedia.org/wiki/Compaq#cite_note-7http://en.wikipedia.org/wiki/IBM_PChttp://en.wikipedia.org/wiki/Rod_Canionhttp://en.wikipedia.org/wiki/Jim_Harris_(Compaq)http://en.wikipedia.org/wiki/Bill_Murtohttp://en.wikipedia.org/wiki/Bill_Murtohttp://en.wikipedia.org/wiki/Texas_Instrumentshttp://en.wikipedia.org/wiki/Texas_Instrumentshttp://en.wikipedia.org/wiki/Sevin_Rosen_Fundshttp://en.wikipedia.org/wiki/Compaq#cite_note-7http://en.wikipedia.org/wiki/IBM_PC8/7/2019 Ravindra Project
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company with the IBM Corporation in all personal computer sales
categories, after many predicted that none could compete with the behemoth
In November 1982 Compaq announced their first product, the Compaq
Portable, a portable IBM PC compatiblepersonal computer. It was released
in March 1983 at $2995, considerably more affordable than the Canadian
Hyperion. The Compaq Portable was one of the progenitors of today's
laptop; some called it a "suitcase computer" for its size and the look of its
case. It was the second IBM PC compatible, being capable of running all
software that would run on an IBM PC. It was a commercial success, selling
53,000 units in its first year and generating $111 million in sales revenue.
The Compaq Portable was the first in the range of the Compaq Portable
series. Compaq was able to market a legal IBM clone because IBM mostly
used "off the shelf" parts for theirPC. Furthermore, Microsoft had kept the
right to license the operating system to other computer manufacturers. The
only part which had to be duplicated was the BIOS, which Compaq did
legally by using clean room reverse engineering for $1 million.[9][10][11]
Phoenix Technologies were the first to follow their lead, but soon "clone
Biases" were available from many other companies who reversed engineered
IBM's design, then sold their version to the PC clone manufacturers
http://en.wikipedia.org/wiki/Compaq_Portablehttp://en.wikipedia.org/wiki/Compaq_Portablehttp://en.wikipedia.org/wiki/IBM_PC_compatiblehttp://en.wikipedia.org/wiki/Personal_computerhttp://en.wikipedia.org/wiki/Hyperion_(computer)http://en.wikipedia.org/wiki/Laptophttp://en.wikipedia.org/wiki/IBM_PChttp://en.wikipedia.org/wiki/Compaq_Portable_serieshttp://en.wikipedia.org/wiki/Compaq_Portable_serieshttp://en.wikipedia.org/wiki/IBMhttp://en.wikipedia.org/wiki/IBM_PChttp://en.wikipedia.org/wiki/Microsofthttp://en.wikipedia.org/wiki/MS-DOShttp://en.wikipedia.org/wiki/BIOShttp://en.wikipedia.org/wiki/Clean_room_designhttp://en.wikipedia.org/wiki/Compaq#cite_note-8http://en.wikipedia.org/wiki/Compaq#cite_note-9http://en.wikipedia.org/wiki/Compaq#cite_note-10http://en.wikipedia.org/wiki/Phoenix_Technologieshttp://en.wikipedia.org/wiki/Compaq_Portablehttp://en.wikipedia.org/wiki/Compaq_Portablehttp://en.wikipedia.org/wiki/IBM_PC_compatiblehttp://en.wikipedia.org/wiki/Personal_computerhttp://en.wikipedia.org/wiki/Hyperion_(computer)http://en.wikipedia.org/wiki/Laptophttp://en.wikipedia.org/wiki/IBM_PChttp://en.wikipedia.org/wiki/Compaq_Portable_serieshttp://en.wikipedia.org/wiki/Compaq_Portable_serieshttp://en.wikipedia.org/wiki/IBMhttp://en.wikipedia.org/wiki/IBM_PChttp://en.wikipedia.org/wiki/Microsofthttp://en.wikipedia.org/wiki/MS-DOShttp://en.wikipedia.org/wiki/BIOShttp://en.wikipedia.org/wiki/Clean_room_designhttp://en.wikipedia.org/wiki/Compaq#cite_note-8http://en.wikipedia.org/wiki/Compaq#cite_note-9http://en.wikipedia.org/wiki/Compaq#cite_note-10http://en.wikipedia.org/wiki/Phoenix_Technologies8/7/2019 Ravindra Project
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At the same time as they began to dominate the server market, in the early
1990s Compaq entered the retail computer market with the Presario, and was
one of the first manufacturers in the mid-1990s to market a sub-$1000 PC. In
order to maintain the prices it wanted, Compaq became the first top-tier
computer manufacturer to utilize CPUs from AMD and Cyrix. The price war
resulting from Compaq's actions ultimately drove numerous competitors,
most notably IBM and Packard Bell, from this market[citation needed].
In 1997, Compaq bought Tandem Computers, known for theirNonstop
server line. This acquisition instantly gave Compaq a presence in the higher
end business computing market. In 1998, Compaq acquired Digital
Equipment Corporation, the leading company in the previous generation of
minicomputers during the 1970s and early 1980s. This acquisition made
Compaq, at the time, the second largest computer maker in the world in
terms of revenue. Unfortunately for the company, CEO Eckhard Pfeiffer,
who engineered both mergers, had little vision for what the combined
companies should do, or indeed how the three dramatically different cultures
could work as a single entity, and Compaq struggled as a result. Pfeiffer was
forced out as CEO in 1999 in a coup led by board chairman Ben Rosen and
was succeeded by Michael Capellas, who had been serving as Compaq's
CIO. Capellas was able to restore some of the luster lost in the latter part of
http://en.wikipedia.org/wiki/Presariohttp://en.wikipedia.org/wiki/AMDhttp://en.wikipedia.org/wiki/Cyrixhttp://en.wikipedia.org/wiki/IBMhttp://en.wikipedia.org/wiki/Packard_Bellhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Tandem_Computershttp://en.wikipedia.org/wiki/NonStophttp://en.wikipedia.org/wiki/Digital_Equipment_Corporationhttp://en.wikipedia.org/wiki/Digital_Equipment_Corporationhttp://en.wikipedia.org/wiki/Minicomputerhttp://en.wikipedia.org/wiki/Eckhard_Pfeifferhttp://en.wikipedia.org/wiki/Michael_Capellashttp://en.wikipedia.org/wiki/Presariohttp://en.wikipedia.org/wiki/AMDhttp://en.wikipedia.org/wiki/Cyrixhttp://en.wikipedia.org/wiki/IBMhttp://en.wikipedia.org/wiki/Packard_Bellhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Tandem_Computershttp://en.wikipedia.org/wiki/NonStophttp://en.wikipedia.org/wiki/Digital_Equipment_Corporationhttp://en.wikipedia.org/wiki/Digital_Equipment_Corporationhttp://en.wikipedia.org/wiki/Minicomputerhttp://en.wikipedia.org/wiki/Eckhard_Pfeifferhttp://en.wikipedia.org/wiki/Michael_Capellas8/7/2019 Ravindra Project
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the Pfeiffer era, but the company still struggled against lower-cost
competitors such as Dell.
During November 1999, Compaq began to work with Microsoft to create the
first in a line of small-scale, web-based computer systems called MSN
Companions.[13]
In 1998, Compaq also signed new sales and equipment alliance with
NaviSite. Under the pact, Compaq agreed to promote and sell Navasota Web
hosting services. In return, Navasota took Compaq as a preferred provider
for its storage and Intel-based servers.
Compaq's headquarters complex consisted of 3,500,000 square feet of land
in unincorporated northwest Harris County, Texas. The land had fifteen
office buildings, seven manufacturing buildings, a product conference
center, an employee cafeteria, mechanical laboratories, warehouses, and
chemical handling facilities
http://en.wikipedia.org/wiki/Dell,_Inc.http://en.wikipedia.org/wiki/Microsofthttp://en.wikipedia.org/wiki/MSN_Companionhttp://en.wikipedia.org/wiki/MSN_Companionhttp://en.wikipedia.org/wiki/Compaq#cite_note-12http://en.wikipedia.org/wiki/NaviSitehttp://en.wikipedia.org/wiki/Intelhttp://en.wikipedia.org/wiki/Unincorporated_areahttp://en.wikipedia.org/wiki/Harris_County,_Texashttp://en.wikipedia.org/wiki/Dell,_Inc.http://en.wikipedia.org/wiki/Microsofthttp://en.wikipedia.org/wiki/MSN_Companionhttp://en.wikipedia.org/wiki/MSN_Companionhttp://en.wikipedia.org/wiki/Compaq#cite_note-12http://en.wikipedia.org/wiki/NaviSitehttp://en.wikipedia.org/wiki/Intelhttp://en.wikipedia.org/wiki/Unincorporated_areahttp://en.wikipedia.org/wiki/Harris_County,_Texas8/7/2019 Ravindra Project
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COMPAQ LAPTOP
Compaq Presario 610VB VF453PA
Processor:Intel Core 2 Duo Mobile
Processor T5870 (2.0 GHz)(Intel GME965 Express Chipset /
2MB L2 Cache / 800 Mhz FSB)
OperatingSystem:
Windows Vista Home Basic (32
bit)
Memory:3 GB PC2-6400 DDR2 (800 MHz)
Hard Disk
Drive:
320 GB SATA
Optical Drive:8X Double Layer DVD +R/+RW
Writer
Display:15.6 HD LED Backlit
BrightView WideScreen
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Carry Case:Yes
Others:WL / BT / 2 MP Webcam &
Microphone
Compaq Presario CQ40-425TU
Processor:Intel Pentium Dual-Core
Processor T4200 (2.0 GHz)
(Intel GL40 Express Chipset /
1MB L2 Cache / 800 Mhz FSB)
OperatingSystem:
Free DOS
Memory:2 GB PC2-5300 DDR2 (667
MHz)
Hard DiskDrive:
320 GB SATA
Optical Drive:8X Double Layer DVD +R/+RW
Writer
Display:14.1" WideScreen (WXGA) with
BrightView
Carry Case:Yes
Others:WL / BT / One HDMI v1.3 /
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Webcam & Microphone
RESEARCH METHODOLOGY
METHODOLOGY
Research Design:
1. Exploratory research.
2. Descriptive studies
3. Casual studies
Sample Size:
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50 Respondents
Sampling Area
Noida
Data collection:
There are basically widely used methods for collection of primary
data:
Observation
Questionnaire
Interviewing
Case study method
Sources of data
(i) Primary data
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(ii) Secondary data
Sampling Technique-
Random Sampling method
RESEARCH DESIGN
A research design is defined, as the specification of methods and
procedures for acquiring the Information needed. It is a plant or
organizing framework for doing the study and collecting the data.
Designing a research plan requires decisions all the data sources,
research approaches, Research instruments, sampling plan and
contact methods.
Research design is mainly of following types: -
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4. Exploratory research.
5. Descriptive studies
6. Casual studies
EXPLORATORY RESEARCH
The major purposes of exploratory studies are the identification of
problems, the more precise Formulation of problems and the formulations of
new alternative courses of action. The design of exploratory studies is
characterized by a great amount of flexibility and ad-hoc veracity.
Descriptive research in contrast to exploratory research is marked
by the prior formulation of specific research Questions. The investigator
already knows a substantial amount about the research problem. Perhaps as a
Result of an exploratory study, before the project is initiated. Descriptive
research is also characterized by a Preplanned and structured design.
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CASUAL OR EXPERIMENTAL DESIGN
A casual design investigates the cause and effect relationships between
two or more variables. The hypothesis is tested and the
experiment is done. There are following types of casual designs:
I. After only design
II. Before after design
III. Before after with control group design
DATA COLLECTION METHOD
PRIMARY SECONDARY
Direct personal Interview
---Indirect personal Interview
--- Govt..publication
- Information from correspondents --- ReportCommittees&
Published Unpublished Sources
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Mailed questionnaire commision
--- Private Publication
--- Research Institute
- Question filled by enumerators.
PRIMARY DATA
These data are collected first time as original data. The data is recorded as
observed or encountered. Essentially they are raw materials. They may be
combined, totaled but they have not extensively been statistically processed.
For example, data obtained by the peoples.
SECONDARY DATA
Sources of Secondary Data which I have used are given below:
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1. Publications Relating to Trade: Publications of the trade
associations, stock exchange, trade union etc.
2. Journal/ Newspapers etc.: Some newspapers/ Journals collect
and publish their own data, e.g. Indian Journal of economics,
economist, Economic Times.
Data Collection Method
The following methods of data collection which I have used:
(i) Observation Method
(ii) Personal Interview
Observation Method:
This is the most commonly used method of data collection especially in
studies relating to behavioral sciences. Accurate watching and noting of
phenomenon as they occur in nature with regard to cause and effect or
mutual relation is called observation method of data collection.
Direct Method: In observation method data is collected through
direct contact with phenomenon under study. In this method sensory
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organs particularly eye, ear, voice are used.
Requires in-depth study: In this method, the observer goes to the
field and makes the study of the phenomenon in an in-depth company to
acquire data.
Collection follows observation: In this method, the investigator first of
all observes the things and then collects the data.
Relationship between the cause and effect: Observation method leads
to development of relationship between the cause and effect of the
events.
Scientific method for collecting dependable data: This is the most
scientific method for collection of dependable data. Observations are
planned and recorded systematically. There should be checks and
balances on this methodology.
Selective and purposeful collection: The observations are made with
definite purpose.
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Observation and analysis
1) Do you have own a computer/Laptop?
Yes [ ] No [ ]
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From the Pie chart it is interpret that 9% of respondent dont have
computer.
Computer/Laptop
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2) Which brand of Laptop do you have?
HP [ ] DELL [ ]
Lenovo [ ] Acer [ ]
HCL [ ] Sony [ ]
Others [ ]
Brands of Laptops during
20/03/2010-12/04/2010
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From the Pie Chart it is clear that majority of the respondent own
(23%) of total respondent use HCL laptop, followed by Dell (21%).
Thus HCL found to be leader in consolidated market share of Laptops
in Gr.Noida city.
3)Have you heard of Ultra portable Laptop device?
Yes [ ] No [ ]
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From the Pie chart it is clear that it is clear that 75% of the
respondents are not aware of ultra potable Laptop device.
No. of people aware of
Portable laptops
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4)What kind of computer you are using now?
Desktop computer [ ]
Laptop [ ]
Ultra portable laptop [ ]
Kinds Of Computer
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From the pie chart we can say that Laptop users are more than
desktop user but no one uses ultra portable laptop.
5) How did you know about the type of computer you are using
right now?
Newspaper [ ] Magazine [ ]
Television [ ] Friends and Family [ ]
Others [ ]
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As is evident from the pie chart majority of users get information
about latest sales offers from friends,family & newspaper. This gives an
insight that the media that can be effective in conveying sales promotion
offers is print media (newspapers). If we look at another feature that
has been brought out by the survey is the fact that majority of people buy by
looking at a feature in newspaper. This can be concluded from the fact that
41 percent of the buyers are those who seek information from Newspaper
while purchasing a PC/Laptop.
Options from the people know
about computer
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6) Are you satisfied with the computer you are using right now?
Yes [ ] No [ ]
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It is clear from the most of people are satisfied with their computer.
Satisfied with your computer
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7) What according to you is important attribute for a Notebook?
Price
Agree [ ]
Strongly agree [ ]
Disagree [ ]
Strongly disagree[ ]
Neither agree Nor disagree [ ]
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Most of the respondent feel that price is the important factor while
purchasing a computer.
Service
Agree [ ]
Strongly agree [ ]
Disagree [ ]
Strongly disagree [ ]
important attribute for a
Notebook
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Neither agree Nor disagree[ ]
Majority of the user agree to the fact that after sales service is a
reason to buy a Laptop.
Satisfied with services
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8) What kind of IT equipment you are planning to buy?
Desktop [ ]
Ultra mobile portable device [ ]
Notebook [ ]
Others [ ]
Kind of equipment to buy
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Most of the people like the features of ultra mobile portable device
and they are wants to purchase it.
9) Would you consider a product which has writing feature?
Yes [ ] No [ ]
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Majority of the people said they will purchase a laptop which has
writing feature.
Computer has writing feature
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10) Have you heard of Dell laptops ?
Yes [ ] No [ ]
Most of the people not aware ofDell laptops .
11) Do you heard about Compaq Touch Services?
Heard about Dell laptops
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Yes [ ]
No [ ]
Majority of the people are not heard of Compaq Touch Services.
COMPAQ Touch Services
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Cheapest Laptop Comparison Chart, June 2007 -
compare popular laptop brands: Dell, Toshiba,
HP, Compaq, Sony
My cheapest laptop comparison chartshould help you decide which laptop
brand offers the best value for the
money. You do it by considering theOverall Score and the price. Thiscomparison doesn't considerreliability or looks; an Overall Score
was calculated for each laptop based only on technical features andperformance. A combination of Overall Score and a price is your pure valuefor the money. The chart is designed to compare cheapest laptops from the 5most popular laptop brands, Dell, Toshiba, HP, Compaq, Sony. It comparesthese 5 low-end cheapest laptop buys at the prices that are current as of June
2007, and with the base configurations: Dell Inspiron 1501, ToshibaSatellite A133, HP Pavilion dv6000z, Compaq Presario C500T, SonyVAIO N Series.
http://www.laptoppicker.com/archives/cheapest-laptop-comparison-chart-june-2007-compare.html#scorehttp://www.cheap-laptop-and-used-laptop-review.com/2006/06/10_best_laptops.htmlhttp://www.cheap-laptop-and-used-laptop-review.com/2006/06/10_best_laptops.htmlhttp://www.laptoppicker.com/archives/cheapest-laptop-comparison-chart-june-2007-compare.html#scorehttp://www.cheap-laptop-and-used-laptop-review.com/2006/06/10_best_laptops.htmlhttp://www.cheap-laptop-and-used-laptop-review.com/2006/06/10_best_laptops.html8/7/2019 Ravindra Project
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What I discovered - See the comparison
I believe this laptop comparison gives away some interesting insight on ...laptop brand competition. Wow, it appears that HP now competes withToshiba (at least in the low-end laptops) and lets its cheaper brand Compaqcompete with Dell, while Sony stands apart. A proof to it is the prices!!! Dell
price is close to Compaq, HP is very close to Toshiba, and Sony is pricedway higher. Compaq is willing to slash $200 of the price to compete, just tomatch the low-end laptop offers from Dell. What also became apparent iswhat was expected: the lower the price the less value you get - Dell andCompaq present the least value for the least money.What else is interesting is that they score the same but based on differentfeatures, so it looks like one brand is trying to offer an overall value similarto another brand but at the different marketing angle. For example where
Dell is trying to offer a more versatile laptop (ability to read many mediaformats, more USB ports, cheaper extended warranty), Compaq offers amore powerful laptop (a slightly faster processor, bigger hard drive, morecache memory and a longer battery life). Sony holds its prices while the restare engaged in the out-right war slashing prices and coming up with newincentives every week. Brand recognition is everything. Sony's cheapestlaptop starts with the Intel Pentium Dual-Core processor - Sony doesn't go aslow as Dell or Toshiba or HP. This is reflected in Sony laptop prices. Seechart for complete comparison.
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Specs Dell Toshiba HP Compaq Sony
CheapestLaptops atbase
prices asof June15, 2007
ModelInspiron
1501Satellite
A133Paviliondv6000z
PresarioC500T
VAIO N
Price
$499 (w/$100
instantrebate)
$599 (w/$50
instantrebate)
$589 (w/$100
instantrebate)
$449 (w/$200
instantrebate)
$899
Display 15.4" 15.4" 15.4" 15.4" 15.4"
CPUProcessor
MobileAMD
Sempron3500+
IntelCeleronM 440
MobileAMD
Sempron3500+
IntelCeleronM 440
IntelPentium
Dual-CoreT2060
Speed 1.80 GHz1.86 GHz1.80 GHz1.86 GHz 1.60 GHz *
HardDrive
60 GBSATA
5400RPM
60 GBSATA
5400RPM
80 GBSATA
5400RPM
80 GBSATA
5400RPM
120 GBSATA
5400RPMMainMemory
512 MB 512 MB 512 MB 512 MB 1 GB
CacheMemory
512 KB 1 MB 512 KB 1 MB 1 MB
VideoCardMemory
256 MB(Shared)
256 MB(Shared)
256 MB(Shared)
224 MB(Shared)
224 MB(Shared)
CD, CD-RW, DVD
CD-RW/DVDCombo
CD-RW/DVDCombo
CD-RW/DVD+/-R/RW
w/DoubleLayer
CD-RW/DVDcombo
CD-RW/DVD+/-R/RW
w/DoubleLayer
BatteryLife (max)
2.0hours
3 hours 3.5 hours3.5
hours4.0 hours
http://www.dell.com/content/products/features.aspx/cto_inspn_1501?c=us&cs=19&l=en&s=dhshttp://www.dell.com/content/products/features.aspx/cto_inspn_1501?c=us&cs=19&l=en&s=dhshttp://www.toshibadirect.com/td/b2c/cmod.to?coid=-32796&seg=HHOhttp://www.toshibadirect.com/td/b2c/cmod.to?coid=-32796&seg=HHOhttp://www.shopping.hp.com/webapp/shopping/computer_can_series.do?storeName=computer_store&category=notebooks&a1=Usage&v1=Entertainment&series_name=dv6000z_serieshttp://www.shopping.hp.com/webapp/shopping/computer_can_series.do?storeName=computer_store&category=notebooks&a1=Usage&v1=Entertainment&series_name=dv6000z_serieshttp://www.shopping.hp.com/webapp/shopping/computer_can_series.do?storeName=computer_store&category=notebooks&a1=Usage&v1=Everyday+computing&series_name=C500T_serieshttp://www.shopping.hp.com/webapp/shopping/computer_can_series.do?storeName=computer_store&category=notebooks&a1=Usage&v1=Everyday+computing&series_name=C500T_serieshttp://www.sonystyle.com/webapp/wcs/stores/servlet/ProductDisplay?catalogId=10551&storeId=10151&langId=-1&productId=8198952921665090057http://www.dell.com/content/products/features.aspx/cto_inspn_1501?c=us&cs=19&l=en&s=dhshttp://www.dell.com/content/products/features.aspx/cto_inspn_1501?c=us&cs=19&l=en&s=dhshttp://www.toshibadirect.com/td/b2c/cmod.to?coid=-32796&seg=HHOhttp://www.toshibadirect.com/td/b2c/cmod.to?coid=-32796&seg=HHOhttp://www.shopping.hp.com/webapp/shopping/computer_can_series.do?storeName=computer_store&category=notebooks&a1=Usage&v1=Entertainment&series_name=dv6000z_serieshttp://www.shopping.hp.com/webapp/shopping/computer_can_series.do?storeName=computer_store&category=notebooks&a1=Usage&v1=Entertainment&series_name=dv6000z_serieshttp://www.shopping.hp.com/webapp/shopping/computer_can_series.do?storeName=computer_store&category=notebooks&a1=Usage&v1=Everyday+computing&series_name=C500T_serieshttp://www.shopping.hp.com/webapp/shopping/computer_can_series.do?storeName=computer_store&category=notebooks&a1=Usage&v1=Everyday+computing&series_name=C500T_serieshttp://www.sonystyle.com/webapp/wcs/stores/servlet/ProductDisplay?catalogId=10551&storeId=10151&langId=-1&productId=81989529216650900578/7/2019 Ravindra Project
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Weight 6.19 lbs 5.83 lbs 6.09 lbs 6.6 lbs 6.5 lbs
10/100NetworkCard
(RJ45port)
Yes Yes Yes Yes Yes
56KModem
Yes Yes Yes Yes Yes
WirelessCard
Yes Yes Yes Yes Yes
MobileCard *
No No No No No
IntegratedAudio Yes Yes Yes Yes Yes
FloppyDrive
No No No No No
MediaCardReader
3-in-11-Type IIPC Card
Slot5-in-1 none
3 incl.ExpressCard
34
USB Ports4 USB
2.04 USB
2.03 USB
2.03 USB
2.02 USB 2.0
FireWirePort(iLink)
No Yes Yes No Yes
OperatingSystem
VistaHomeBasic
VistaHomeBasic
VistaHomeBasic
VistaHomeBasic
Vista HomePremium
Anti-VirusSoftware
Notincluded
Notincluded
Notincluded
Included Included
CD/DVDBurningSoftware
Notincluded
Notincluded
Notincluded
Included Included
StandardWarranty
1 year 1 year 1 year 1 year 1 year
Return 21 days up to 25 21 days 21 days 30 days
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Policy days
ExtendedWarranty(max)
4 year -$340
3 year -$179
4 year -$329
3 year -$349
5 year -$349
FreeInternetShipping
Yes No Yes No No
OverallScore
5 8 8 5 13
Recommendations
What else is interesting is that Dell or Compaq are only 1.8 times cheaperthan Sony, but they present 2.6 less value than Sony. (Also, Sony is only 1.5
times more expensive than Toshiba or HP but presents 1.6 times morevalue.) This makes Sony a very good buy, in my view. In fact, I recommendthis Sony laptop as a best college laptop for students.(give link to collegelaps?). The extended warranty options are unmatched. Vaio N has extensiveconnectivity options including ExpressCard, up-to-date fast dual processor,large hard drive and plenty of memory. Gives you some prestige, too ;).Providing Sony's well-known quality, Sony Vaio N is my laptop of choicethis June 2007.
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Dell Computer surpassed Compaq Computer in the first quarter
to become the world's largest PC maker, the first time the
rankings have shifted in about seven years.
Dell achieved 12.8 percent market share worldwide in the first quarter,surpassing Compaq for the first time on a worldwide basis, according tofigures released from research firm Gartner. Compaq ended the quarter insecond place with a 12.1 percent share of the world market.
Along with becoming the largest PC maker, Round Rock, Texas-based Dell
re-established itself as the fastest growing--with a vengeance. Dell sawshipments of desktops, notebooks and Intel-based servers grow by 34.3
percent worldwide and 30.7 percent in the United States. Nearly everyoneelse shrank.
Overall, the industry was sick. PC shipments in the United States declinedby 3.5 percent, a historical first, according to Gartner. Worldwide, shipmentsclimbed by 3.5 percent, worse than expected. At the beginning of thequarter, Gartner expected to see 10 percent growth worldwide.
"All in all, the global economy faces considerable downside risks in themonths ahead, and just the fear of those risks could dampen PC buyinggoing forward," the firm wrote in a report. Chipmakers Intel and AdvancedMicro Devices warned in recent days that second-quarter revenue will drop.
Other researchers had similar projections. "It looks to me like it is still grim,particularly on the consumer side," said Roger Kay, an analyst at IDC, whichcame to similar conclusions. The market may grow in the second half, "but itwill be a very gentle curve, as opposed to a spike. We're not going back to
double-digit growth."
http://www.gartner.com/http://news.cnet.com/news/0-1003-200-5642398.htmlhttp://news.cnet.com/news/0-1003-200-5656724.htmlhttp://news.cnet.com/news/0-1003-200-5656724.htmlhttp://www.idc.com/http://www.gartner.com/http://news.cnet.com/news/0-1003-200-5642398.htmlhttp://news.cnet.com/news/0-1003-200-5656724.htmlhttp://news.cnet.com/news/0-1003-200-5656724.htmlhttp://www.idc.com/8/7/2019 Ravindra Project
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In contrast to Dell, Compaq saw shipments grow byan anemic 0.3 percent worldwide and decline by 17.9
percent in the United States.
Compaq, though, said the figures don't paint acomplete picture of the company's fortunes. Itremains No. 1 in Intel-based servers, one of the more
profitable subsets of the overall PC market, acompany spokesman said.
In addition, Compaq is placing less emphasis on PCsand more on storage, servers and services. Close to 90
percent of the company's profits in the fourth quarter came from thosesegments.
Hewlett-Packard, which grew faster than Dell during parts of 2000, sawshipments decline globally by 3.5 percent and by 24.7 percent in the UnitedStates. Gateway saw domestic shipments drop by 9 percent.
IBM, which had been losing market share, saw business pick up. PCshipments rose by 7 percent for Big Blue, boosting its worldwide marketshare growth from 6 percent to 6.2 percent. In the United States, IBM'sshipments grew by 19.1 percent to move the company from 4.2 percentmarket share to 5.2 percent. IBM, though, had a weak first quarter in 2000,
which made for an easy comparison, said Gartner analyst Todd Kort.
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The gap between Dell and the Dell-nots will also increase, he added.
"Dell, being more efficient relative to their competitors, will continue toexpand on its lead," Kort said. "The only thing HP, Compaq and IBM can dois invest in their supply chains to become more efficient."
The growth was fueled in part byprice cuts Dell imposed starting lastDecember to capture market share. Because of its "build-to-order"
production system, Dell also can pass on changes in component costsquicker than competitors. In addition, the company has also cut its profitmargin for the sake of increased sales.
At various times in the past three months, for instance, Dell has offeredcustomers free handheld computers with select laptops, free shipping, and
free memory upgrades.
Preliminary estimates from Morgan Stanley indicated that Dell wouldovertake Houston-based Compaq.
Compaq held the lead in worldwide PC sales from 1994 through 2000. IBMwas the largest PC company from 1991 to 1994 and for various years in the1980s. Apple shipped the most in 1990, according to IDC.
http://news.cnet.com/news/0-1003-200-4852535.htmlhttp://news.cnet.com/news/0-1006-200-5402731.htmlhttp://news.cnet.com/news/0-1003-200-4696595.htmlhttp://news.cnet.com/news/0-1003-200-4852535.htmlhttp://news.cnet.com/news/0-1006-200-5402731.htmlhttp://news.cnet.com/news/0-1003-200-4696595.html8/7/2019 Ravindra Project
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FINDINGS & CONCLUSION
During the survey, it was found that 80% people are aware of
Compaq Laptops .
According to survey, 34% of people said price is important
factor while purchasing a laptop.
80% people like the writing feature of Dell Laptops.
Most of the people are not aware that Dell Customer Care is
available in 11 languages & 24x7.
People are also not aware of the Dell Touch Services.
From the customers view 37% will buy this product because of
its feature.
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LIMITATIONS
Every project has some limitations even the researcher came across some
limitations while working on the project which made the analysis a little
inappropriate at times. Some of the basic limitations faced during the
research are listed below:
Only limited number of Customer where it has been found 50 sample was
covered in the study.
There was a bias on the part of the respondents.
The research is based on Gr.Noida city.
At the time of research most of the customer did not sincerely respond
to the researcher.
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SUGGESTION AND RECOMMENDATION
Dell should take proper attention towards marketing of ultra
portable laptops. Many people are unaware of Dell laptops.
Company executive should pay proper attention towards
checking of various components of PC before end user
delivery. Otherwise it tends towards defame of brand name in
comparison to rivals.
Dell Need to expand customer care center as the consumer
base of Dell Info systems is increasing with tremendously fast
pace.
Proper attention should be paid for advertisement planning
otherwise it may lead to problem for dealer and customer as
well as for company.
Company should tie up with some event management company
to organize various promotional activities like canopy, Carnival.
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QUESTIONNAIRE
Contact no.-
Sex- male ( ) female ( )
1.Age
Below 20 years
20 to 35 years
35 to 55 years
55 and above
2.Occupation
Serviceman
Businessman
Professional
Student
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3.Monthly Family Income
Below Rs. 15,000
Rs. 15,000 to Rs. 25000
Rs. 25,000 to Rs. 35000
Rs. 35,000 & above
4.What kind of system you are using presently?
Dell
Compaq
5. What does your brand gives you?
Recognition
Satisfaction
Value for money
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Praise from Friends
6. Are you satisfied with the brand you are using presently?
Yes
No
If not then you go for
First choice________
Second choice________
Third choice__________
7. What influences you to buy your preferred brand?
Friends
Neighbors
Self Experience
Occasions
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8. Where do you come to know of latest brands?
Television
Films
Friends
Advertisements
9. What price range do you go usually?
Less than 25000
25000-35000
35000-55000
Range doesnt matter
10. Have you ever seen any kind of advertisement of branded Laptops?
Yes
No
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If yes is it has any impact on you?
Yes
No
11. Most preferred brand among people you know?
dell
Compaq
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BIBLIOGRAPHY
MAGAZINES / NEWSPAPERS
Business Today
The Financial Express
The Times of India
Company Annual Magazine
WEBSITES
www.google.com
www.dell.com
www.compaq.com
www.marketingterms.com
www.internetworldstats.com
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REFERENCE
NEWS PAPERS & MAGAZINES
-Financial Express
-Times of India
-Hindustan Times
-Economic Times
-Business World
-India Today
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