RATE CARD - TownNews€¦ · 2,000 53 15 Sources: MSU College Portrait Sources: MSU College Portrait Sources: MSU College Portrait Sources: MSU College Portrait Connect with more
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RATE CARD
THE STANDARDMISSOURI STATE UNIVERSITY
2017–2018►
WHY ADVERTISE
25,000
$155 million
96%
70%
7,000
2,0005315
Sources: MSU College Portrait
Sources: MSU College Portrait
Sources: MSU College Portrait
Sources: MSU College Portrait
Connect with more than 25,000 college students at Missouri State!
Missouri State Universoty students receive more than $150 million from scholarships, grants, loans, and jobs on campus.
Ninety-six percent of college students say they read their campus newspaper on a regualr basis.
Seventy percent of college students say they have made a purchase or taken action after seeing an ad in their campus newpaper.
7,000 copies printed each week.
2,000 copies handed out to students.
Fifty-three
newsstands on
campus & downtown.
Fifteen Greek Houses get the paper delivered.
WITH US?
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3"×2"
$55
or save with
repeat issues:
3+ ISSUES:
$50/ad 5+ ISSUES:
$45/ad
ALL AD PRICES INCLUDE FULL COLOR • SUBTRACT 10% FOR B/W
PUBLICATION SCHEDULEA U G 22, 29
S E P 5, 12, 19, 26
O C T 3, 17, 24, 31
N O V 7, 17, 28,
D E C 5
J A N 16, 23, 30
F E B 6, 13, 20, 27
M A R 6, 20, 27
A P R 3, 10, 17, 24
M A Y 1, 8
DEADLINES & SPECSReserve space by: 5PM on Friday
Ads ready to go by: Noon on Monday
Specs: PDF, 200 DPI, CMYK (no process black)
Submit your ad: msu.standard@gmail.com We will confirm receipt.
We may choose to run an existing ad if you miss the ad deadline.
PRINT ADS
BUSINESS CARD▼
5"×3"
$115
or save with
repeat issues:
3+ ISSUES:
$100/ad 5+ ISSUES:
$75/ad
INDEX CARD▼
5"×5"
$205
or save with
repeat issues:
3+ ISSUES:
$185/ad 5+ ISSUES:
$150/ad
EIGHTH PAGE▼
H 10"×5"V 5"×10"
$375
or save with
repeat issues:
3+ ISSUES:
$325/ad 5+ ISSUES:
$250/ad
QUARTER PAGE▼
H 10"×10"
$750
or save with
repeat issues:
3+ ISSUES:
$650/ad 5+ ISSUES:
$500/ad
HALF PAGE▼
H 10"×20"
$1470
or save with
repeat issues:
3+ ISSUES:
$1245/ad 5+ ISSUES:
$995/ad
FULL PAGE▼
RODEO PBR RODEO
SEPT 5
THEMED WEEKLY ISSUES ▼
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ART 1ST FRIDAY ART WALK
OCT 3
OUTDOOR RECREATION SPRING IS HERE!
MARCH 27
FOOD WHERE TO EAT WHAT TO EAT
APR 3
Back to CampusTHE STANDARD MISSOURI STATE UNIVERSITY 2016
$595 full color
10"×10"
Back To Campus *1
Fall Career Fair Guide *2
Homecoming
Basketball Preview
Best of MSU
Spring Welcome
Housing *2
Career Expo guide *3
Graduation
Special Section
*1 - 3,500 extra copies mailed to freshmen and transfer students on 8/1*2 - 500 extra copies @ event.*3 - 1,500 extra copies @ event.
JULY 14 2017
SEP 01 2017
OCT 20 2017
NOV 03 2017
DEC 01 2017
JAN 12 2018
FEB 02 2018
FEB 01 2018
MAY 04 2018
Book space by 5PM on:
AUG 22 2017
SEP 12 2017
OCT 24 2017
NOV 07 2017
DEC 05 2017
JAN 16 2018
FEB 06 2018
FEB 13 2018
MAY 08 2018
Publication Date:
JULY 20 2017
SEP 05 2017
OCT 23 2017
NOV 06 2017
DEC 04 2017
JAN 15 2018
FEB 05 2018
FEB 06 2018
MAY 07 2018
Ads ready by noon on:
SPECIAL ISSUESFULL PAGE
$300 full color
H 10"×5"V 5"×10"HALF PAGE
$150 full color
5"x5"QUARTER PAGE
$100 full color
H 5"x2.5"V 2.5"x5"EIGHTH PAGE
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PACKAGE DEAL
PRINT OPTIONS ▼
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RUN-OF-PAPER:TOP OR BOTTOM OF PAGE
$75/week
FRONT PAGE:BOTTOM OF FRONT PAGE
$100/week
SPORTS PAGE:BOTTOM OF SPORTS PAGE
$100/week
RUN-OF-PAPER:TOP OR BOTTOM OF PAGE
$150/week
BACK PAGE:TOP OR BOTTOM OF
BACK PAGE
$100/week
Not available on front page
10"×1" 10"×2"
FREESTANDING INSERTS
LOCAL RATE/WEEKLY ISSUES 1x $49010x $390/issue20x $290/issue30x $190/issue
Specs: Minimum: 5.5"x7" Maximum: 11"x11" Inserts must have at least one straight edge. 70-pound paper recommended.
Client provides 7,000 preprints to our specs.
Ship to our printer:
NEWS-LEADER MEDIA GROUP
Attn: Erik Jackson
651 Boonville
Springfield, MO 65806
MARKETPLACE ADSTEXT ONLY. 1.5"x1" = $10 1.5"x2" = $20
FREE for MSU students, faculty and staff! One free ad per person per issue, up to 25 words. Submit your ad online at the-stan-dard.org Use your MSU email address for free marketplace ads. Deadline is 5:00PM on Friday.
$1995QUARTER PAGE 5"x10"
REGULARLY $2500
$1295EIGHTH PAGE 5"x5"
REGULARLY $1500
$595INDEX CARD 3"x5"
REGULARLY $750
WEEKLY ISSUESYOU PICK ALL 10 DATES
Add a poster or online ad to any package deal and save $25 off the poster or online rate!
BANNER ADS1" BANNER 2" BANNER
10 ADS
SAVE $505!
SAVE $205!
SAVE $150!
ONLINE
$100/month in rotation
AVERAGE 5,000 PAGE VIEWS PER DAY! YOUR CHOICE OF 3 AD SPOTS.
PRINTING INCLUDED! (ONE SET OF POSTERS)
Monthly rate per poster
$125Blair • Freddy • Hammons Hutchens • Shannon • Wells
Monthly rate per poster
$125Cheek • Craig • Ellis • Glass Karls • Strong • Temple • Brick City
Monthly rate per poster
$150Carrington • Meyer Library Plaster Student Union (PSU)- SOLD OUT
Main Level (Food Court/Stores)- SOLD OUT
Downstairs (Starbucks/Lounge)- SOLD OUT
Monthly rate per poster
$125Bear Park North- SOLD OUT
Bear Park South- SOLD OUT
ON EVERY PAGE
728×90 PIXELS
ON EVERY PAGE
160×600 PIXELS
ON STORY PAGES
300×250 PIXELS
POSTER SPECS
24" WIDE × 48" HIGH AT 150 DPIPrice includes printing! (One set of posters)
POSTERSDORMS
GATHERING SPOTS
PARKING GARAGES & SHUTTLE STOPS
CLASSROOM BUILDINGS
LEADERBOARD SKYSCRAPER RECTANGLE
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Jason Thompson
417 268 5048jason.msu.standard@gmail.com
Tyler Krtek
417 836 5477tyler.msu.standard@gmail.com
Mark Phillips
417 836 5048mark.msu.standard@gmail.com
Sandy King
417 836 5524sandyking@missouristate.edu
Ads: Ad sizes are approximate. The Standard will not accept ads
that are libelous; promote academic dishonesty; violate federal,
state or local laws; or encourage discrimination against any
individual or group on the basis of race, sex, sexual orientation,
age, color, creed, religion,national origin or disability. Providing
copy, photos, and/or graphics represents that you have permis-
sion to use them. We reserve the right to edit or reject any ad
copy, photos, graphics or entire ads. The Standard encourages
responsibility and good taste in advertising. Political ads must
show clear endorsement. Ads having the appearance of news
must be bordered, show clear sponsorship, and have the word
“advertisement” printed above the ad. “Business opportu-
determine if the ad is in the best interest of our students. No ads
will be published upside down, sideways or in any manner not
consistent with traditional newspaper layout.
Errors: In case of error or omission, The Standard’s liability, if any,
will not exceed charge for the space occupied by the error. The
Standard is not responsible for errors that do not decrease the
tion of the erroneous ad. Adjustments will not be considered
Refunds/Cancellations: No refunds on pre-paid advertising.
Insertion orders will not be cancelled after the space deadline.
Credit: New accounts may be required pay in advance.
Established businesses with an approved credit application
require one year or more of operation before credit can be con-
sidered. Credit applications are available from the ad manager.
Accounts that are unpaid will not be extended credit, and a
further ads will be accepted. Verbal agreements, promises or
waivers pertaining to credit not contained in this rate card are
not binding.
Discounts: Advertising clients purchasing ads at the multi-ad
rate or clients receiving a discount via monthly specials must
prepay to receive the discount. Clients with an established
payment history may be exempt from prepayment with
approval of the ad manager.
Deadlines:
Friday; proof must be approved by noon Monday prior to issue.
Print-ready ads are due by noon Monday prior to issue. If you do
not meet the deadline, and you have not made arrangements
with the ad manager, we may choose to run an ad we have on
CONTACT US ▼STUDENT ADS SALES TEAM
ADVERTISING MANAGER
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