Raise more money: Turn your volunteers & supporters into fundraisers

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Turning volunteers & supporters into fundraisers

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GiveMN is a collaborative venture to grow charitable giving in Minnesota and move more of it online.

GiveMN is an independent 501c3 support organization

of the Minnesota Community Foundation, which is an affiliate of Minnesota Philanthropy Partners.

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Who is GiveMN?

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Who is GiveMN?

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Your GiveMN Team

DAN MOOREDEVELOPMENT & PARTNERSHIPS

MANAGER

DANA NELSONEXECUTIVE DIRECTOR

NINA GAZELNONPROFIT OUTREACH & PARTNERSHIP

COORDINATOR

JEFF ACHENDIGITAL STRATEGIST

ALSA BRUNOSCHOOL OUTREACH & PARTNERSHIP

COORDINATOR

Agenda

• The power of your network & “social fundraising”• Why do people fundraise and why on Earth would

they do it for you?• GiveMN fundraising tools– Fundraising pages– Team pages– Razoo iPhone app

• Setting your fundraisers up for success• Examples & Ideas• Q & A

Your network trumps your wallet

A new generation of givers are online

75%of millennials donated in 2011

63%volunteered in 2011

70%solicited donations from their network for a

cause

SOURCE: Razoo

Social media = social fundraising

76%of people who talk about causes online do so

to recruit others

55%who engaged with causes via social media have been inspired to

take further action

The most common next steps are: donating money (68%), donating personal items or food (52%), attending or

participating in an event (43%), and volunteering (53%).

SOURCE: Georgetown University’s Center for Social Impact Communication and Waggener Edstrom Worldwide

Why would they fundraise for you?

• Because you asked• Because they see the world and its problems

the same way you do• Because they have a vested interest in your

success• Because being a “Do Gooder” is cool• Because asking for donations online is easy

How would you like to know this woman?Julie set up several fundraising pages for her favorite nonprofits for a charitable wedding registry. Do your fans know that they can do this for your nonprofit???

GiveMN Fundraising Pages

Want to accomplish something big? Get a team.The Breath of Hope Lung Foundation used GiveMN’s team fundraising pages to rally individuals to fundraise for their 2012 TC Lung Run/Walk. Every individual set up their own unique fundraising page as part of the team fundraising effort.

GiveMN Team Pages

How do I find these people?

How to get them onboard?

• Reach out via your blog or newsletter (social media is not great for asking them to fundraise for you)

• Show them what to do (point them to the GiveMN fundraiser page)

• Give them ideas (GiveMN fundraising ideas page)

How to support your fundraisers?

• Promote them on your social networks• Point them to resources– GiveMN YouTube channel (How to videos)– Razoo iPhone app– Direct them to your logo and your “mission” page

• Know that they won’t talk about your organization exactly the way you do and that’s okay!

Share tips for successTIP #1: Storytelling is key

Of survey respondents read a story

on social media that made them want to

do more

Of survey respondents saw photos online

that made them want to do more

Of survey respondents

watched a video online that made them want to do

more

Of survey respondents saw friends and family

taking action and that made them want to

do more

SOURCE: Georgetown University’s Center for Social Impact Communication and Waggener Edstrom Worldwide

Share tips for successTIP #2: Photos and Videos increase donations

Fundraising pages on GiveMN with photos typically raise 3x more in donations than pages

without

Fundraising pages on GiveMN with video typically raise 4x

more in donations than pages without

Share tips for success

TIP #3: Use social media to promote your page

More than half of respondents (54%) indicate they are more likely to support a cause through

social media rather than offline.SOURCE: Georgetown University’s Center for Social Impact Communication and Waggener Edstrom Worldwide

Share tips for success

TIP #3: Use social media to promote your page

• Sharing on social networksreaches people on theirmobile devices – and GiveMNfundraising pages are cleanand easy to useon Smartphones

Share tips for success

TIP #4: Use Razoo’s iPhone app

• It makes managing your fundraiser page fun & easy.

• Thank donors• Check progress• Post & share updates

Share tips for success

TIP #5: Promote “pass it on” sharing

• Ask fundraisers to ask their supporters to donate THEN ask someone in their network to donate

• They can share the link on social media, but also through email

Share tips for success

TIP #6: Make the ask personal

• Sending individual emails or direct messages to people in your network works better than mass emails to everyone

Share tips for success

TIP #7: Make it fun!

Questions?

Upcoming Webinars

• April 25: Using social media to raise more money

• May 23: E-mail Marketing & Fundraising Fundamentals