Raise More Money from Your Business Community

Linda Lysakowski, ACFREPresident, Linda Lysakowski, LLC

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Is Corporate Philanthropy Dead or Dying?

If so, can we resurrect it?

What has your experience been?

Is It Worth It if only 6 percent pf giving comes form corporations?

Some Factso Corporate giving, not including

sponsorships, accounted for just over 6% of all giving in the US

o This amounted to over $18 billion in 2012

o Corporate giving has remained relatively stable since 1967

The Willie Sutton Theory

It’s not always the banks (and the big corporations) that are where they money is!

Still More Facts

o Fortune 100 companies gave 10% of their gross revenue, all companies gave 13% of their gross revenue

o Fortune 100 companies gave $559 per employee, all companies gave $650 per employee

Ways Businesses and Corporations Give

o Cash gifts/grantso In-kind donationso Employee Volunteerism/Givingo Collaborations/partnershipso Sponsorships

Funding Strategies to Approach Businesses

How Do You Approach Businesses?

o Direct Mail?o Corporate/Foundation Relations Office?o Sponsorship of/Attending Special

Events?o Gifts in Kind?Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Consider Some New Approacheso Business Advisory Councilo Cultivation Strategieso Business/Corporate Appeal

Asking for AdviceAsk for money, and you’ll get advice; ask

for advice and you’ll get money!

The “Advisory” CommitteeDo you want advice, or more?

Finding and involving corporate leaders

Some Important Tools1: The “rubber chicken circuit”

Some Important Tools2: Knowing your case and being able to present it to the business community

Some Important Tools

3: Working with the business community

What Do Businesses Look For?

o The Bottom Lineo Efficiencyo Impact on Communityo Partnership

Opportunitieso Recognition

So How Do We Approach Business to Succeed?

o Assess your current assets.o What do you need?o Who do you need to involve?o Where will you find these leaders?

Cultivation Events/Activities

Cultivation Activities

o Tourso Individual Meetingso Involvement with your

Organization

Cultivation Events

o Breakfast Meetings/Lunches/Cocktail Parties

o The Hosto The Inviteeso The Agenda

The Board’s Role

o Hosting Cultivation Events/Activitieso Opening Doorso Serving on the Development Committee

Building Networks

Every board member has a sphere of influence!

The Business Appeal

What Makes it Successful

o Volunteerso Structureo The Caseo Choosing the Right Prospectso Trainingo Reporting

The Structure

Chair Vice Chair

Team Leader

Team Member

Team Leader

The Processo Identify Prospectso Set Goalso Develop the Caseo Recruit the Chairso Build the Teamso Train Volunteerso Report Meetingso Provide Recognition/Incentiveso Assess Results

Finding Cheerleaders

When volunteers take ownership of the organization, they, in a sense, become Evangelists/Cheerleaders for

your cause.

Developing a Plan

“Homework”

o List 3 steps you will take to “step up” your business approach.

o List 3 companies you want to involve with your organization.

o List three key volunteers you need to involve.

o What is the one thing you will do tomorrow to get started?

Special Offer15% discount on my books: Raise More Money from Your Business Community—and Raise More Money from Your

Business Community—The WorkbookUse discount code: linda2014books at

CharityChannel.com or LindaLysakowski.com

Thank YouLinda@Lindalysakowski.comwww.LindaLysakowski.com

Raise More Money from Your Business Community

Government & Nonprofit

Raise Money-in-45-days: Crowdfunding Success

How To Raise Money With Closets, Not Wallets

RAISE Community Grant

Fundraising debugged: When, Why & Who to Raise (and not...

CAED Student...

How to Raise Money for Political Office

Community Awareness Guide - National Alopecia Areata ... ·....

Raise More Money with Internet Fundraising

A better way for Sports Clubs to raise money ·...

How to raise money for an NGO

Raise money/awareness for mentally ill. Community field day...

MY PARENT REWARDS A new fundraising program where you raise....

Help Us raise Money to Distribute our Film

The easy way to raise money

To Raise More Money, Tell A Story

Fundraising for one week in the workplace to raise money...