Quickstart Guide to Google Analytics - OfficeFurnitureMarketing.com

Hello.

Speaker: Jason Kirby

Your Quick Start Guide to Leveraging Google Analytics

Your Speaker

This is Michael

This is Michael - Owner

This is Michael - Owner - Profitable

This is Michael - Owner - Profitable - 20 years

This is Michael - Owner - Profitable - 20 years - Internet?

Does our marketing bring people to our website and

convert them into leads?

What information should we emphasize on our website to engage different market segments?

Will our marketing produce a measureable ROI?

What is Google Analytics Why it is important to you How you can setup an account Walk through of the platform Making data-backed decisions

WHAT

Search EnginesSocial MediaEmailAdsBlogsReferrals

Search EnginesSocial MediaEmailAdsBlogsReferrals

Search EnginesSocial MediaEmailAdsBlogsReferrals

WHY

Data allows for

better informed

business decisions

Data allows forTrack views of product/service pages & compare

Data allows for

better informed

Track views of product/service pages & compare

Which products/services are people more interested in

Data allows for

better informed

business decisions

Track views of product/service pages & compare

Which products/services are people more interested in

Emphasize these products/services in the sales cycle and on website and marketing collateral over others.

Data allows for

better informed

business decisions

SETUP

Two Options

1. Have your tech/web guy do it

2. Do it yourself

Two Options

1. Have your tech/web guy do it

2. Do it yourself

Visithttp://www.google.com/analytics

WALK TROUGH

Topics Covered - User Interface - Setting up goals - Reviewing & comparing data - KPI’s - Reports

Decision Making

Michael

Does our marketing bring people to our website and

convert them into leads?

Answering the question

Answering the question

- Login

Answering the question

- Login - Go to “Traffic Sources”

Answering the question

- Login - Go to “Traffic Sources” - View full report

Answering the question

- Login - Go to “Traffic Sources” - View full report - Select “Goal” tab

Answering the question

- Login - Go to “Traffic Sources” - View full report - Select “Goal” tab - Sort which traffic sources are converting into leads

What information should we emphasize on our website to engage different market segments?

Answering the question

- Login - Go to “Content” - View full report - Performance is subjective per individual website.

Will our marketing produce a measureable ROI?

Answering the question

- Track the origin of your leads in your CRM - Decide which leads turn into sales - Assign the GPM acquired from the sales made from each lead source

Answering the question (cont’d)

GPM per source – Marketing costsMarketing Costs

ROI

RECAP

WHAT

WHY

Data allows for

better informed

business decisions

Track views of product/service pages & compare

Which products/services are people more interested in

Emphasize these products/services in the sales cycle and on website and marketing collateral over others.

SETUP

WALK TROUGH

Topics Covered - User Interface - Setting up goals - Reviewing & comparing data - KPI’s - Reporting

Decision Making

Q&A

Contact Information