Quck BikeMMR MBA Porject Report Prince Dudhatra
Post on 07-Apr-2018
222 Views
Preview:
Transcript
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 1/61
PREPARED BY : - Ravi H. Pokar
CLASS : - T.Y.B.B.A.
ACADEMIC YEAR : - 2007-08
ROLL NO : - 32
SEAT NO : -
GUIDED BY : - MR. KULDEEP JOBANPUTRA
COLLEGE : - R.P. BHALODIA COLLEGE
SUBMITTED TO : - SAURASHTRA UNIVERSITY
plus com
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 2/61
DECLARATION
I, the undersigned, Ravi Pokar, a student of T.Y.B.B.A.
hereby declare that the project work presented in this report is my own work
and has been carried under the supervision of Mr. KULDEEP
JOBANPUTRA of Shri R.P. BHALODIA COLLEGE, RAJKOT.
This work has not been previously submitted to any
other university for any other examination.
Ravi Pokar
“ A Nature friendly concept”2
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 3/61
ACKNOWLEDGEMENT
It is a matter of great pleasure and satisfaction to present the report of project
work undergone at “Shyam Motors” on “customers awareness of Quick Bike’’
I own a deep sense of gratitude to all the members of Shyam Motors especially
Mr. Bharatbhai (Sales Manager) of Shyam Motors to give me permission for making
“Marketing Research on customer awareness of Quick Bike”.
I cannot complete this report without the Kuldeep Jobanputra.
Finally, I could also like to be thankful to my friends, family members and each
and every person who has helped me directly or indirectly while preparing this report,
“ A Nature friendly concept”3
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 4/61
PREFACE
Practical study plays a vital role in the field of education. It has been introduce
for the student to get practical knowledge along with the theoretical knowledge. How
management principles are implemented in business can only be know through practical
study, through visit. Student can be very well become aware about industrial
environment like problem and opportunities.
According to the above reviews, our Saurashtra University has included
practical training of any industry & viva of it as 8th paper. I have preferred Quick Bike,
Rajkot for the same. I had prepared Marketing Research Reports on “ComparativeAnalysis of Quick Bike”. It was really a nice experience for me to do research work on
Battery Operated Bike.
“ A Nature friendly concept”4
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 5/61
Index
Sr.
No.
Particulars Page no.
1. History of Automotive Sector in India 6
2. Introduction of E-Bikes 7
3. Reasons for the need of E-Bikes 8
4. General Information 9
5. Marketing Department 17
6. Research and Methodology 25
7. Research Analysis and Findings 37
8. Questionnaire 38
9. Analysis 40
10. Limitation of study 49
11. SWOT Analysis 50
12. Suggestion 53
13. Conclusion 56
14. Bibliography 57
“ A Nature friendly concept”5
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 6/61
HISTORY OF AUTOMOTIVE SECTOR IN INDIA
Initially there was a period when people use to have Bicycle to
transportation purpose. But it was taking more time and energy. Due to that work could
not be done in time. Then after with the passage of time, requirement of the quicker
source of transportation became very strong.
Therefore petrol-operated vehicles came into the existence. It was taking
less time and energy as compared to the bicycle. However quicker and bigger source of
transportation was the requirement of the business. Therefore trucks, tractors etc. were
introduced.
Now days, automotive sector got the very much importance in each and
every countries growth and development.
“ A Nature friendly concept”6
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 7/61
Introduction of E-Bikes
The design of the e-Bike is simple and free of clutter. There is no emission of
smoke or noise and is absolutely pollution-free. There is no need for kick starting,
driving license, number plates or registration.
To start the e-bike, insert the key in the switch and turn anti clockwise.
Display panel lights up to show readiness.
The bike can be used in 3 modes. You can use 'Pedals only' 'Electric only' or
'both' to suit your riding comfort as well as journey requirement.
Speed is controlled using the throttle on your right hand grip. While
climbing up slopes or negotiating head winds, a combination of pedal and electric power
is ideal.
Switches that control the horn button, front indicators and headlight are
provided beside the left-hand grip of the handlebar.
You can travel up to 30 kilometers between charges on 'Electric only' and
50km with Pedal assistance. The charging time is 6-8 hours.
For safety, reflectors are provided in the front and rear, in addition to the
bright headlight and effective braking system. The motor power is cut off when both
front and rear brakes are applied.
When stopping to park, remove the key from the battery switch.
Always remember to check the battery level and tyre pressure before riding.
Reasons for The Need of Electric Bikes
“ A Nature friendly concept”7
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 8/61
Generally, the company is targeting the youngsters and working women for these
bikes. Company officials say that the vehicles are environment-friendly and are gearless.
No driving license is required for these vehicles.
Bicycles are the most energy-efficient ground transportation vehicles on the
planet. Adding electric-assist to bicycles helps to extend their range and practicality,
particularly with regard to hilly terrain, longer distances, or for people with limited
mobility or strength.
Electric bikes are simple, safe vehicles that offer many advantages for
commuting and personal transportation. They are quiet, efficient and not harmful to the
environment.
Current models offer range and performance that makes them practical vehicles
for commuting, and trips under 30km. The availability of a 'green' transportation
alternative like an electric bike reduces the number of automobiles on the road and
lowers our collective greenhouse gas emissions - definitely an advantage in meeting our
Kyoto commitments.
These vehicles should not be confused with mopeds. Mopeds require insurance
and registration, and have many design and operational features that are inconsistent with
electric bikes.
“ A Nature friendly concept”8
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 9/61
“ A Nature friendly concept”9
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 10/61
C O N T E N TC O N T E N T
Sr.
No.
Particulars Page no.
1. History and Development 11
2. Project at glance 12
3. Sizes and form 13
4. Number of products 14
5. Main Objective 15
6. Future plane 16
“ A Nature friendly concept”10
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 11/61
H I S T O R Y A N D D E V E L O P M E N TH I S T O R Y A N D D E V E L O P M E N T
The history of shyam motors is very interesting. In 2005 Mr.Mehta visited Indus
industry, which is one unit of Electrotherm Pvt.Ltd., for dealership of Yo Bikes. But Mr.
Mehta no satisfies with quality aspect of Yo Bikes. And also has some thought of
manufacturing bike in India only.
So, he purchase different battery operated bike for research, at that time
Maganbhai, great founder of infrastructure, met and shown keen interest in this type of
project and also give preference of Mr.Bharatbhai, Who has already done research work
of Battery operated bike in his own bike.
Ultimately, Bhupatbhai, Maganbhai and Bharatbhai met in 2006 and decide to
provide fully maintains free Battery operated bike to the Rajkot people with excellentafter sales service purpose.
Thus, they launch two models namely “Quick Run” & “Quick Way” marketed
by “SHYAM MOTORS” and manufactured by “Divya traders”.
“ A Nature friendly concept”11
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 12/61
PROJECT AT A GLANCE
NAME : - Shyam Motors
ADDRESS : - Kothariya Main Road,
Opp. New Shubhash Nagar,
RAJKOT-360 002.
PHONE. NO. : - 0281-2366111
FAX :- 0218-2368844
E-MAIL ID : - shyammotor@rediffmail.co
PIONEERS OF THE UNIT : - (1) Bhupatbhai Mehta
(2) Maganbhai sardhara
(3) Bharatbhai Aradeshna
YEAR OF ESTABLISHENT : - 2007
LINE OF ACTIVITIES : - Production as well as Marketing
ACCOUNTING YEAR : - 1st April to 31st March
WORKING HOUR : - 8 a.m. to 8 p.m.
WEEKLY OFF : - Sunday
TOTAL EMPLOYEES : - 45
SLOGAN : - “A Nature Friendly Concept”
“ A Nature friendly concept”12
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 13/61
S I Z E A N D F O R M O F T H E U N I TS I Z E A N D F O R M O F T H E U N I T
The industrial unit is mainly divided into three sizes.
Large-Scale Unit
The unit whose investment in fixed assets & current assets is more than
50 corers is known as large-scale unit.
Medium Scale Unit
The unit with investment in fixed assets & current assets is between 10 to
50 corers is known as large-scale unit.
Small Scale unit
The unit with investment in fixed assets and current assets between 1 to
10 corers is known as small-scale unit.
It can be known from the investment, number of workers and power
utilized by the company. Considering all the factors “SHYAM MOTORS” is
categorized as SMALL SCALE UNIT.
FORM OF ORGANIZATION
• Sole proprietor ship
• Partnership firm
• Private limited company
• Public limited company
• Joint stock company
“ A Nature friendly concept”13
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 14/61
So far as this company is concerned as “Partnership firm”.
“ A Nature friendly concept”14
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 15/61
P R O D U C T O F A C O M P A N YP R O D U C T O F A C O M P A N Y
Mainly under the production unit of shyam motors, Divya traders produced two
type of models of battery operated bike.
(1) Quick Run
(2) Quick way
* Colours available in Quick Run
1. Black
2. Standard silver
3. White
4. Orange
5. Pink Metalic
6. Red Metalic
* Colours available in Quick Way
1. Black
2. Standard silver
3. Pink Metalic
4. Red Metalic
“ A Nature friendly concept”15
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 16/61
M a i n O b j e c t i v eM a i n O b j e c t i v e
Every business unit having goals & objectives behind its establishment. It is
the first stage when promoters are think objective and than organize and establish
business unit.
Every firm having objective is to be earn profit by exchange product with
price or by providing various service.
“Quick Bike” having also a main objective of earning profit but they have
also other reason behind establishment. Like,
(1) Pollution Free Environment
(2) After Sale Services
(3) Maintenance free
“ A Nature friendly concept”16
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 17/61
FUTURE PLAN
Company’s future plan is to develop transgenic varieties by way of
producing full components of bike in India only. Right now the production is
taking place out side India for that reason only cost of bike is increasing. The
development of the machinery for production unit is on working. So company has
great desired goals to be achieved.
“ A Nature friendly concept”17
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 18/61
“ A Nature friendly concept”18
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 19/61
C O N T E N TC O N T E N T
Sr. No. Particulars Page no.
1. Introduction 19
2. Market Segmentation 20
3. Pricing policy 21
4. Organization Structure 22
5 Competitor 23
“ A Nature friendly concept”19
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 20/61
I N T R O D U C T I O N O F M A R K E T I N GI N T R O D U C T I O N O F M A R K E T I N G
The marketing philosophy of business assumes that an organization can
best service, prosper and profit by identifying the needs of its customers. Marketing is
essentially about marshalling the resources of an organization so that they meet the
changing needs of customers on whom the organization depends. Customers’ needs are
the starting – point for all marketing activity. Marketing managers try to identify these
needs and develop products, which will satisfy customers’ needs through and exchange
process which identified anticipates and supplies customer requirements efficiently and
profitability. As a business philosophy, marketing puts customers at the center of all the
organization’s considerations.
Marketing is so basic that it cannot be considered as separated function. It
is the whole business seen from the point of view of its final result, which is from the
customers’ point views,
“Marketing is the process of planning and executing the conception
pricing, promotion and distribution of ideas, goods, and services to create exchanges that
satisfy individuals and organization goals”
“ A Nature friendly concept”20
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 21/61
M A R K E T S E G M E N T A T I O NM A R K E T S E G M E N T A T I O N
O F C O M P A N YO F C O M P A N Y
(1) City or metro : City
(2) Demographic age : 10 year and above
(3) Family life cycle : young
(4) Gender : female>male
(5) Income group : 1,20,000 to 1,50,000.
(6) Occupation : students, housewife,
Businessmen, professor,
Newspaper vendor etc.
(7) Social class : lower- middle, middle-middle.
(8) Life style : traditional as well as modern
(9) Personality : Simple
(10) Behavioral Occasion : regular
(11) Benefits : maintenance free, speed
No noise & air pollution.
(12) User status : regular user
(13) Redlines stage : not aware but interested
“ A Nature friendly concept”21
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 22/61
P r i c i n g P o l i c i e sP r i c i n g P o l i c i e s
Price is only element in marketing mix that creates sales mix
that creates sales revenue, the element of cos ts . Pr ice is the powerful
market ing inst rument. As a market ing weapon, pr icing is the big run.
Pricing a product i s one of the mos t important and cri ti ca l a reas in
marketing management. A price policy is the standing answer of the f irm
to recurring problem of pricing.
We have to consider two factors, which almost effect to the
cost of production. That factor effect to the price directly or indirectly.
Internal Factor : -
Thi s f ac to r mos tl y e ff ec t t o t he p ri ce o f p roduct ion. I n t ha t
mar ke ti ng , obj ec ti ves l ike p ro fi t, mar ke ti ng mix , s tr at egy, cos t,
organization consideration etc. are included.
External Factor : -
These are the factors, which effects to the price from outside of the
organ izat ion. I t i nc ludes nat ur e o f mar ke t, demand, compe ti ti on ,
government policy, cost etc.
“ A Nature friendly concept”22
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 23/61
Organization Chart
Branch Manager
Marketing Manager
Sales Manager
“ A Nature friendly concept”23
Branch Manager
MarketingManager
Sales
Manager
Sales
Executive
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 24/61
COMPETITORS
Competitors in business terms mean existing of one or more than one
rival in the Market. In other words, it means that a particular producer or service provider
does not have a monopoly of his product or service in the market. Competition is
beneficial to both the producers as well as consumers, if it is healthy. It helps the
consumers because it does not allow the exploitation of consumers by way of
unreasonable and excessive pricing. Thus, the existence of competition ensures fair trade
in the market to a greater extent and consumer can get good quality product at reasonable
price.
There are different competitor of Quick Bike which is as follows.
Main Competitors of Quick Bike :
1) Yo Bike 6) my e-bike
2) Power Bike 7) Mark 3) Oreva 8) Matrix
4) Hero 9) Ninja
5) Value 10) Snappy
“ A Nature friendly concept”24
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 25/61
Promotional Activities
At the t ime of launching Quick Bike in Rajkot, the following
promotional ac tiv it ies were carr ied out, f rom which some are a lso
continuing.
Hording
Newspaper ad
Tie up (Event, sanj samachar, akila)
Road show
Umbrella
Ti-short etc.
Also providing information through mail & literature through field
workers of the company.
“ A Nature friendly concept”25
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 26/61
“ A Nature friendly concept”26
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 27/61
CONTENT
“ A Nature friendly concept”
Sr. No. Topic Page no.
1 Introduction 272
Statement of Objective28
3Market Segmentation
30
4Research Methodology
31
5Research Procedure
33
6Objective of Study
34
7Sources of Data 35
8Formation of questionnaire
36
27
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 28/61
INTRODUCTION
For any organization the internal analysis and the external analysis are very much
important for survival and growth in Market. The internal analysis consists of work environment, labour force, productivity, source of finance etc. that can be analyzed
through post records available in organization. But a part from internal analysis, the
analysis from market environment is very much important. But such analysis of market
is not an easy task. It is required a lot of hard work and it is also a time-consuming
process. But still to survive in the market, every organization has to go through such
research process.
According to Philip Kotler, “Marketing research is a systematic problem
analysis, Model building and fact finding for the purpose of improved decision
making and control.”
“ A Nature friendly concept”28
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 29/61
S T A T E M E N T O B J E C T I V ES T A T E M E N T O B J E C T I V E
My statement objective is that, to know the Consumer awareness of Rajkot, bike
user regarding the awareness aspects. Therefore, I find out the reason from the bike user,
that why they are not use Quick Bike and what types of problems are affected in non
awareness about the battery operated bikes
The research on the topic called “Consumer awareness of Quick Bike” at
Shyam Motors. Is done by using random sample & under the head of simple random
sampling.
H y p o t h e s i sH y p o t h e s i s
Ho= Consumer awareness is not the main focus of Shyam Motors
H1 = Consumer awareness is the main focus of Shyam Motors
“ A Nature friendly concept”29
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 30/61
MARKET RESEARCH AND MARKETING
RESEARCH
Market Research
Market means actual and potential customers. Market research is the systematic
and intelligent investigation or study of “who, what, where, when, why and how of
actual and potential buyers.” It deals with research on customer demand. Market research
is primarily concerned with investigation, analysis and measurement of market demand.
The following items of study and analysis are included:-
Size of the market
Geographic location of customers
Demographic description of customers
Market segmentation on the basis of age, income,
education, etc.
Analysis of market demand
Sales analysis by customer, services products
Customer’s need, wants, habits and behavior
Dealer’s wants and preferences
Marketing Research:
→ “Marketing research is the systematic gathering, recording & analysis of the data
about problem related to the marketing of gods & services. Market information is
required for company’s growth. By providing right information, it helps company to
take right decision.”
→ “Marketing research is the systematic design, collection, interpretation &
reporting of information to help marketers to solve specific marketing problem or
advantage of marketing opportunities.”
“ A Nature friendly concept”30
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 31/61
M A R K E T S E G M E N T A T I O NM A R K E T S E G M E N T A T I O N
Market is divided in to various segments related to different environments
like demographic, geographical, psychological, etc. My market segmentation is a
psychological segmentation. My area is only Rajkot city. Samples of my research are
peoples of following blocks:
Education with awareness
Age structure
Mentality
Personality
Life style
User status
Those above all componential factors are sample of my research topic
“Consumer awareness of Quick Bike” at Shyam Motors.
“ A Nature friendly concept”31
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 32/61
RESEARCH METHODOLOGY
1) SAMPLING UNIT:-
The target population was divided in to two segments i.e. bike user and dealers.
Things like needs, its fulfillment and suggestions of all segments were collected for
making this research success.
A) SAMPLE SIZE
How many people should be surveyed?
About 80 from different segment i.e. bike user and dealers were taken as a
sample size. As we know that large sample gives more reliable data, but here because the
population was divided in two segments such thing was made possible.
B) SAMPLING PROCEDURE
How should the respondents be chosen?
During my training days, we have divided the total time of training as per
the requirement. It means in any concern segment. It population is high the more time
was research for it.
C) PROBALITIY SAMPLE
•• SIMPLE RANDOM SAMPLE
Every units of the population has an equal chance of selection.
“ A Nature friendly concept”32
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 33/61
•• STRATIFIED RANDOM SAMPLE
The population is divided into mutually exclusive group. (Such as age
groups), and random sample are drawn form group.
•• CLUSTER (AREA) SAMPLE
The Population is divided into mutually exclusive group. (Such as city
blocks), and the researches are draws a sample of the groups to interview.
D) NON-PROBABILITY SAMPLE
•• CONVENIENCE SAMPLE
Tab researcher selects the most accessible population members.
•• JUDGEMENT SAMPLE
The researchers select population members who are good prospects for
accurate information.
•• QUOTA SAMPLE
The researcher finds and interviews a prescribed numbers of each of several categories.
The research on the topic called “Consumer awareness of Quick bike in
Rajkot at Shyam Motor” is done by using random sample & under the head of simple
random sampling.
“ A Nature friendly concept”33
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 34/61
R E S E A R C H P R O C E D U R ER E S E A R C H P R O C E D U R E
“ A Nature friendly concept”34
DEFINING THE PROBLEM
DEVELOPING THE RESEARCH PLAN
COLLECTING THE INFORMATION
ANALYSING THE INFORMATION
PRESENTING THE FINDINGS
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 35/61
O B J E C T I V E O F S T U D YO B J E C T I V E O F S T U D Y
When any s tudents are prepar ing the project repor t so i t ’s
behind the part icular reason. When any students are studying in graduate
level or postgraduate level , so i t’s main objective is gett ing knowledge in
theoretical and practical particular in BBA & MBA. Project report is very
useful for ge tt ing prac ti ca l knowledge. The company gives prac ti ca l
knowledge. Theoretical knowledge is not necessary and also everywhere
prac ti cal knowledge i s not necessary , but according to me prac ti ca l
knowledge is giving knowledge of present t ime and future t ime; this i s
more useful for making good career.
•• MY MAIN OBJECTIVES ARE AS FOLLOWS::-
1) To make aware about the Quick Bike.
2) To know the people’s viewpoint about company.
3) To make aware about the models of Quick Bike.
4) To know about the features of the Quick Bike.
5) To know about the opinions of the people about the company’s
after sales service.
6) To make aware about the Quick Bike is the first production of
Saurashtra.
“ A Nature friendly concept”35
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 36/61
DATA COLLECTION & SOURCES OF DATA
Once the research design or plan is finalized, the researcher will collect
the data. Mainly there are two sources of data collection
• Primary data
• Secondary data
Primary Data
The data, which is collected for the first time from the respondent, called primary
data. It is generally gathered for a specific purpose for a specific research project. It is
gathered through the use of sampling.
Second Data
The data, which is already collected by another one or which is already, exist
where is called secondary data.
Primary data collection
Secondary data Collection
“ A Nature friendly concept”36
Observation
→ Personal observation→ Mechanical
observation
Survey
→ Mail survey→ Telephone survey→ Personal survey
Internal sources
→ Records→ Mktg. data bank
External Sources
→ Reports→ Periodicals
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 37/61
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 38/61
“ A Nature friendly concept”38
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 39/61
Shri R.P.Bhalodiya College, Rajkot
QUESTIONNAIRE
MARKETING RESEARCH ON CONSUER AWARNESS
OF QUICK BIKE
Instruction:-1. This research is for education purpose only.
2. Please tick marks in the appropriate box only.
3. Please fill up only those questions whichever you know.
(1) Name: - __________________________________________
(2) Address: - ________________________________________
________________________________________
________________________________________
(3) Phone no.: - (R) _______________ (O) _______________
(M)____________________
(4) Gender: - Male Female
(5) Age group: - Less than 18 26 to 40
18 to 25 Above 40
(6) What is your occupation?
Business Man Student
Professional House Wife
Service Person
(7) Do you have any Bike/Moped?
Yes No
(8) If yes, which bike/ Moped ______________________________
(9) Are you satisfied with your bike’s /Moped’s performance?
Yes No
(10) Do you aware about “Battery operated bike”?
Yes No
“ A Nature friendly concept”39
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 40/61
(11) If yes, do you aware about “Quick Bike”?
Yes No
(12) If yes, how do you come to know about “Quick Bike”?
News Paper Advertisement Showroom visit
Relatives Others
Friends(13) Do you know there are two models Quick Run and Quick Way?
Yes No
(14) If yes, which model more you see on the road?
Quick Run Quick Way
(15) Do you aware about the “Power Break System” of Quick Bike?
Yes No
(16) Do you aware about the following features of Quick Bike?
Special features General features
Hydraulic Suspension No Air Pollution
Water Proof No Voice Pollution
Anti theft lock system No Fuel
Child Seat No RegistrationGround Space No Maintenance
(17) Do you know that Quick Bike is the first production of Saurashtra?
Yes No
(18) Would you like to give any suggestion?
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
T H A N K Y O UT H A N K Y O U
“ A Nature friendly concept”40
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 41/61
A N A L Y S I SA N A L Y S I S
Que. Gender: -
Male Female
Findings
Analysis:
From the above chart, it is clear that the percentage of male is 56% and
female is 44%. So, Male is more than the Female.
“ A Nature friendly concept”
Gender Respondents % Of total respondents
Male 45 56%
Female 35 44%
Total 80 100%
41
Gender
Male
56%
Female
44%Male
Female
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 42/61
Que. Occupation?
Business Man Student
Professional House Wife
Service Person
Findings:
“ A Nature friendly concept”
Occupations Respondents % Of total respondents
Business-
man
12 15%
Students 25 31%
Professional 13 16%
House-wife 20 25%
Service-
person
10 13%
Total 80 100%
42
Occupation
15%
31%
16%
25%
13%Businessman
Student
Professional
Housewife
Service person
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 43/61
Analysis:
From the above charts, it can be seen that in the sample number of
students are more because students use the battery operated bikes more. In the
Housewife and others use it more.
Businessmen use it very less as they have to carry weight with them.
“ A Nature friendly concept”43
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 44/61
Que. Do you aware about “Battery operated bike”?
Yes No
Findings:
Analysis:
From the above chart, we can say that a percentage of people who are
aware about the Battery operated Bike i.e. 94%& a people who are not aware about the
Battery operated Bike i.e. 6%.
“ A Nature friendly concept”
Yes/No Respondents % Of total respondents
Yes 75 94%
No 5 6%
Total 80 100%
44
Yes
94%
No
6%
YesNo
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 45/61
Que. If yes, do you aware about “Quick Bike”?
Yes No
Findings:
Analysis:
“ A Nature friendly concept”
Yes/No Respondents % Of total respondents
Yes 35 47%
No 40 53%
Total 75 100%
45
Yes
47%No
53%
Yes
No
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 46/61
From the above chart, we can say that most of the people are not aware
about the existence of Quick Bike. So it shows the lack of promotional activities.
Only 47% people aware about the Quick Bike & 53% people is not aware
about the Quick Bike.
Que. If yes, how do you come to know about “Quick Bike”?
News Paper Advertisement Showroom visit
Relatives Others
Friends
Findings:
Medias Respondents % Of total respondents
News paper 12 34%
Relatives 12 34%
Friends 05 14%Showroom visits 03 9%
Others 03 9%
Total 35. 100%
“ A Nature friendly concept”46
34%
34%
14%
9%
9%
News paper
Relatives
Friends
Showroom visits
Others
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 47/61
Analysis:
Most of the customers from total customers are come to know about
Quick Bike from News paper, friends and relatives while less customers are come to
know about from showrooms visits.
Que. Do you know there are two models Quick Run and Quick Way?
Yes No
Findings:
Analysis:
“ A Nature friendly concept”
Yes/No Respondents % Of total respondentsYes 25 47%
No 10 53%
Total 35 100%
47
71%
29%
yes
no
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 48/61
35 person aware about the Quick Bike but from them only 71% knows
there are two models Quick Run and Quick Way. While 29% doesn’t know there are two
models Quick Run and Quick Way.
“ A Nature friendly concept”48
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 49/61
Que. Do you aware about the “Power Break System” of Quick Bike?
Yes No
Findings:
Analysis:
From the chart we can say that 35 person aware about the Quick Bike but
from them 57% knows there is a power break system of Quick Run and Quick Way.
While 43% doesn’t know there is a power break system of Quick Run and Quick Way.
“ A Nature friendly concept”
Yes/No Respondents % Of total respondents
Yes 20 57%
No 15 43%
Total 35 100%
49
57%
43%yes
no
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 50/61
Que. Do you know that Quick Bike is the first production of Saurashtra?
Yes No
Findings:
Analysis:
From a taken sample, it was found that 57% people are not
aware about the company. So this company is required to create the awareness.
“ A Nature friendly concept”
Yes/No Respondents % Of total respondents
Yes 15 57%
No 20 43%
Total 35 100%
50
43%
57%
yes
no
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 51/61
Que. Would you like to give any suggestion?
Suggestion
(1) Company should give more advertisement.
(2) Company should try to increase the carrying capacity.
(3) Company should decrease their bikes price.
(4) Company should give dealership for expand their business.
“ A Nature friendly concept”51
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 52/61
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 53/61
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 54/61
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 55/61
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 56/61
“ A Nature friendly concept”56
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 57/61
SUGGESTION
Proper place should be decided for main office and service station.
Advertisement and promotional activities should be done to create awareness.
Speed of the bikes should be increased.
Company should take care in the internal disputes.
It should communicate with public & keep the public in touch.
Thus, above all suggestions can be recommended to the company for its rapid
development.
“ A Nature friendly concept”57
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 58/61
“ A Nature friendly concept”58
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 59/61
CONCLUSION
By this Research & visit this unit I concluded that this unit is one
of the successful and large units. It has been progressing by leaps and bounds.
The relationship between staff members and management is admirable. So all
these positive points will lead this unit on the path of the success and wish that
company can progress day by day.
As automotive industry got very much importance in total growth of the
country, I wish QUICK BIKES also got the same importance in the industry.
“ A Nature friendly concept”59
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 60/61
“ A Nature friendly concept”60
8/6/2019 Quck BikeMMR MBA Porject Report Prince Dudhatra
http://slidepdf.com/reader/full/quck-bikemmr-mba-porject-report-prince-dudhatra 61/61
BIBLIOGRAPHI
Marketing Management
- Philip Kotler
Marketing Management
- S.A.Sherlekar
Web site :- www.autosector.com
www.ebikes.com
top related