Quality function development

Quality Function Quality Function DevelopmentDevelopment

Group Members

1.Mohammed Khanain2.Davis D Parakal3.Varun Madhav4.Chang Guo

Background Background Japanese Method in 1960’sIntroduced in US in 80’sSuccessful example:

◦Toyotaimproved customer fulfillmentIncreased more focus on quality

What is QFD?What is QFD?

Ensure Customer Satisfaction

Starts from customer’s Needs

Translate it to Technical

Specifications

Quality through out the process

key strategic link in the TQM

QFD ProcessesQFD Processes

Product Planning : House Of Product Planning : House Of QualityQuality

Relationship Matrix

What’s Vs How’s

Technical requirements

How’s??

Customer Needs

What??

Evaluation

Now Vs What

Target Values / Benchmarks

Relationships

Hows vs Hows

Customer

priority

Traditional & Non-traditionalTraditional & Non-traditional Applications Applications

IBM, Toyota ,Infosys, Mitsubishi , Tata, Canon

Infosys : Banking Software

Advantages: Advantages: Product quality is superiorClient satisfaction is improvedReduce

◦design time ◦deliver and Manufacturing cost◦Design changes

Limitations :Limitations :

Sometimes HOQ is too complex

Market Research Risks

Stability of customer requirement

Traditional QFD is not flexible

Future trendsFuture trendsFind more importance in how to align

company wide activities to customer

focus.

Price design along with quality design.

QFD role in shifting TQC from process

oriented QA to design oriented QA.

Include design, marketing, strategy , and

knowledge management

Conclusion : Conclusion :

• Key tool for quality assurance

•Translates customer needs into a

detailed process/product requirements

•QFD identifies the direction of

improvement

•QFD is dynamic tool, which needs to

reviewed and verified in frequent time

interval

References : References : • An InternationalJournal, Vol. 7 No. 1, 2000• Glenn H Mazur (1996), QFD institute , USA• World Class Design to Manufacture Volume 2Number 5,1995 • Paper from Project management Leadership Conference -2009, Infosys • Bill Dickinson, World Class Design to Manufacture ,Volume 2 · Number 5 · 1995 • Vivianne Bouchereau and Hefin Rowlands ,University of Wales College, Newport, South Wales, UK •Yoji Akao ,International Symposium on QFD ,1997

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