QR Codes for Bed and Breakfasts

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QR Codes for Lodging

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QR (Quick Response) QR codes were invented

by Toyota to track vehicles during the

manufacturing process.

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Why Use QR codes?

Brand Awareness

Drive Traffic to your website or social media

Deliver incentives for guest stays and guest retention

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Image courtesy: http://blog.euservices.com

©Forfeng Designs 2012

Image from:

http://www.youscan.me/help/

It’s neat but is it usable?

Image from:

http://www.blacknetgroup.com/how-

realtors-are-using-qr-codes/

Yes

No, Scan a QR

code while driving?

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Test It! Useless if it doesn’t work at all

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QR codes are very flexible for the user, Print at your inn on Avery labels

Scan the QR code for upcoming Special

Packages and a coupon for 25% OFF

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Think about pointing the QR codes to other things besides your website.

• QR codes on print ads• QR codes to social media photo

albums (Facebook & Google Plus)• QR codes to Recipes• QR codes for specials, offers & packages• QR codes for discounts or special offers• Give your customers referral cards with a QR

code on which leads to a special friends and family rates page.

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New Hampshire IS the place

to stay

Why? Scan the QR code and find

out why.

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Think about placement and think about how people scan

New Hampshire B&Bs Rock

Front

Back

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New Hampshire IS the place

to stay

Special Packages just for you!

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To a mobile

friendly page

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©Forfeng Designs 2012

Scan for a discount

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You need to give people a reason or

incentive to scan the code. “Visit our website” isn’t

enough of a hook

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Tips

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• Glossy materials tend to reflect a lot of light and can distort a QR code, as can textured papers.

• Remember to drive the links to a mobile friendly resource

• Some people don't know what QR codes are (even ones with cell phones), use the KISS principle, explain it a little if possible.

• Test your QR codes with multiple readers and devices.

• Make sure to use colors that create an effective contrast between the QR code and the background.

• Shorter URLs have less of a chance of coding error while being scanned

• Make sure the code is large enough to be scan-able, Test Test Test

• Text only QR codes are an option for those place w/out internetaccess

©Forfeng Designs 2012

You can generate QR codes and MS tags with the Tag Manager, and

also track a number of consumer actions associated with the use of those 2D codes. http://tag.microsoft.com/

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A few QR code generatorshttp://delivr.com/qr-code-generatorhttp://qrcode.kaywa.com/http://zxing.appspot.com/generator/http://www.qurify.com/en/

Favorites:http://kimtag.com/ (social hub http://www.likify.net/ (Generate FBLikes) http://qrdroid.com (mulitple options) http://www.socialqrcode.com/

©Forfeng Designs 2012

Free Mobile Phone Emulators http://www.mobilemoxie.com/handset-emulators/phone-

emulator/

list of specific mobile emulators:

http://mobiforge.com/emulators/page/mobile-emulators

©Forfeng Designs 2012

Thank You!