Transcript
“Started From The Bottom Now We Here“. Drake
The Q stands for Quality.
AboutThe Co – founder.
Started in 2009
What it does.
The objectives and Challenges.
USP Affordable Prices. A good quality touchscreen phone worth
40-50k in the range of 2-15k. NOT BAD!
Strong Segmentation - Strong Moto – Strong Research
Initiated with the 70% to 80% of the population. Provide latest technology to the consumers in low price. Make the masses of the population efficient.
The objectives and Challenges.
ChallengesThe knowns.Other Chinese - Korean Phones.
SolutionsSelling Concept.Placement – “Ye Qmobile apka hua”.Starpower.
Marketing Strategy
The marketing strategy that Q-mobile follow
I. Market Share
II. SWOT Analysis
III. PEST Analysis
IV. Market Mix
Market Share by manufacturer -2009
Nokia36%
Samsung20%
LG10%
Motorola5%
Sony Er-icsson
5%
HTC3%
Apple3%
Others19%
SWOT Analysis
• Target youth market• Longer battery life•Affordable rates• Cheaper smart phones•Wide variety of models
• Technical•Small user base•Lesser product awareness in rural areas•Physiological and cultural affect
•Market leader•Growing Android market•Pakistan potential market for Cheap smart phones•Strong customer requirement
•Increase competition•Brand reliability•Price Wars•High-end consumers
PEST Analysis
Political Factors•Tax Policies•Employment Laws•Trade Restriction•Political Stability
Economic Factors•Economic growth•Exchange Rate•Inflation Rate
Social Factors•Population Growth Rate•Age Distribution •Career Attitudes•Emphasis on safety
Technology Factors•Low Barriers to entry at the time of their launch•Reduced minimum efficient production level•Influence outsourcing decision
Marketing Mix
Future Trends
top related