Putting Digital In Your Pitch
Post on 22-Apr-2015
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Putting Digital In Your PitchUsing Digital Marketing to Support Your Agency
#DIGITALPITCH
#digitalpitch3SixtyInteractive.com
45% OF SENIOR MARKETERS ARE BRINGING IN OUTSIDE CONSULTANTS TO DEVELOP
DIGITAL PROGRAMS
#digitalpitch3SixtyInteractive.com
How well have agencies modified, adapted,or added to their core competencies and capabilities in the
digital age?
#digitalpitch3SixtyInteractive.com
THERE IS HOPE
#digitalpitch3SixtyInteractive.com
What new areas of service provisioning are you using or considering?
DIGITAL TOOLS
#digitalpitch3SixtyInteractive.com
Search Engine Marketing
#digitalpitch3SixtyInteractive.com
#digitalpitch3SixtyInteractive.com
ORGANIC
• Strategy
• Key Phrase Research
• Analyze and Review
#digitalpitch3SixtyInteractive.com
PAY PER CLICK
• Keyphrase
• Budget
• Analyze and Review
#digitalpitch3SixtyInteractive.com
SOCIAL MEDIA
#digitalpitch3SixtyInteractive.com
SOCIAL MEDIA
• Communication
• Brand Building
• Consistency
• Listening
• Customer Is Speaking
• Competitive Analysis
#digitalpitch3SixtyInteractive.com
WEB DEVELOPMENT
#digitalpitch3SixtyInteractive.com
WEB DEVELOPMENT
• Landing Pages
• Mobile Development
• Webpages
#digitalpitch3SixtyInteractive.com
EMAIL MARKETING
#digitalpitch3SixtyInteractive.com
EMAIL MARKETING
• Build List
• Segment List
• Relevant Communication
• Personalization
• Analyze, Test, Repeat
#digitalpitch3SixtyInteractive.com
VIDEO
#digitalpitch3SixtyInteractive.com
VIDEO MARKETING
• Customer is Visual
• New Commercial
• More Likely to be forwarded on
CROSS CHANNEL SUPPORT
#digitalpitch3SixtyInteractive.com
MULTI-CHANNEL MARKETING
#digitalpitch3SixtyInteractive.com
OUTDOOR-WEBSITE
• 2005 Campaign
• High Visibility
• Target Audience
• 1600 emails sentwww.oma.org.au/case-studies
#digitalpitch3SixtyInteractive.com
DIRECT MAIL-LANDING PAGES
• Increase online payment
• Personalize URL
• 85% Increase in payment
• Sale of Posters paid for campaign http://www.caslon.net/Case-Studies/Vertical-Markets/Education-Govt/
University-of-Alabama-Tide-Pride-Renewal-Campaign-5811/View-details.html
#digitalpitch3SixtyInteractive.com
PROMOTION - SOCIAL MEDIA
• Fed EX Lunch Box Promo
• South by South West
• Free Lunch with Twitter Handle
• Brand Buildinghttp://socialmediab2b.com/2011/03/3-successful-b2b-
marketing-promotions-at-sxsw/
#digitalpitch3SixtyInteractive.com
ANALYSIS & TESTING
#digitalpitch3SixtyInteractive.com
ANALYSIS
• Every Thing is Trackable
• Demographics
• Behavior
#digitalpitch3SixtyInteractive.com
TESTING
• Quick Improvement
• Low Cost
• Easier Segementation
#digitalpitch3SixtyInteractive.com
GET TO WORK
#digitalpitch3SixtyInteractive.com
www.3SixtyInteractive.com@360interactive
www.facebook.com/3sixtyinteractivenoahb@3sixtyinteractive.com
@noahbabcock
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