Puma Case Study

MOHD TALHA SIDDIQUI

18

FYBMM

(1) INTRODUCTION

Industry: Clothing and goods manufacture

Founded:1924 as Gebrüder Dassler Schuhfabrik(registered in 1948)

Founder(s): Rudolf Dassler

Headquarters: Herzogenaurach, Germany

Area served: Worldwide

(2) THE STORY OF PUMA LOGO

*The company was formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler. Puma's logo created first in 1948.

Puma's first logo, 1948 - 1967

*The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma.

Puma's current logo was designed in 1967 by German caricaturist Lutz Backes.

1967 - 2000

The Puma logo has an image of a leaping Puma, an animal otherwise called a cougar, a panther or a mountain lion. Active both day and night, it is a powerful beast and an expert hunter that can jump to a maximum of 20 feet high in a single bounce.

THESE ARE THE PHOTOS OF COUGAR USED IN PUMA LOGO:

THESE ARE SOME DIFFERENTLY MODIFIED PUMA LOGOS:

(3) HISTORY OF PUMA

*Background

*Company split and creation of Puma

*Early years and rivalry with Adidas

*The Pelé pact and subsequent affairs

*Special editions of King football boots

*Present day

(4) SPONSORSHIP

USAIN BOLT WEARING PUMA SHOES

(5) BRANDS(1) PUMA

(2) Cobra Golf

(3) Tretorn

(6) TIMELINE

1920-2012