Public Relation by Rakesh

Bharti Jain 109

Pooja Takale 100

Rakesh Amin 125

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Two way operation

Useful Tool

Act as a Link

Press Relation

Public & Press Relation

Public & Press Relation

A Press Officers duty is to assist the press

Proper Reporting

Proper Distribution on Time

Press Officer

Press Office carries the following function

Issuing NewsInitiating Articles , Features & Reports

Answering Press InquiriesProviding comprehensive serviceMonitoring Press Radio & Television

Organisation of a press office

Proper Planning

Proper Timing

Proper Tool

Issuing news & Information

Clear Instruction

Nature of Fact

Providing News & Information Service

All anonymity on the part of the publicity journalist must go , and with it the real source from which his copy emanates.

The journalist must guarantee the bonafides of his clients.

Should not create ‘Stunts’ for publicity.Should deal in his publicity copy only with

fact & must not comment.Remuneration must be by professional fee.

Ethics of press publicity

A news conference or press conference is a media event in which newsmakers invites journalists to hear them speak and , most often , ask question

Press conference is a voluntary representation of information to the media

Press Conference

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To get publicity about Success and efforts

To get widespread media coverage

To get more people involved in the organisation

To show strength of the group

Reasons for holding Press Conference

Press Release means to make the news publicly

Also known as ‘Handout’ or ‘News release’

Press Release is most popular way of issuing news , information and articles to the press

Press Release

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Brief

Simple Language

Newsworthy

Factual truth

Suitable for Publication

Characteristics of a good press Release

Why Where

When What

Who

Answer to five W's

Material must be Complete

Material must be Concise

Material must be Clear

Material must be Intellectual Material must be Readable

Material should be Revised

Preparation of Material for Media

According to Dowling Leatherwood … “News is an accurate and timely report of

some event , situation , condition or opinion…..a report which will interest the particular person for whom it is intented”

Categories of News : Novelty , Tragedy , Personal Impact ,

Religion , Local News , Conflicts , Money , Sex & Crime

News

The gathering and writing of news is called ‘Reporting’

News Reporting is an Art and requires Creative & Innovative thinking.

News Reporting should provide detailed information to the Viewers & Readers and should be thought provoking.

News Reporting

News Reporting

An Article means a pieceof writing in a Newspaperor Magazine.

Articles

Features of good Articles : A leading article is a type of non-news articles.Article should be comprehensive & give background information.Author should have thorough grip on the subject.Feature writings should be exclusive to one newspaper.The information should be Factual

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Factory visit programme is likely to be based on following pattern :

A welcome by Senior Executive.A short introductory talk about firm.A short tour of the plant & explaining

manufacturing process which is newsworthy.At the end of the tour an opportunity should

be given to question executives & production experts. And correspondents should have the chance to talk informally to executives & develop individual themes.

Factory visit by press correspondents

Letters to the editor can be grouped into Three categories :

Letters that comment on a topic of private or public concern.

Continue an existing correspondence.

Complain about a previously published item in the paper.

Letters to Editor

The Press Information Bureau gives news & photographs of the activities of the government of India to the Indian press and foreign press correspondents stationed in India.

The Bureau act as a link between the government and the public through the press.

Services of Bureau are made available in maximum number of language including English & Hindi.

Bureau also provides press liaison services for official meetings & functions and international conferences.

Press Information Bureau

The Indian News and Features Alliance is the only news syndicate in India operating in a systematic & methodical way.

INFA is India’s most independent and objective communication agency, established in 1959 and was founded by Mr. Durga Das, Former Editor-in-Chief of the Hindustan Times and Veteran journalist.

INFA offers a daily fare of news and features and also has a Publication division.

Indian News & Feature Alliance.

Public Relation LettersThese letters are sent Periodically by

organisation to their customers or prospects.Public relation letters can broadly classified

as :- Letters of sympathy Letters of appreciation Letters of congratulation Letters offering favours or thanks for favour

recived And Seasonal Greetings.