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PS: I love you.
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comOn verdade para as plantas. Para os seres humanos e tambm para as startups.
Launched in July 1996.(feeling old?)
comOnComeando por um exemplo emblemtico.
PS: I love you. Get your free e-mail at HotmailReached 1 million users in 6 months.
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They got loved back.
comOnComeando por um exemplo emblemtico.Criar slides
Internet users in December 1997 70 million
User share in December 1997 17,14%Source: IDC, Internet World Stats.
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comOnComeando por um exemplo emblemtico.Criar slides
If Hotmail made it today...
In December 2014 527 million 7.3% of the worlds population
In 18 months.
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With a signature.
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SAY REMARKABLEONE MORE TIME!
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Love helps growth.
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comOnLove helps creativity, courage and a lot of other things.
Love helps all the time.
Having ideas.Starting a company.Selling our vision.
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comOn verdade para as plantas. Para os seres humanos e tambm para as startups.
Even before Growth Hacking became a buzzword.
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comOnNo vos vou melgar com branding apesar de acreditar nisso. Se quiserem podem vir dormir a sesta depois do almoo enquanto falo meia hora sobre o assunto.
The world sucks for startups.
comOnCompared to established companies
Limited resources.Little marketing experience.No brand equity.Extreme uncertainty.Fierce competition.
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Competitors looklikegiants.
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Self-centered.Style over substance.Expensive.Buy users.Slow.
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comOnSelf centered in a user centered market.
AirbnbUberNetflixExamplesHotelsTaxisBlockbusterVS
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Shared goals.
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comOn verdade para as plantas. Para os seres humanos e tambm para as startups.
We fight for the same love.
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To win, we need love to come our way.
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Because users love means traffic, engagement, purchases, loyalty, referrals.
comOnShared troubles.
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comOn verdade para as plantas. Para os seres humanos e tambm para as startups.
Success*
Read somethingHave an ideaMVPLaunchOvernight success*as they say it happens
comOnE de amor que vamos falar hoje.
ReadsomethingHavean ideaMVPLaunchNetworkWork like crazyFail a lotLife happensFail againOvernight success(to everyone not watching)Success*
*what really looks like
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AAARRR aka Pirate Metrics, By Dave McclureAcquisitionActivationRetentionRevenueReferral
comOnAAARRR aka Pirate Metrics
AAARRR aka Pirate Metrics, By Dave McclureAcquisitionActivationRetentionRevenueReferral
X-10x-10x-10xY
comOnAAARRR aka Pirate Metrics
AAARRR aka Pirate Metrics, By Dave McclurePick up linesFirst dateDatingMarriedKidsAcquisitionActivationRetentionRevenueReferral
comOnChinese population.
Everybody has to bevery creative to grow.
But startups are faster and leaner than established companies.
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comOnAnd we dont have the baggage that established companies have.
You never stop as a growth hacker. Facebook still has a growth team and they have a billion users.Blake Commagere, Founder, Mediaspike
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comOnWe could also call it Modern MarketingOr simply good marketing.
In the absence of big budgets, startups learned how to hack the system to build their companies.Micah Baldwin, Founder, GRAPHIC.LY
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comOnVery Dawinian.
Growth Hacking is more of a mindset than a toolkitAaron Ginn, Head of Growth, Stumbleupon
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comOnWe could also call it Modern MarketingOr simply good marketing.
Growth Hacking.
comOnA unique mix of art and science, engineering and marketing, data science and product management. And, sometimes, not giving a fuck.
But tips and tricks on their own fall short.
We need to make them our own.
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comOnWe could also call it Modern MarketingOr simply good marketing.
Growth hacking can become what its not supposed to be.
A box.
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The creativity engineKiller ideas.
comOnPhones out: This is the slide! Spirit of the age or spirit of the time.
Killer ideas get you to the next zero.
From 10,000 to 100,000 to 1,000,000.
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comOnMoreso than tips and tricks.
Cases.
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1. Nobody watches TV anymore.
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comOnMoreso than tips and tricks.
Cases.
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What we do well: Video and crazy ideas.
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Zeitgeist: Fail videos.
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The right time and context
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Results?
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comOnMore people watched Kimmel, got to a younger generation, hacked the internet at its own game.
2. Theres nothing new in sponsorship.
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comOnMoreso than tips and tricks.
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comOnMoreso than tips and tricks.
What we do well: Video, promo and activation and crazy ideas.
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Zeitgeist: Soccer. Its Portugal
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The right time and contextUntil Benfica was down by three.
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Results?
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comOn17m view in 72 hours and 300k shares. Pel + Klinsmann. Emirates wants to do it in the other 6 clubs it sponsors.
Make it your own.
Hack everything you can find.
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comOnEven tactics done by established businesses
Without love, there's no sustainable growth.
Having ideas.Starting a company.Selling our vision.
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PS: I love you.
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comOnDont repeat, understand.
PS: We love you.
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comOnWe are growth hackers in a lot of ways. And available to help. For free
PS: We love you.
Only black and purple capsules please.
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comOnWe are growth hackers in a lot of ways. And available to help. For free Unless youre uniplaces or farfetch.
Lets go get that next zero.
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comOnMoreso than tips and tricks.
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