PRSA Professional Development Workshop - Social Media Crisis Management

PRSA OrlandoProfessional Development WorkshopJeremy Hilton - VP of Media and Technology - @jeremyhilton

Mark Krupinski - Director of Social Media - @markkrupinski

May 20, 2010

The Power of One

Harry’sDream

Todd Blecher, Boeing’s Communications Director

We’re experts at airplanes but novices in social

media. We’re learning as we go.

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Acknowledge the Situation

Proper Explanation

Listen and Learn

Have a Plan