PROPOSAL FOR STRENGTHENING GOP-CONSERVATIVE MESSAGE IN 2010

A KEY GOP-CONSERVATIVE PROBLEM : MULTIPLE RIFTS & TOO MANY DIRECTIONS

WITHIN THE GOP

WITHIN THE CONSERVATIVE

& NON-LIBERAL

ELECTORATE AT LARGE

A KEY GOP PROBLEM : MULTIPLE RIFTSI THINK IT STEMS FROM ANGER & FRUSTRATION

WITH OBAMA’S BIG GOV’T POLICIES. AND IT’S UNDERSTANDABLE.

IT SHOULD OPEN A BIG OPPPORTUNITY FOR GOP.

BUT I’M CONCERNED THAT IT IS ALSO LEADING TO

DIVISION WITHIN THE GOP - - e.g., SOME OF THE RECENT

“WE NEED A 3rd PARTY” EMAILS & BLOGS.

ONE KEY GOP PROBLEM : MULTIPLE RIFTSWITHIN THE

GOPWITHIN

ELECTORATE AT LARGE

• Mod Conserv vs Hard Core Conserv• Legislated social values vs private social values• Libertarian Isolationist Foreign Policy vs Pro-Active Defense Posture

• Many young people perceive GOP as “out-of-touch” dinosaurs• Ethnic minorities see GOP as lacking humanity• Many see GOP “in bed” with greedy capitalists

SOME ALREADY SHARE MANY COMMON BELIEFS - - BUT

FRICTION OVER “PURITY” BENEFITS ONLY MR. OBAMA

THESE ARE THE UNBELIEVERS:EFFECTIVE RECONCILIATION WITHIN THE GOP

MANY SHARE CONSERVATIVE GOALS, BUT WE MUST CONVINCE THEM AND WELCOME THEM INTO

THE TENT.

THESE ARE THE UNBELIEVERS:EFFECTIVE OUTREACH TO OPPONENTS /

INDEPENDENTS

STRATEGY POSITIONS IN CONFLICT

CITIZENS RUNNING IN DIFFERENT DIRECTIONS

OTHER GOP PROBLEMS

SO WHAT ’S THE SOLUTION ?RE-VITALIZE THE

GOP-CONSERVATIVE MAJORITIES IN VARIOUS ELECTED OFFICES

1. HAMMER OUT A ‘CORE-PRINCIPLES’ MESSAGE THAT APPEALS TO THE BROAD CONSERVATIVE

ELECTORATE THAT POLLS SAY EXISTS.

2. LOCATE & TRAIN HIGH QUALITY CANDIDATES.3. BROADCAST AN HONEST , EDUCATIONAL

MESSAGE THAT RESONATES WITH THIS LARGE PUBLIC SEGMENT

• FOUNDATIONAL PRINCIPLES• CREDO• PLATFORM

CURRENT ISSUES

THE MESSAGE:• ISSUES & SOLUTIONS • COHERENT, STEADY, PERSISTENT• ROOTED IN CORE PRINCIPLES• OPTIMISTIC ON AMERICA & ITS IDEALS

•I’M NOT SAYING EVERY AD MUST BE SENT OUT WITH A CONSTITUTIONAL TREATISE ATTACHED•BUT EVERY MESSAGE SHOULD REFLECT SOME PRIOR THOUGHT THAT TEACHES AND ALIGNS ISSUES WITH OUR CORE VALUES

KEY INITIAL POINT

• THIS IS NOT A FINAL WORK• I SIMPLY WANT TO PRESENT SOME THOUGHTS FOR DISCUSSION. • THESE ARE BEST TREATED AS: • CONCEPTUAL• A VISION• A START OF AN AMBITIOUS PROJECT

• VARIOUS ADDED THOUGHTS WILL BE SOLICITED SUBSEQUENTLY

KEY STAGES IN BUILDING THE COALITION

DEFERRING A FUNDAMENTAL KERNAL OF THE PLAN

REALITY

MAN’S REASONING, KNOWLEDGE & ETHICS / EACH MAN’S UNIQUE

SOVEREIGNTY

PROTECTED RIGHTS / FREEDOM / DELEGATION OF LIMITED

GOVERNANCE / CITIZEN DUTIES

RULE OF LAW / FREE ENTERPRISE

/ PERSONAL INITIATIVE

CAPITALISMCONSTITUTION

ETHICS / RELIGION

A LOGICAL

CONSTRUCT OF A JUSTSOCIETY

THE DEEPER PHILOSOPHY

PLAN

FROM TIME IMMEMORIAL - GOAL: A JUST SOCIETY

REALITY

MAN’S REASONING, KNOWLEDGE & ETHICS / EACH MAN’S UNIQUE

SOVEREIGNTY

PROTECTED RIGHTS / FREEDOM / DELEGATION OF LIMITED

GOVERNANCE / CITIZEN DUTIES

RULE OF LAW / FREE ENTERPRISE

/ PERSONAL INITIATIVE

CAPITALISMCONSTITUTION

ETHICS / RELIGION

A LOGICAL

CONSTRUCT OF A JUSTSOCIETY

APPLYING THE PROCESS

DRAFT GOP-REPUBLICAN CREDO

DRAFT GOP-REPUBLICAN CREDO

DRAFT GOP-CONSERVATIVE CREDO

SOME KEY FEDERAL ISSUES

SOME KEY STATE-REGIONAL ISSUES

KEY STAGES IN BUILDING THE COALITION

THE END