Programme development and podcasting - Chris Bannon, VP, WNYC, New York, USA
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Programme development in the age of podcasting
Chris Bannon, VP, WNYC, New York, USA
#rde14
1# PUBLIC RADIO STATIONIN THE USA
#
(WNYC FM, Weekly Cume, Fall 2013)
2
LARGESTAUDIENCE IN AMERICA
PUBLIC RADIO STATIONIN THE USA
(WQXR FM, Weekly Cume, Fall 2013)
IN DIGITAL AUDIO
#1PODCASTSiTUNES
(Radiolab & Freakonomics Podcasts, 2010-2013)
#1CLASSICALMUSIC STREAM IN THE USA
(WQXR Monthly Stream Sessions, U.S. Classical Music Station Survey, 2013)
LEADER
MONTHLY DIGITAL IMPRESSIONS27,500,000
BRANDS
375+ HRS of Programming/Week
NEWS/CULTURE
POWERHOUSE POTENTIALInternal
talent and ideas
Co-production partnership
s
“Acquired” podcasts
Class of FY14 Checkpoint Checkpoint
OUR APPROACH: build a portfolio of new shows with
What is a POWERHOUSE BRAND?
Meets our mission & is New York-centric (intellectually & emotionally)
Reaches young & diverse audiences (30-40)
Engages to create powerful loyalty (= sustainable financially)
Offers multiple platform experiences (live events & digital)
Can be distributed directly to the audience
Supports women’s voices and diversity
1
2
3
4
5
6
Initial screen
First checkpoint
Red light decisionAnnual review
12
3
4
4
Powerhouse
Mid-tier
Discontinue
12-18 months 3-4 years
DISCIPLINE & FLEXIBILITY
Structured process provides both
Freakonomics.comRadio Guest
Book Series
PodcastPodcast
Radio Series
NYTimes Column
CASE STUDY:
DIGITAL FIRST
DISTRIBUTION ANDCONTENT PARTNERSHIPS
EVERY SHOWIS GLOBAL
SUCCESS STRATEGIES
THE
MEMBERSHIPUNDERWRITING
ECONOMIC MODEL
THE FUTUREPOWERHOUSE BRAND POTENTIALMISSION COMPATIBILITYHIGH PERSONALITY VEHICLESROOM FOR US TO ADD VALUECONTENT HAS POTENTIAL FORDEEP AUDIENCE ENGAGEMENTCONTENT GENERATES HIGH LOYALTY
Youthful 90-year-oldmedia operation seeks…
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