Prof Comm Presentation Jp&L,Inc

Jonathan Mode, Phil Piedt, Jessica Siena, Lisa Yonge

Provides a family-friendly Internet services, including Web hosting, email accounts, and domain names

The company currently has approximately 5000 subscribers nationwide

Distance Communication and Location Proper integration

Cultural Diversity A variety in race, ethnicity, language, tradition,

culture, morality and religion

Ethnocentricity “The belief that one’s own ethnic group or culture

is superior to that of the others.” Outsourcing

Sending American jobs overseas ethical? Unethical not to find the most cost effective

route?

Challenges developed when Family Friendly Net Communications decided to attain the firm from the Philippines

Install the latest communication technology into company Videoconferencing, teleconferencing,

web/email on cell phones Cultural diversity training orientation

Cultural Literacy: “a detailed knowledge about a culture that enables a person to function effectively within it.”

Ethnocentricity: “the belief that one’s own ethnic group or culture is superior to that of others.” Ex. View of Americans holding themselves and

cultural above other nations and cultures Lack of communication

Convenience in time/energy Must establish mutual meeting times

Ex. FL - Thursday 7:00pm / Philippines - Friday 9:00am

Statistics prove that companies that have a diverse level of leadership increase the chances of attaining the very best talent

Culturally diverse people bring various perspectives, life experiences and thought processes to the table

Videoconferencing for a single user ranges from $600-$3000 for the software and $100 per webcam

For a group or boardroom, the appliance ranges from $6000-$14,000

The employees will also have to be trained by an IT expert

We need to gain market share Increase sales and customer base Organize and execute a mass advertising

campaign that focuses on specified regions

There is nothing morally or legally wrong with our proposal

It is a situation all companies run into at some point in time.

Our plan is simple, effective, and cost efficient

The challenge occurred when the board of directors established a goal to increase sales volume by 25%

Company wants to target young families with children as potential consumers

External Solution: Family Friendly Net Communications must implement a mass advertising campaign that targets families with children.

• Family Friendly Communications must ATTRACT CUSTOMERS:

– Television commercials – Telemarketer calls– Print ads– Mailer ads– Offer specials/sign on incentives– Promise no hidden fees

Increase Market Share gains Market Share: The

percentage of product or service a company sells in comparison to its competitors

Local television commercials can be less than $100 per commercial $5 per 1000 viewers

Production of the commercial is inexpensive Several hundred to several thousand

Local newspapers: $1000 per ad

A Nation Online: Entering the Broadband Age. (2004, Sept). U.S. Bureau of the Census,

Retrieved April 18, 2009, from http://www.ntia.doc.gov/reports/anol/NationOnlineBroadband04.htm Adler, R., & Elmhorst, J. (2008). Communicating at Work. New York: McGraw-Hill

Companies, Inc. Glossary of Financial Terms. (2009). Retrieved April 18, 2009, from Galileo Asset

Management SA Web site: http://www.galileoam.com/page.php?id=10 Harris, W., Drakes, S., Lott, A., & Barrett, L. (2008). The 40 Best Companies for

Diversity. Black Enterprise, Retrieved April 16, 2009, from

http://findarticles.com/p/articles /mi_m1365/is_12_38/ai_n27894909/pg_5/?tag=content;col1. Internet Service Providers, Web Search Portals, and Data Processing Services. (2008,

Mar 4). Retrieved April 18, 2009, from Bureau of Labor Statistics Web site: http://www.bls.gov/oco/cg/cgs055.htm Perey, C. (2001, Oct., 29). ABCs of Videoconferencing. Network World, Retrieved

April 16, 2009, from http://www.networkworld.com/research/2001/1029feat2.html Time Difference between United States and Philippines. (2009).Retrieved April 18,

2009, from Convert Units Web site:

http://www.convertunits.com/time/from/United+States/to/ Philippines Wild, J., Wild, K., & Han, J. (2008). International Business: The Challenges of

Globalization. Upper Saddle River: NJ: Pearson Prentice Hall.