Transcript
Ananth Sozhan
COMPANIES
11+ Years of experience
CERTIFIED
3+Years of experience in Product Management
MSC (Information Tech.)MBA (Project Management)
Problem Statement
“Office modern technology allows most professionals to work
remotely. But the companies are concerned that the remote
worker is actually goofing off sitting around in their pajamas”
The challenge is to enable remote workers to communicate that
they are actually working, and for company to get a report of
the same. The entire system should be automated as far as
possible.”
Remote working - Are you really working?
General Advantages of Telecommuting
Work Life Balance Reduction in
Infrastructure CostReduction in
Traffic & Air PollutionEmployee
Empowered
Diversity and
Inclusion
Source: Market study
Financial Advantages of Telecommuting
30%Increase in
Productivity
Source: Langhoff 1996:20
Oil saving
equate to over
37% of
our Persian
Gulf imports
A typical
business
would save
$11,000 per person
per year
The
telecommuters
would save
between
$2,000 and
$7,000 a
year
““It is important to be available for work -not necessarily at an office work station, you can be available online.” - SubhroBhaduri, executive vice-president, HR, Kotak Mahindra Bank.
Indian Companies are Promoting Telecommuting? (1)
“"We are seeing this evolution and following it. We have a concierge service, a home service as also a personal service. As corporations become virtual, we may also provide services to people at their homes rather than their offices,“ Rohini Anand, senior vice-president and global chief diversity officer at Sodexo
“"What we call a virtual office, where most of these (work) roles are individual contributor roles, does not have a physical supervision team. Neither does it require a day-to-day monitoring on an employee's KPIs (key performance indicators).“ – Sunil Goel, director, GlobalHunt
“adopted a policy letting employees work from home with their manager's approval and a commitment to come to office for a minimum of two days a week. -PiyushMathur, president, India region, Nielsen
“Five to ten years later, we don't know whether offices will be offices or not. There may come a time when people may operate 50-90% of the time from home. - Anil Mathur, COO, Godrej Interio
Source: timesofIndia
Source: www.shrm.org/
IBM, Dell, Microsoft, HCL, Accenture, Yahoo, Google, SAP, SISCO, InfoSys, Wipro, Intel, HP,
NetApp, Texas Instruments
Research shows that telework can be a very effective way to improve employee
retention, improve productivity and cut overhead costs (real estate, office
equipment, utilities etc)
Indian Companies Promote Telecommuting? (2)
Companies start measuring performance based on performance, rather than the
number of hours someone puts in at the office.
56% of people spend 30 minutes each day researching office betting pools
4% of men spend 1-2 hours per day Gambling at work
Why Track or Monitor Telecommuting Employees?
20% of men admit to viewing pornography at work49%
Source : http://money.usnews.com/
77% of people check their Facebook account on their work computers77%
49% of people who shop online while at work during the holiday season49%
77% of brides admit to using work hours to plan their wedding77%
56%
4%
IT sector is broadly classified into four segments: IT Services, BPM, Software and HW
Targeted Market Segment
The targeted market segments are IT Services , Software Products and Hardwarecompanies which generally has an policy to promote telecommuting.
IT Services • Project-oriented• Outsourcing• Support and training
Software - Products and Engineering, R&D • System software• Enterprise applications• Vertical applications• Embedded systems
Hardware• Personal computers• Network equipment• Storage and security• Servers• Printers
Primary Market Study (1)
Three groups of employees are been identified to perform primary market study to
understand the real pain of offering telecommuting.
1. Low or Entry level – Who has less than 6 years of experience
2. Middle level Manager – Who Managing a team
3. Senior Managers and HRs – Who has Middle level managers to report
Primary Market Study (1)
Does tracking or monitoring employee activities on work hours would hurt you?
15 Low or Entry level employees participated on a poll
Does it make sense to track non office activities (social media, ideal time)?
Primary Market Study (2)
30 middle level managers were participated on a survey
Research says, WFH increases the productivity to 30%, do you agree?
WFH enables company to be better at diversity and inclusion?
WFH enables employees to balance work and family needs, do you agree?
WFH would lead to "Lack of competitive spirit" in the employees?
WFH will lead to breach of Information security?
As a Manager, having a tool to help you monitor and capture your reporting employee productive time spent on office activities would be helpful?
Does your company have a way to measure employee “productive time” when they WFH?
WFH gets distracted by social media and other means which compromise employee productivity?
Measuring or monitoring employee time spent on office activities would help to
Primary Market Study (3)
30 middle level managers were participated on a survey
Primary Market Study (4)
10 senior level managers were interviewed
Some common concerns and expectations of Senior Managers
“No one has time to monitor how employees are sitting or working at home, we need an automated system to discover and send a report”““We need a system to monitor not only for employees who works from home, even who works inside office premises.”““Employees should know that their employer is tracking their PC activities; positivefear would helps to increase their discipline, efficiency and productivity”.““Tracking activities is not to penalize, it just to improve their discipline and efficiency”““Detailed reports are required only for the suspicious employees”
“ “Employees can access social media websites inside office premises but there must be limit for everything”““ Internet lead to breach of Information security”
“
Neteye
“Neteye” is an secure cloud base remote tracking platform which helps employers to identify
their loyal and productive employees by measuring their computer activities.
Major Features:
Automated system
Profile based monitoring (What & When to track)
Intelligence to tracking time spent of social media, idle and office activities
Keywords tracking
Controls & tracks file uploads
Self status report
Detailed reports for senior management
Scalable data storage
API
Training recommendations
“The success of any company relies on employee performance and productivity”
Solution:
Value Proposition (1)
Value Propositions
Gains Creator
Pain Relievers
Products &Services
A cloud based remotetracking system whichhelps employers to
identify their efficient and productive employee during work hours.
• Effort Saved: Automated solution which reduces employer effort of continuous tracking
•Helps employer to provide more WFH option whichReduces the infrastructure cost
Customer Segment(managers)
Gains
Pains
Customer Jobs
No time to track productivity & efficiency of an employee
Less time and less effort totrack employee efficiency.
Micro monitoring may hurt employees
Lots of effort is required to identifyinefficient and non productive employee
Empowers employee Easy way to measure employees time spent on non office activities
Diversity by providing WFH
Allocating necessary workload
• Identify loyal, efficient and productive employees
•Improving competency
Security breach
Tracking time spent of social media
•Empowers employee by providing self status
•Automatic mail report on poor perform ring employees
•Detailed report to see how employees are spending time on social medias on working hours
•Restricts & tracks file sharing.
• Simple and easy to use interface
• Helps to control sensitive data leaks
• Helps to identify efficient and productive employees
•Recommends trainings for nonperforming employees
•Deep tracking ONLY for non efficient employees
Value Proposition (2)
Neteye
Managers and HRs
identify their loyal and productive employees
Tracking their activities
Enable them with feedback and trainings
Business Model
•Automated tracking system which helps to improve employee efficiency and productivity•Automatic report to measure productive •Easy to identify underperformer or non productive employees
• Support team• News letters•Social community
•Global sales and support team• Website• Social media• Blog
•Project Managers
•License cost based on no. of users• Product R&D Cost• Data center operations• Marketing and Sales• Partners fees• General and administration cost
• Datacenters• Developers• Marketing
• R&D – Platform development• Marketing • Technical support• Payment and SMS gateway integration
• Data center partner• SMS provider• Payment gateway Problem: How
effective my employees are working on working hours
Personas
Boss Bhaskaran Pink Parimala Joyful Suresh
“The success of any company relies on employee performance and productivity”
Title: Senior resource\ delivery Manager
Personal Information:• 45 years old• Married• Father of 2 children• Engineering & MBA
Key Challenges:• Workload/ resource allocation• Identifying key performers• Information security
“Fashion fades, only style remains the same”
Title: HR executive
Personal Information:• 35 years old• Married• MBA
Key Challenges:• Employee retention • Company reputations on social media• Diversity
“I love social media and I want be connected with my friends”
Title: Software engineer
Personal Information:•25 to 30 years old• Single• Undergraduate
Key Attributes:• Love social media• Likes onsite travels• Wants to do something new• Key participant in all company programs• Play guitar
Desktop Client : • Intelligence to distinguish productive and non-productive activities. •Managers: A small popup window to show the current live working status of his team members (active, ideal and extended ideal)• Employees: A small popup window to show the efficiency\productivity on a particular day, which means, time spent on social media, office activates and ideal• Frequently, Able to push data to the cloud
Cloud Portal: Able to store data pushed by the clients
Minimum Viable ProductMinimum Viable Product - Productathon
V1.0
Desktop Client : Able track and store user activities (Ideal and active time, Time spend on social media and office related activities)
Cloud Portal: Able to store data pushed by clients
Dashboard & Reports: HR – Complete or group of employees Managers – Teams or individuals Employees - Self status
Licensees: Different types of licensesAble to buy and pay online
Desktop Client: Should be able capture and store the live posture of a employee with the help of webcam.• Intelligence to change the tracking profile based on previously tracked records
Cloud Portal: Able to create different tracking profiles. •Able to store images. • Able to generate different kinds of reports to measure a employee efficiency.• Able to recommend trainings as per the inputs given by HR
API: Interface to integrate reports with other tools.
Roadmap
Desktop Client: Tracks and controls file uploads
Cloud Portal: Automatic mail or SMS to the managers if any specific keyword match or extended ideal state.• Deep tracking based on profile setting
V2.0 V3.0
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