Product Stories Wacarra Yeomans, Director of Creative Services December 8, 2015 1.

Product Stories

Wacarra Yeomans, Director of Creative ServicesApril 21, 2023

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AgendaWhat we heardDynamic contentCompelling product stories

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What we heard— Currently sending 4 creative versions of every campaign for

segmentation— Looking for guidance on imagery to enable dynamic content— Can only offer products at full-price, need a way to show the

value from the inbox

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AgendaWhat we heardDynamic contentCompelling product stories

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REI: Brooks FPIDynamic Content

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—Same primary message to entire list

—Women’s version featuring sports bras

—Default received Fitness Watches

—Both received Outlet banner

REI: NewsletterDynamic Content

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—Majority of content the same across segments

—Preferred store address – dynamic personalization module

—Outdoor school class - dynamic personalization module

—New store hiring – dynamic banner (in file 2)

Animoto WelcomeDynamic Content

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AgendaWhat we heardDynamic contentCompelling product stories

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REI: FlashbackCompelling Product Stories

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—Marketing drivenproduct story

—Animation to sell features

Burton: Sidescroll CampaignCompelling Product Stories

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Thanks!Wacarra YeomansDirector, Creative Serviceswyeomans@responsys.com

Tonja StottCreative Director, SFtstott@responsys.com

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