Transcript
Mario’sThe Luxury to Die For
• Started as a shirt shop in 1937
• In 1960, opened Mario’s in Lloyd Center, Portland
• In 1975, shifted to a more European taste
• Currently has 3 stores:
Existing Company: Mario’s
Portland, OR Seattle, WA Tigard, OR
Our Private Label: Mario’so Women
• Handbags
• Wallets
o Men
• Bags
• Wallets
o Travel Accessories
Company Description
Our ConsumersDemographics
• Gender: Men and Women
• Age: 20 – 55 years old
• Income: $72, 000 and above
• Education: College and above
• Social class: Upper-middle class
Psychographics
Innovators
Innovators are very active consumers, and their purchases
reflect cultivated tastes for upscale, niche products and
services.
Thinkers
Thinkers are conservative, practical consumers; they look
for durability, functionality, and value in the products that
they buy.
Achievers
Achievers favor prestige products and services that
demonstrate success to their peers.
Private Labels for Women and Men’s handbags and accessories line:
• Start with basic colours/silhouettes with additional products in line that incorporates seasonal colours
• Textiles/materials would include premium materials to maintain standard i.e. leather, exotic leather, gold hardware
• Trademark/signature details (not ostentatious) will be added for brand/status identity
Short Term Forecast
Development of products to keep up with advancing market
• Research on customers’ preferences, lifestyles, and what influence them
- Marketing Strategies- Long Term Focus on Inventories
• Invest in technology for textile advancement and innovative usability
•Aim to be a one-stop store young professionals; couples
Long Term forecast
• Women• Accessories • Designer Clothing • Handbags• Lingerie
• Men• Accessories• Bags & Leather Goods• Clothing• Personal Furnishings • Shoes • Ties • Watches, Cufflinks & Jewelry
• American chain of luxury department stores headquartered in New York City.
• Company began in 1923, when Barney Pressman opened his first store in Manhattan.
Competitor
Barneys New York
Concept Board
Color Board
• Darker, rich, color hues
• Combination of bold color and textures
• Luxury material and quality
• Sumptuous textures
• 3D effects or other innovative finishing transcend the classical looks in an exciting modern way
Fall 2011/Winter 2012 Trends
Logo & SloganName of Private Label: Mario’s
Design of Logo: Gold serif font
Slogan of Brand: The Luxury to Die For
“We say, buy less, buy things that you love and wear them to death”
“You gotta love it! Everything you buy should be because you feel like [you] can’t live
without it!”
- Mario Bisio
Mario’sThe Luxury to Die For
Collections
Collections
Collections
Costing Specification
Brand Recognition
Brand Recognition
• Seattle Magazine• Catalog (by mail) – regular
customers• Twitter, Pinterest &Facebook
Promotional Methods
Environmental Responsibility
Free-range Animals
By-product of Meat Industry Chemical-free Tanning
Recyclable Packaging
Social Responsibility
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