Product Design and Development Introduction
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INTRODUCTION
Masni-Azian, A. 2012
Main reference : Karl T. Ulrich & Steven D. Eppinger, Product Design and Development,
McGraw Hill, 5th Edition, 2012.
Teaching Module, BMFR 2113
Chop ‘n Pour, Junjie Piao (2012)
Muggie , Kyu Seop Lee (2012)
Fold and Go Urban Bike, Leandro Albino Oliveira (2012)
Window Garden, Jianxing Cai, Chao Chen, Qi Wang, & Jiang Wu (2012)
Masni-Azian, A. 2012
Not to worry. We still have both intact in our head.
CHAPTER OVERVIEW
Masni-Azian, A. 2012
About Product
Development
1 2 3
WHO is involved?
How long? (DURATION)
How much? (COST)
Product Development
Process
PRODUCT DEVELOPMENT?
PRODUCT + DEVELOPMENT
Masni-Azian, A. 2012
Something sold by an enterprise to its
customer
Set of activities beginning with market opportunity and end with production, sale, and delivery.
SUCCESSFUL PRODUCT DEV.
Masni-Azian, A. 2012
Successful : • can be produced, can be sold profitably
PRODUCT QUALITY
PRODUCT COST
DEVELOPMENT TIME
DEVELOPMENT COST
DEVELOPMENT CAPABILITY
WHO?
So, who is responsible for design and product development process?
Masni-Azian, A. 2012
MARKETING DESIGN MANUFACTURING • Mediate interaction between
firm and customers. • Identify product opportunities
and market needs. • Oversee launch and product
promotion.
• Define physical form of product to best meet customer needs.
• Engineering design. • Industrial design.
• Designing, operating and coordinate the production system.
• Also includes purchasing, distribution and installation
WHO?
Introducing…. The project team structure.
Masni-Azian, A. 2012
HOW LONG? HOW MUCH?
DURATION • Less than 1 year : very few • 3 – 5 years : commonly found • 10 years? It’s possible. • Guess how long it takes for the development of a new
car model? COST Depends on : • Number of people in the project • Duration of project • R&D activity • Tooling investment • Production cost
Masni-Azian, A. 2012
PRODUCT DEV. PROCESS
Masni-Azian, A. 2012
Planning Will be covered in more detail in subsequent weeks. Good day, and think about your project. May the best team wins!
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