Preview of presentation for Baltimore Parlay, Sept 20, 2011

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One Mobile App per Older American Building AARP’s Distributed Digital Presence

By Mike Lee Baltimore Parlay, September 20, 2011

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PresentationPreview

PresentationPreview

AARP Building

The Ship To Steer…

3Push Content Out

Influential Blogs

Central source ofAARP content, tools and services

AARP.org

Facebook, Twitter and on other social networksCollaborator /

Partner Web Sites

Mobile Devices and

Platforms

AARP.org Distributed Presence

AARP.org Distributed Presence

Content shouldn’t cascade

Print

TV+Radio

Web

Mobile

API

XML

Duct tape & spit

Source

Source

Source

Channel Integration Is Messy

AARP Building

Parts Of A iOS Flagship App5

APIs:

•Latest videos from Brightcove CMS

•Twitter

•Facebook

•Bit.ly

Onboard the app:

•Site channels in topic button

•Save clippings

•Dial call center

•Flurry tracking code

Web site components:

•Feed of latest WCMS articles (JSON)

•Popular articles

•Member login and card

Text

6 Arriving At A Content Strategy

m.AARP.org Wireframes

AARP Mobile Site On Feature Phones7

Catching Up On Documentation8

mHealth Gap

Age

High

Why Mobile At AARP?The mHealth Gap for Older Americans

Low

Those who need mobile technology the most use it the least.

• 4/5 of 50+ suffer at least one chronic illness

• Half of 65-74 have 2-4 chronic conditions

mHealthGap

Incidence of Chronic Illness

Use of Mobile

Devices

Engagement Isolation

9

Vision

Twitter: @curiouslee