Transcript
ABOUT MURPHYEPSON
• Full-service advertising, public relations
• In business since 1989
• Top ten public relations firm
• Top 25 advertising firm
OUR CLIENTS
• Large and small businesses
• Professional and nonprofit organizations
• Public and private sector
ABOUT YOU
Introductions• Name• What you do• Ever used social media to market your business?
VIDEO
Social Media In Plain English
SMALL BUSINESS AND SOCIAL MEDIA
Why should you care about social media as a marketing tool?
• Search engines recognize social interactions.• To show your customers and clients you care. • Because if you don’t, your competitors will.
SEO BENEFITS
• 73% of all web users find what they’re looking for via a search engine.
• 90% of all users don’t look past the first 30 results.
• How findable is your company?
SEO BENEFITS
• What qualities do you look for in a real estate agent?• Specialize in the area• Honest• Fair• Common sense• Good listener
• Use descriptive words in your Website or Facebook page to set you apart from the competition.
SEO BENEFITS
Find keywords to set your business apart
from competitors:1. Write down the descriptor words for your business.
2. Find search engine keywords for your business using the Google Keyword Tool – http://www.google.com/sktool
3. Incorporate those words into your online copy.• Website• Review boards• Facebook• Twitter
MARKETING BENEFITS
Activity• Write down the names of your top 10 customers.• What do you want to tell them? • How will you get the word out?
MARKETING BENEFITS
• Tools like Twitter and Facebook spread your one message to many people.
• Organically develop a consistency of message.• Speeds up your marketing efforts.
MARKETING BENEFITS
Question
How can I use Facebook to market
my business?
MARKETING BENEFITS
Facebook: Best Practices• People have accounts, businesses have pages• Choose a name for your page and don’t change it• Select the best URL for your page• Use the “About” text box to place keyword-dense
copy near the top of your Page
MARKETING BENEFITS
Facebook: Best Practices• Post direct links to your website (or other
relevant sites) in your Page’s stream• Add photos with captions, events with
descriptions, and a discussion forum• Make your fans feel special• Market your Facebook page using traditional
media
GIVE YOURSELF AN EDGE
• Misconception: social media is only for big brands
• Make yourself more accessible to customers
• Increase referrals, generate leads
GIVE YOURSELF AN EDGE
• Utilize LinkedIN for to increase referrals and new business leads– Introductions– Quick lookup– Recommendations– Q & A
GIVE YOURSELF AN EDGE
• Reviews are excellent for customer testimonials
• Boost SEO
• Interact with customers
WRAP UP
Using social media tools to market your business will:– Boost your rankings on search engines, making your business
more findable.– Show your customers that you care about doing business with
them.– Give you a leg up on the competition.
QUESTIONS?
Thank you!
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