Presenting Your Hack - Channeling your Inner Peggy Olson

PRESENTING YOUR HACK

CHANNELING YOUR INNER PEGGY OLSON

“In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.”

- David Ogilvy

THE IMPORTANCE OF SELLING

EVERYTHINGSELLING = WINNING

?

WHAT WOULD PEGGY DO?

“Slogan’s nothing when you have a good idea.” - Peggy

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PLAN

PRACTICE LOTS

STOP EARLY DON’T BREAK

STUFF

BUILD ONLY WHAT’S

NEEDED

5

PRESENT AND SELL LAY THE

GROUNDWORK

YOUR HACKATHON PLAN

PLAN

WHO ARE THE JUDGES?

You’ve only got 15 hours. Use them wisely!

KNOW YOUR AUDIENCE

ENVISION THE IDEAL DEMO

WORK BACKWARDS FROM THERE

You aren’t going to build a full 1.0 version of your app

in the time allotted.

What do you need to SELL us on it? That’s where you should focus your energy.

BUILD

MINIMUM VIABLE PRODUCT

THINK MVP

Photo by Pratul Kalia

The worst thing is to break your project right before you demo it. Stop at least an hour before the deadline and make sure it’s in a demo-able state.

STOP EARLY

DON’T BREAK STUFF

AT LEAST 1 HOUR

Photo by Lynn Kelley Author

PRACTICE LOTS

Don’t forget your planning! Keep audience in mind.

Photos by umjanedoan, Earls37a, Michael Dunn, Sybren Stüvel, Alexey Kljatov, and Marsh Gardiner.

INFORM WOW

PRESENT

Don’t forget to leave time for questions!

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34

PLAN

PRACTICE LOTS

STOP EARLY DON’T BREAK

STUFF

BUILD ONLY WHAT’S

NEEDED

5

PRESENT AND SELL LAY THE

GROUNDWORK

YOUR HACKATHON PLAN

MY HACKATHON TEAM

Team Sarcastic Pig, People’s Choice Winners, August 2013

THANK YOUFOR YOUR ATTENTION.

HTTP://WWW.WEB-GODDESS.ORG/

KRIS HOWARD