PRESENTED BY: Circuit Media Coverage Results 2014.

PRESENTED BY:

Circuit Media Coverage Results 2014

MAJOR EVENTS, OPENINGS & GROUNDBREAKINGS

• National Trails Month (June)• Pennsylvania Environmental Council sponsored bike rides and walks on

various trails to promote awareness of the Circuit

• Spring Garden Street Pop-up Greenway (September)• Pop-up event demonstrating what benefits the greenway would bring to the

neighborhood

• Schuylkill Banks Boardwalk (October)• Three day opening celebration for the iconic Boardwalk which extends the

popular Schuylkill River Trail

• Baxter Trail Groundbreaking (October)• Trail which will provide an important, off-road link between Pennypack Park

on the Delaware River and Pleasant Hill Park

• Manayunk Bridge Groundbreaking (October)• Restoration project which will connect the Cynwyd Heritage Trail in Lower

Merion with the Schuylkill River Trail and Main Street Manayunk

MAJOR MESSAGES

• As the trail network grows, small businesses are benefitting

• Key assets in the Circuit are being completed

• Collaboration leads to progress in trail development

• Philadelphia is one of the most accessible cities for cyclists

• The Circuit will make Philadelphia a world-class city for trail access

• Funding is key for further trail development

MEDIA OUTLETS

• Since June 47 different outlets covered stories

• More than 16 TV segments

• An impressive 8 Inquirer stories

• All 4 Major Philly news channels covered events

MEDIA IMPRESSIONS

• Number of Viewers/Readers Reached:

• 89,776,236• **Huffington Post Viewership: 54,657,952**

• Estimated Advertising Value:

• $349,257.10• **Does not include Huffington Post advertising value**

*All readership, unique viewers and advertising equivalency numbers are estimates based on the best available data

“With so many cyclists, it’s no wonder we have so many trails. 275 miles of

trails already built throughout southeastern PA and south Jersey. . . On it, you’ll find restaurants that cater

to the cycling crowd.” ~NBC10

“It’s been a slow roll. But as the region’s trail system known as the Circuit, which includes SRT, gains critical mass, small businesses

in particular are realizing its revenue-generating potential. . .” ~Philadelphia Inquirer

Total Viewership: 2,377,354

“Connect the Circuit, the ambitious plan to complete a 720-mile web of bike trail throughout

the Philadelphia region, is two years under way…” ~Newsworks

Total Viewership: 228,000

"

It transformed it into a great place that everybody wants to be at," said Starr, who is also involved

with the Circuit, a network of 300 miles of trails in Pennsylvania and New Jersey. "It's opened a

whole new playground for Philadelphians.“

AP story picked up by: Huffington Post, Newsday, Philadelphia Tribune, The Times Herald, Delaware County Daily Times, Chicago Daily Herald, UT San Diego, FOX29 Online and others.

News stations: NBC10, PHL17, 6ABC, FOX29, CBS3, KYW

“We are better together building bridges than erecting walls.”

~Councilman Jones

“…The project ‘is a hallmark segment of the regional network of multi-use trails called the Circuit, which currently includes 300 miles of completed trails and 50 miles in

progress throughout Pennsylvania and southern New Jersey.” ~Newsworks

MAJOR MESSAGES

• As the trail network grows, small businesses are benefitting

• Key assets in the Circuit are being completed

• Collaboration leads to progress in trail development

• Philadelphia is one of the most accessible cities for cyclists

• The Circuit will make Philadelphia a world-class city for trail access

• Funding is key for further trail development

MEDIA OUTLETS

• Since June 47 different outlets covered stories

• More than 16 TV segments

• An impressive 8 Inquirer stories

• All 4 Major Philly news channels covered events