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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
1
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BEFORE STARTING
18th July 2018 ICTFOOTPRINT.eu Webinar Decreasing ICT energy consumption – the power of data centres and people’s will
European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
Webinar: Decreasing ICT energy consumption – the power of data centres and people’s will
In parternship with: Wednesday, 18th July 2018
European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
Rita Meneses - Moderator
Marketing Analyst & Researcher, Project Manager
Trust-IT Services
Maikel Bouricius
Marketing Manager
Asperitas
Daniel Frohnmaier
Project Manager
START2ACT & Geonardo
Environmental Technologies
Speakers
318th July 2018 ICTFOOTPRINT.eu Webinar Decreasing ICT energy consumption – the power of data centres and people’s will
European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
The ICTFOOTPRINT.eu initiative, in a nutshellMission
Become “THE” consolidated effort that, at European level, raises awareness on metrics, methodologies & best practices in measuring the energy and environmental
efficiency of the ICT-sector, to facilitate their broad deployment & uptake.
Partners
Helping you choose your Low Carbon & Energy Efficiency in ICT
Stakeholders
ICT Intensive SME
ICT SuppliersCities & Public Administration
Standard Development Organisations
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
ICTFOOTPRINT.eu Results so far
24 ICT Sustainable Suppliers from 8
different countries
+4.000 Community Members
13 Advisory Group members from 7
different countries
5 languages helpdesk
(ENG, FR, DE, IT, ES)
44 Success Storieson Green ICT
2 user-friendly Self-Assessment Tool(SAT-O & SAT-S)
Map of ICT Standards with 20
factsheets
9 webinars with 25 different
speakers & +420 registrations
1 Paper published in Scientific Event
proceedings
Active Presence in 16 ICT & energy-
aware events, plus visibility in 5 events
Consolidated community of +4.000 through an effective marketplace, dynamic Map of ICT Standards and communication & dissemination actions
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
SAT-S & SAT-O
Help Desk
In 5 languages
Marketplace
Success Stories
Webinars
Main Outputs for our stakeholdersictfootprint.eu
Join us and get energy savings by choosing low carbon ICT
Buyer: Find sustainable ICT suppliers & publish ICT sustainable needs.Seller: publish ICT sustainable services or procurements & search for clients.
Measure your own carbon footprint and start learning how to become sustainablethanks to ICT standards & methodologies.
Know more on sustainable ICT: get practical guides from a highly qualified experts in theSustainable ICT sector and learn how to apply them in your organisation.
Get support about how to decrease your carbon footprint & implement ICT energyefficiency standards with Online Assistance (EN, FR, ES, DE, IT).
Best practices in Sustainable ICT. Search how players like you got energy savings & carbonfootprint reduction. Or even showcase your success story!
Map of ICT Methodologies
20 downloadable fact-sheets of ICT methodologies & standards, understand & measureyour ICT goods, services organisations & cities’ carbon footprint.
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
77
+ 4.900 membersICTFOOTPRINT.eu COMMUNITY
Social Media followers, Newsletter subscribers, Webinars registrations , Marketplace sellers &
buyers, Journalists, Synergies
A Low Carbon ICT engaged community
28th February 2018
SMEs 53%
Large Enterprises 12%
Public Administration 5%
NPO 24%
SDO 0,6%
Media 2,20%
Academia & Research Centre 3,3%
ICTFOOTPRINT.eu Community 1.900 members Amongst the connections that count (multipliers/influencers)
6,700 Followers
3,000 Followers
1,400 Followers
1,100 Followers
+430 Connections
+400 Connections
+500 Connections
8 webinars with reputable speakers 21 sustainable ICT sellers
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
Get to action! How Policy can support Green IT?
- Sensibilise people to on policy actionsthat support the development of greenICT in Europe
- Learn how ecodesign principles can beapplied in ICT sector
-Develop your organisation’s Green ICTassessment during the hands-on sessionwith ICTFOOTPRINT.eu SAT-O
Key priorities, insights & further conclusions to be included in “Policy Action Plan & ICTFOOTPRINT.eu Sustainability Roadmap” Report for the European Commission
REGISTER ON https://ictfootprint.eu/user/register TO GET THE REPORT AS SOON AS IS AVAILABLE
Why?
Who?Public Authorities, ICT companies, NGO on sustainability and ICT
818th July 2018 ICTFOOTPRINT.eu Webinar Decreasing ICT energy consumption – the power of data centres and people’s will
European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
How sustainable is your ICT company?
9
https://ictfootprint.eu/en/services/self-assessment-tool-organisations
TRY “SAT-O” TOOL & MAKE INFORMED DECISIONS ON HOW TO MAKE YOUR ICT SUSTAINABLE & ENERGY EFFICIENT
SAT-O (for Organisations) – Free & simple tool tocalculate the overall carbon footprint of yourorganisation
Digital services provided & used by the organisation
Structural impact of the building and personnel’s
Your own personalised report, with a light readingstyle, that shows the approximate climate change andprimary energy footprint of your ICT-intensiveorganisation assessed over one year
18th July 2018 ICTFOOTPRINT.eu Webinar Decreasing ICT energy consumption – the power of data centres and people’s will
European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
Energy Producing datacenters with Immersed Computing®
18-07-2018Name Maikel Bouricius
European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
THE NEW SUSTAINABILITY FOR DATACENTERS
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
THE GLOBLAL CHALLENGE
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
THE LOCAL REALITY
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
THE URGENCY
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
IMMERSED COMPUTING®
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
SUSTAINABILITY IS NOT A COMPROMISE
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
LET’S DO IT DIFFERENTLY
1718th July 2018 ICTFOOTPRINT.eu Webinar Decreasing ICT energy consumption – the power of data centres and people’s will
European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
LET’S DO IT DIFFERENTLY
1818th July 2018 ICTFOOTPRINT.eu Webinar Decreasing ICT energy consumption – the power of data centres and people’s will
European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
IT’S SCIENCE
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
DATACENTRE IN A BOX
2018th July 2018 ICTFOOTPRINT.eu Webinar Decreasing ICT energy consumption – the power of data centres and people’s will
European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
NATURAL CONVECTION
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
OUR APPROACH
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
DATACENTRE IN A BOX
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
CIRCULARITY
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
THE IMPACT
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
OUR APPROACH
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
A CASE
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
A CASE
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
THE OPPORTUNITY
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
THE NEW SUSTAINABILITY
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
ENERGY PRODUCING DATACENTERS
3118th July 2018 ICTFOOTPRINT.eu Webinar Decreasing ICT energy consumption – the power of data centres and people’s will
European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
ENERGY PRODUCING DATACENTERS
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
THE NEW SUSTAINABILITY
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
Thank you for your attention
Contact: MAIKEL BOURICIUS, MARKETING MANAGER, LEAD ASPERITAS ENERGY INNOVATIONemail: MAIKEL.BOURICIUS@ASPERITAS.COM
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
Engaging businesses in sustainable energy –the human factor
18/07/2018
Daniel Frohnmaier, Geonardo EnvironmentalTechnologies Ltd., START2ACT
European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
Agenda
Background, the role of people in energy efficiency
START2ACT project purpose and methods
Activities for businesses to decrease energy consumption
START2ACT activities
Conclusion
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
Background
(A) Projection of global electricity usage by ICT 2010-20131.
Selling numbers of all ICT devices (except PC and set top boxes) are predicted to grow significantly.
The ICT ‘technology’ challenge: achieve more transparency between system stack levels to design for more energyefficient operation2.
(A)
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
Background
People must be an integral part of the ICT system.
Control and
validation
“A machine is only as efficient as its operator”
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
Drivers and benefits of Environmental Efficiency – the company perspective
Behaviour
Tech-nology
PolicyOptimise Resources
Advance Competition
Save Costs
Reduce Carbon Footprint
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
START2ACT – our Mission
Increase Energy Efficiency
in young SMEsand Startups
20% savings,
possible throughbehavior change. 3, 4
2/3 of SMEs
operating in theEU are lackingsimple rules ordevices forsaving energy 6.
on ICT and office equipment
14% of global
emissions by 2040 from ICT 1. Fastest Growing energy user in the business world 5.
4018th July 2018 ICTFOOTPRINT.eu Webinar Decreasing ICT energy consumption – the power of data centres and people’s will
European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
our methods
Support package to young SMEs and startups
On-site consultancy and mentoring
Online tools & resources
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
START2ACT Monitoring
Monitoring surveys before and after the mentoring/training sessionsfilled in by the participants from young SMEs and startups.
Analysed by partner CentERdata (NL) → improvement of the activities,relevant scientific findings.
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
Activity: Stimulating norms (I)
Declare corporate commitment to Energy/Environmental Efficiency
Form: Available internally or externally, publish regular results.Review and approval by senior management.
Available here
Content: Objectives & goals.Quantitative targets,corporate agreements,support for/from employees
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
Activity: Stimulating norms (II)Results from the START2ACT monitoring survey (Nstartups = 167, NSMEs = 96)Rating (1 = strongly disagree; 5 = strongly agree)
Company attitudes towards energy efficiency
Rating SME
Energy saving is not a priority in my company.
2.13
By saving energy, me and my colleagues can contribute to lowering the energy bill of the company.
4.06
Personal attitudes towards energy efficiency
Rating SME
Rating Startups
I consider it important to help my company to conserve energy.
4.33 4.06
It is the company norm to switch off office equipment (e.g. PCs, lights) when not in use.
3.84 3.89
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
Company’s needs and abilities.
Identify actions (walk around checklist…)
Activity: Involve Employees (I)
Research, Plan
Delivery
Monitoring Evaluate staff awareness
Feedback
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
Activity: Involve Employees (II)
Personal attitudes and current behaviour.
Rating SME Rating Startup
I encourage my colleagues (work) / friends (home) to behave in an environmentally friendly way.
3.9 3.7
I consider it important to help my company to conserve energy.
4.33 4.06
By saving energy, me and my colleagues can contribute to lowering the energy bill of the company.
4.06 -
Results from the START2ACT monitoring survey (Nstartups = 167, NSMEs = 96)Rating (1 = strongly disagree; 5 = strongly agree)
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
Activity: Involve Employees (III)Scientific evidence
I am a good
person
9 Venhoeven, Bolderdijk, Steg (2016)7 Bolderdijk, Steg, Geller, Lehman and Postmes (2012)8 Umpfenbach (2014)
Economic reasons may weigh less
Environmental, social and justice reasons
may weigh more
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
START2ACT On-site
Training to young SMEsFocus: Low and no cost energy saving measures
Mentoring of StartupsFormat: partnering with incubators and accelerators to deliver mentoring.
Focus: Greening products and services; Promoting green credentials, sustainable procurement policies, choose energy efficient premises.
Business Breakfasts for young SMEs
VIS
IT 1 w Understand your
company’s energy use
w Implement energy saving quick wins V
ISIT
2 w Conduct opportunities assessment
w Implement low-cost and policy opportunities V
ISIT
3 w Receive implementation support
w Consider larger opportunities
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
START2ACT Online
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
START2ACT Online
Decision tree: SME → Manager/EmployeeStartup → own space/rented space
Different decisions result in relevant topicpages – detailed advice, external tools andreferences.
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
Conclusion
Technology is not enough, people need to invest efforts & act.
The efficient use of our resources pays off.
Introducing corporate norms → frame for all environmental/social efforts in a business; powerful tool on the competitive market.
Include all people in a business, win-win
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
References1. Anders Andrae and Tomas Edler (2015): On Global Electricity Usage of Communication Technology: Trends to 2030
2. Fagas, Gallagher, Gammaitoni and Paul (2017): Energy Challenges for ICT
3. EEA, 2013: Achieving energy efficiency through behaviour change: what does it take? EEA Technical report No 5/2013
4. Dahlbom B. et al. 2009: Changing Energy Behaviour - Guidelines for Behavioural Change Programmes. IEE BEHAVE project
5. Carbon Trust (2006): CTV005 Technology Review - Office equipment. Introducing energy saving opportunities for business
6. EC 2012: Flash Eurobarometer 342 - SMEs, Resource Efficiency and Green Markets. Report
7. Bolderdijk, Steg, Geller, Lehman and Postmes (2012): Comparing the effectiveness of monetary versus moral motives in environmental campaigning
8. Katharina Umpfenbach (2014), Influences on consumer behavior. Policy implications beyond nudging European commission by EcoLogic
9. Leonie A. Venhoeven , Jan Willem Bolderdijk and Linda Steg (2016): Why Acting Environmentally-Friendly Feels Good: Exploring the Role of Self-Image
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
Thank you for your attention
Contact: Daniel Frohnmaieremail: daniel.frohnmaier@geonardo.comProject website: http://start2act.eu/
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European Framework Initiative for Energy & Envinronmental Efficiency in the ICT Sector
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