Presentation3

IT 01203

Technopreneurship

Get my material

http://www.slideshare.net/yuszren/

Idea classification Matrix

Invention

Irrelevant Improvement

Innovation

Value & Usefulness

Degree of Novelty

Low

Low

High

High

Novelty = Newness,

unusual, cool, sexy!

The B-Plan

1. The Business Plan2. Why do we need a B-Plan3. Format?

What’s a B-Plan

A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals.

-Wiki-

Why Business Plan??

• Test feasibility• To give business best opportunity to success• Help make business planning• To attract investors, funding partners

Our Format

• Based on MDEC’s IHL B-plan• Why?1-best ideas will be submitted to MDEC-2-easy, simple, complete

Where to gethttp://www.technopreneurdevelopment.net.my/cms/library/file.asp?file=879Or google : mdec IHL

where do we go from here?

IE 01203

IHL Business Plan

MDECPre-Seed

FundRM150K

Final YearProject

1st Year 2nd Sem

2nd Year 1st Sem 2nd Year 2nd Sem

3rd Year + Practical

What do we need to have?

1. Executive Summary2. Product or Service Description3. Technology Description4. Market & Competition5. Business Model

Our B-Plans Objective

1. To measure the viability of our ideas2. To identify potential groups for the MDEC’s

IHL B-plan- 2011- RM 5 000 cash winning group and a sweet RM 150K deal before your graduation.

Key facts

• 90% don’t read beyond your executive summary.

• It must be geared to entice the reader to read more, short and sexy.

• It is generally advisable to write the executive summary last when all the details of the business plan are available.

1st B-Plan Assignment

• Due on the 16th February 2011 -12.00pm date/time stamped

• Pejabat Am SSIL• Unless you are the next Google, SUN

Microsystems, FACEBOOK, 2 page report is for ‘bull dung’!

1st B-Plan Assignment

• Product or Service Description• The focus here is the description of your

product or services that you are getting into• The readers expect you know about your

business like you know the back of your hands• Not too technical though, readers are equally

knowledgeable in the business and technical aspect of the industry that you are getting into

What to do here? Step 1

• This is the KEY section to IDENTIFY your 1. technology 2. services & solution

that your company is best at, which will bring profit to your business.

e.g-

Step 2- Research• In-depth understanding of technology hygiene– Analysis and research– Trends, technology and innovation– Sunset or sunrise?– Environment balances– Future direction

• Are you Leading or Following technology?• Keeping up – cioinsight.com– technologytrends.com.sg/contacts.html

Step 3 –Market potential

1. Is there a market for the product / solution?

2. Describe your potential customers and reasons to purchase.

3. Size of market (secondary data from magazines ect…)

4. Describe the competition and competitive advantage of your product / solution

Step 4Identify your ‘Unfair Advantage’

What is an ‘unfair advantage’? “What you can do better than your

Competitor?”

• You have to have a precise answer, a vague answer is as bad as no answer.

• It describes your distinct competence.

• It is your unique differentiator.

Examples of Unfair Advantage

• IKEA

Stylish, quality furniture

Knockdown format Affordable

Unique and fun buying experience.

Chicago

Examples of Unfair Advantage

• DELL– Uses leading-edge supply chain

management– Real-time inventory = zero obsolesce– Provides clients with customization– Passes efficiency and costs reduction to

clients.

Supply chain management (SCM) is the management of a network of interconnected businesses involved in the ultimate provision of product and service packages required by

end customers

Supply chain in action …wiki

Examples of Unfair Advantage

• STARBUCKS

Zero advertising

Expensive

Designer coffee

Provides the place to “chill-out”.

Ali café vs Starbucks

* Format*

• Describe product/solution (2 points each)

• Describe key features/uniqnues

• What are the key benefits to customers?

• Show us the product/solution (if available)

• Briefly explain the underlying technology.

• Intellectual Property (IP) (if applicable) (extra points if lucky)

1st Assignment

1. Describe your product & services in great details.

2. Find references3. Research, research, research (library,

magazines, Google it)4. Submit in a report format.

Be realistic

Keep it real!