Transcript
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E-Commerce has the potential to create personalized experience for the shopper even though good analytics is required to understand its power.
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E-Commerce market is expected to reach Rs 1, 07,800 crores (US$24 billion) by the year 2015 with both online travel and e-tailing contributing equally. Another big segment in E-Commerce is mobile/DTH recharge with nearly 1 million transactions daily by operator websites.
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E=Commerce is advancing at a fast pace, and many online E-Commerce websites are entering the Web every day. The competition is continuously increasing.
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Products are not sold directly to customers but marketed to make customers get attracted. Still it is found that companies are treating online customers with a certain level of ignorance, which will eventually lead into the loss of customers.
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There are many challenges that the current E-Commerce shopping portals are facing. Just go through them, innovated methods have to be adopted.
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The Great New Way of E-Shopping
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Unlike US, UK and other European countries India is not homogenous country and retailing even for e-commerce business has to be different.
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I have evolved an incipient concept to address these issues and additionally to get middle-income people to come into the fold.
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Now let us visually examine the incipient way of shopping under the e-commerce retailing. Indian middle-income segment of people conventionally wanted to do shopping in their favorite stores partly due to sentimental annexation and the close rapport relished with the shopkeepers.
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Therefore, it is arduous to break this custom and make them purchase through faceless computers or I Phones.
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To perpetuate this tradition, the shopkeepers will become the members of the incipiently composed E-Commerce portal and perpetuate to patronize their customers with personalized accommodation.
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The scope for this format of e-commerce retailing is tremendous and covers predominantly jewellery shops, textiles etc.
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Customers who authenticate into this website will have a congenial feeling of visiting their favorite shops and will perpetuate to get same personalized accommodation.
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The website will open in a central reception centre where the customers will be guided to their favorite/ preferred shop.
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Customers can shop in popular shops situated in sundry geographical locations spread all over India from Kashmir to Kanyakumari.
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Under this unique e-shopping, the sundry quandaries faced by the subsisting players will be solved. Estimated sales will double in years time.
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The detailed execution document prepared will particularize of structuring this unique e-marketing project.
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I II consider it is fit to co promote with an established player for more expeditious implementation of this one of its kind project.
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Mohan M Gobal F.C.A Chartered Accountant, Founder “Asian College of Political Management”
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After prosperous stint as an Auditor and business consultant currently, my interest is to motivate youth, professionals, and women to get involved in the political process to make India an economic super powerhouse I have initiated “Asian College of Political Management.”
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However, I am presently occupied with this noble mission, my obsession and love for retailing persists.
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In my long professional vocation as a consultant 33years, I have prosperously launched novel shopping schemes and India's first debit card in 1980s.
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Considering the recent development in the retail industry, which is dominated by e-commerce business, has substantially contributed to the magnification in the retail industry.
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However, I find there are some quandaries faced by this e-commerce business, such as customers’ adhesion, logistical issues, storage, and warehousing quandaries.
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Dream Merchants
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