Presentation Webinar: Social advertising to improve the Customer Journey
Post on 24-Jan-2018
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HOW YOU CAN BE SUCCESSFUL ON SOCIAL #komfowebinar
Join the conversation with us
490CHANNEL CONTRIBUTIONS COMMUNITY CONTRIBUTIONS AVG. RESPONSE TIME COMMUNITY SENTIMENT
150k
28/02 02/030 4/03 06/030 8/03 10/031 2/03
100k
50k
44.54%1301
16.68%60 min
13.08% faster
0k
Total Paid Organic Viral
165871141
1. Stap in de schoenen van de klant
2. Schets de klantreis
3. Maak een campagne; touchpoint, custom audience, outline
4. Denk in experiences
5. Optimaliseer en begin opnieuw
AGENDA
• Introduction
• The Social Space
• 3 tips on how you can be succesfull on social
• What’s next?
WHY SOCIAL?
2015-2016:
Digital Marketing Comes of Age
20 October 2015
G00292653
Analyst(s):
Yvonne Genovese / Jake Sorofman
Gartner CMO Spend Survey
WHAT IS A CUSTOM AUDIENCE?
3 tips on how to activate your data
Tip 1
E-mails CRM Event data
Use your data!
GLOBAL FURNITURE BRAND
VISITS PRODUCT PAGE
FACEBOOK AD
• SALES ROI x100
• HIGHER ENGAGEMENT
• LESS WORK
RESULTS
Tip 2
Get to know your audience Sharpen your targeting Be relevant and get more insights
Qualify your data
KOMFO.COM
• 20 % MORE SIGNUPS
• HIGHER ENGAGEMENT
• LESS WORK
RESULTS
BRANDING
TEASER
SALES PUSH
WEB
$
CUSTOM AUDIENCE
WEB
PERSONAS
A persona brings a target group to life and leads to focus, empathy, consensus and efficiency when making choices
about internal processes
PERSONAS
PERSONAS
Tip 3
Choose the right audience Choose the right moment Choose the right content
Storytelling
CUSTOMER JOURNEY
CUSTOMER JOURNEY
CUSTOMER JOURNEY
CUSTOMER JOURNEY
1. Stap in de schoenen van de klant
2. Schets de klantreis
3. Maak een campagne; touchpoint, custom audience, outline
4. Denk in experiences
5. Optimaliseer en begin opnieuw
Vera Verkooijen vev@komfo.com Partner Relation Manager
Join the conversation with us
Mart Evers mart.evers@clockwork.nl Consultant Customer Experience
CONTACT
EVENT
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