Presentation to Victorian IABC 28th May 2008

The Human Network

Nick Hodge

http://www.nickhodge.com/

Hello from the Experiment

(and yes, I am Internet famous)

2. The New Revolution

One to many

One to many

One to many

One to one

telephone

Hierarchy

“In the future, everyone will be famous for 15

minutes”

Andy Warhol

Many to many

Humans areSubvertingtheHierachy

“On the internet, everyone is famous.”

Nick Hodge

Hyperconnectivity

3. The New Playing Fields

Where the new Communities are More mobiles than people Broadband in 67% of Internet

Subscribers Average use/day 22minutes 6.5 times per week, 41 page views per

session Less time viewing/listening to one-many

ACMA Communications Report 2006/7

Wikipedia

Wisdom of Crowds 2,386,000 articles in English

Facebook

Connecting and Reconnecting Organising events

Twitter

The never ending dinner party Human search engine Global consciousness Mining the best minds in your social

network

Guess what?

4. The Emerging Careers

Greater than Word of Mouth

Give your Organisation a Human Voice

Hyperconnectivity

Click to add title

Digital Community Specialist Online Community Leader Online Customer Service Professional Geek Digital Diplomat Online Image Consultant

Role

Polymath communicator Provide a human-face / authentic voice Engage in and with online communities Listen and respond Make human connections Add value to the communities

[NB: internal sales/customer service/PR]

Measurement

Positive feedback Content created (and links into

content)

Page views / Comments (blogs) Mentions by influencers Key measurement are the

connections made

Tools

Search Engines Full range of tools Blogging tools, initial connection

points Empowerment within your

organisation

Challenges

Difference between personal and online personas

Online, you can smell the fake. Acknowledgement “virtual” is really

real Is “social networking” in business more

than WOMM? Impact of ‘generational’ change

The gulf is wider than the Rock-n-Roll generation

Public Service Stephen Collins, AcidLabs

Social Networks, Building Communities Laurel Papworth

High-level/Futurist/Change Mark Pesce

Local Worldwide Experts

@MarsPhoenix

Welcome to The Human Network Nick Hodge http://www.nickhodge.com/ nhodge@microsoft.com @nickhodge on twitter.com