Presentation of Magenable eCommerce consultancy, Magento ecommerce focused, based in Melbourne, Australia
Post on 06-Jul-2015
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Prepared by Alexander Levashov, Magenable.com.au
How can we help you to
improve your
ecommerce business
Image creidits-Sam Gao
Magenable. Who we are? Boutique eCommerce Consultancy
(c) Magenable.com.au, 2015
• Small and efficient
• Lean management structure – minimal unnecessary overhead
• Personal attention from senior people on every client
(c) Magenable.com.au, 2015
Boutique eCommerce Consultancy
Consultancy
Image credits - wikimedia
Led light bulb
• Razor-sharp focus on eCommerce, we don’t do everything
• Even more specific – focus on Magento eCommerce as a platform
• Deep level of expertise
(c) Magenable.com.au, 2015
Boutique eCommerce Consultancy
x2
•We are a accountable for business results, we not just the dev team. •Interested in long term partnerships •Business focused KPI’S •No inflated costs/we pass on savings
Boutique eCommerce Consultancy
Magenable team
Alexander Levashov, Managing Director
Over 20 years of experience in business, over 13 in IT/Digital
Qualifications: MBA, Magento Certified Solution Specialist.
Francis Kim, Technology Director
Over 16 years of experience in IT
Magento Certified Developer, Developer Plus, Front-end Developer and Specialist
(c) Magenable.com.au, 2015
Frank Tzimas: Commercial Director Business experience – 20 years (telco, creative, digital) BA, Postgraduate Diploma of Marketing (Monash University) Extensive experience of work on Asian markets (China)
Our experience with Magento
(c) Magenable.com.au, 2014 Project our team members worked before and at Magenable
Magenable • New business – but
highly experienced team
• Focus on business needs and objective
• Lean management structure
• Blended delivery model
(c) Magenable.com.au, 2015
Blended delivery model
(c) Magenable.com.au, 2015
Great value for money
Senior key personnel locally
in Melbourne
Network of local partners to
engage on need basis
Overseas development
(Eastern Europe)
Lean business structure
What we do: services
(c) Magenable.com.au, 2014
Consulting
Solution Architecture
Implementation
Support
Ecommerce is only part of
the picture...
(c) Magenable.com.au, 2015
Strategy Marketing
Operations
eCommerce
Getting the most out of Magento
(c) Magenable.com.au, 2015
• Increasing Conversions: Conversion Rate Optimisation • Creating a better Customer experience: product
roadmap • Driving the Voice of the Customer (VOC) • Integration with different platforms: Mailchimp,
Zendesk, live chat, ERP etc • Measuring improvements and success : Analytics, KPI’s,
Metrics • Mobile and Tablet ready • Optimising for online marketing activities, SEO,
Adwords, Retargeting, eDM. • Increasing Performance
• Product catalogue, merchandising
• Payment & Security
• Order fulfilment, shipping, return
• Customer service
• Marketing (4P)
• Customer service
• User experience, conversion
• Analytics
• Site load speed
• Main channels: – eDM
– SEO/SEM
– Social
(c) Magenable.com.au, 2014
Where to start? Check the basics!
Getting the most out of Magento
(c) Magenable.com.au, 2015
•
KPI’s Magenable helps to improve:
(c) Magenable.com.au, 2015
Increase lifetime customer value Decrease bounce rate Decrease cart abandonment Increase ATV
Increase Time on site Increase Conversion rate Increase Member sign ups Increase Click through rate
eCommerce success components
(c) Magenable.com.au, 2014
Non-digital
Digital onsite
Digital off-site
Consulting
(c) Magenable.com.au, 2015
Digital onsite
UX
Visual design
Platform/Functionality
Conversion
Content
Performance
Digital Off-site
Traffic Channels
● SEO/ SEM/ Display Ads
● eDM
● Social/ Content
● Display ad
Sales Channels
● Marketplaces
● Price aggregators/comparisons
● Affiliates
● Analytics
● Roadmapping
Solution architecture
(c) Magenable.com.au, 2015
Components
• Infrastructure (soft and hardware)
• eCommerce platform (Magento)
• Extensions
• Custom modules
• Integrations
Metrics
• Performance
• Scalability
• Security
• Reliability
• Cost
Support and ongoing improvements
(c) Magenable.com.au, 2015
• Business hrs
• 24/7 , SLA
Availability time
• Reactive (on request or alert)
• Pro-active (suggest improvements)
Involvement level
• Retainer
Payment scheme
Thanks you for your attention! Discussion time
(c) Magenable.com.au, 2015
Contacts:
Magenable
Alexander Levashov, Managing Director
Mobile 0401 744 597
Website: www.magenable.com.au
Email: alex@magenable.com.au
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