Presentation North Central MA Association of Realtors- Facebook

FACEBOOKTips, Tricks and Lead Generation

Diane Guercio• Facebook.com/dianesoniaguercio

• About.me/dianeg - online business card

• Large, cream, no sugar

RE/MAX Property Promotions

975 Merriam Ave., Suite 212

Leominster MA 01453

Me: 978-847-0814 Office: 978-847-0800

Social Media…

• Isn’t anything new! It is just being social/connecting in a

different place.

• Is a place to be seen and remind people who you are, and

that you have certain skillsets and expertise.

Facebook - Why Even

Bother?

http://www.youtube.com/watch?v=xJXOavGwAW8&feature=player_embedded#!

Facebook is another place to meet people and connect. For free.

The Goal• Beyond the social, to establish/brand yourself as the local

real estate expert

• People work with other people that they know, like, and

trust – and who are top of mind when they are ready to act

• Facebook can help people get to know you and help you

stay in front of them in a regular, non-invasive way

Who…

Figure out who your target audience(s) are –

then ask yourself:

What will they want to

hear?

Profile Page

It all starts here.

Compliance

Company name and address, main telephone number

Compliance and Contact Info

You can change the privacy on your profile content. Link out to your RE website.

Categorize Your Friends!

How To:

https://www.facebook.com/help/190416214359937

How do I create a new list to organize my friends?

To create a new custom list:

From your home page, scroll down to the Friends section and click

More

Click Create List

Write in the list's name

Enter the names of friends you want to add to this list in the

Members section

Click Create

The new list will now be an option when you add friends to lists.

Where- Post to Certain

People

Post Using Lists

Important because you can

• Keep local information local

• Post to a group’s specific interests –

buyer, seller, friend, local agent, national

• Protect your privacy, somewhat

Trolls

Change Post Setting

If discussions get heated or you want to restrict access, you can change the

privacy setting of an individual post.

Facebook Pages

Why?

You will not use your personal timeline primarily for your

own commercial gain, and will use a Facebook Page for

such purposes.

From https://www.facebook.com/legal/terms

Business Page

Posts

Our most-viewed posts are photo-oriented with some text, and have been shared.

Insights

Other Pages

Great place to upload local video or link out your YouTube channel

365 Things To Do In…

Corcoran GroupCreating Conversation…

Groups

Why?

• Create a Community

• Mastermind Group

• Accountability Partners

• Private Meeting Place – office, team

• Condo complex, town sports, neighborhood

• Usually less control than with a page – more social

Join!

Events

Create your own

Ideas

What and When you post depends on your

audience

• Connect with people with good content and “share”

• Links to news sources and blogs

• Interesting Facebook pages

• Local, local, local… no one knows better than you do!

• Statewide real estate stats, with an explanation of what

that means for your area

• Video! Everyone loves local video

Social Media Quick Reminder…

• Don’t say anything online that you wouldn’t say in a

crowded room

• Avoid drama and negativity

• Once it’s out there, it’s out there

“Start by being yourself. However customers relate to you

in person is how they should ideally relate to you online,

says Gama. “My number one tip is that whatever your

personality is in real life, make that shine online as well,”

she advises.”

http://www.huffingtonpost.com/2013/10/23/social-media-marketing-small-

business-amex-open_n_3941926.html