Presentation by Allister Frost for CIM Sussex

29 SEP 2011

growing your business in a digital world

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something big is

happening

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1x

15,000x

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our journey to connectedness

1970 1980 1990 2000 2010

con

nect

ed

ness

the social media

explosion

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Social Media comprises online applications, platforms and media focused on collaboration, sharing and interaction between users.

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“it’s just people having conversations online”

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blogging

RSS

podcasting

video sharing

photo sharing

social networking

microblogging

bookmarking

search

professional

wikis

presentations

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how big? © Allis

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an average hour online in the UK

Hours per month

800 million

Average visit time

20mins 12secs

Source: Experian Hitwise, August 2011

Social Media 14 mins

Entertainment 9 mins

Shopping 5 mins News

3 mins

Biz 2 mins

Adult 2 mins

Sport 2 mins

Email 2 mins

Travel 1 min

Other 20 mins

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social networks for every generation

Source: Pew Research Center, Generations 2010

73% 83% 62% 50% 44% 33% 17%

18-33 12-17 34-45 46-55 56-64 65-73 74+

go online

use social network sites

watch online videos © Allis

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the psychology of social

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top 10 reasons we use social media

Source: Universal McCann Wave Study 4 / % of active internet universe

fun / entertainment

share new experiences

share knowledge

meet new people

stay in touch with friends

feel like I belong

promote myself

make contacts for work

earn respect

change opinions

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Source: New York Times, Customer Insight Group

to bring valuable

content to others

to define ourselves to

others

to grow and nourish

our relationships

self-fulfillment

to support causes

(or brands)

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Source: New York Times, Customer Insight Group

Altruists Careerists Hipsters Boomerangs Connectors Selectives

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the problem for business

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younger me (1990’s)

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older me (2000’s)

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today me (2011)

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Source: Nielsen Online “Nielsen Global Online Consumer Survey”, July 2009

of people trust recommendations

from people they know

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what do we trust?

Recommendations from people I know

Brand web sites

Consumer opinions posted online

Editorial content like newspaper articles

Brand sponsorships

Ads on TV

Ads in newspapers

Ads in magazines

Ads on radio

Billboards & other outdoor advertising

E-mails I signed up for

Ads before movies

Ads served in search engine results

Online video ads

Online banner ads

Text ads on mobile phones

Trust completely

Trust somewhat

Don’t trust much

Don’t trust at all

Source: Nielsen Online “Nielsen Global Online Consumer Survey”, July 2009

CO

NV

ERSI

NG

SH

OU

TIN

G

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three hot trends

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geosocial networking / social shopping / navigation tracking / paperless ticketing / freelancing / geogaming / trip planning / ad hoc

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crowdsourcing / crowdcreation / crowdwisdom / crowdvoting / crowdfunding / crowddecisions / crowddesign / tryvertising / crowd

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data mining / behavioural targeting / e-privacy directive / social crm / data cleansing / real-time visualisations / identity mapping / t

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social is everywhere

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advertising /ˈædvәˌtaɪzɪŋ/

n. the cost of being boring.

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start conversing

stop shouting

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tips for marketers

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invest in social leadership

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invest in social players

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invest in tools & expertise

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develop your SRO strategy

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listen, then engage

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moderate wisely © Allis

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create social objects

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be remarkable

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handpick your interfaces

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make it better when shared

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show some personality

Juvenile delinquent

Company robot The Frost Personality Continuum™

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fail fast, learn faster

(again and again…)

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thank you

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© 2011 Microsoft Corporation. All rights reserved. The information herein is for informational purposes only and represents the current view of Microsoft

Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a

commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.

MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

http://allisterfrost.com alfrost@microsoft.com @allisterf

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