Presentation 22@Barcelona The Innovation District
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22@Barcelona, the innovation district
Index
Framework
22@Barcelona: Where
22@Barcelona: History
22@Barcelona: The Innovation District
22@Barcelona: Urbanism
22@Barcelona: Economics
22@Barcelona: Social
Q&A
0
1
2
3
4
5
6
7
Framework0
Source: Loet Leydesdorff & Martin Meyer. 2003.
Knowledge-basedEconomy
Knowledge
KnowledgeInfrastructure
Geography Political Economy
Economy
Innovation
University
Government
Industry
Source: Henry Etzkowitz & Loet Leydesdorff, 2000.
TRIPLE HELIX. Local & Global Innovation System
Global
National
Regional
Local
Science Technology Industry Market
Innovation
International
I+I
Source: Francesc Solé Parellada, Josep Piqué & Joan Bellavista. 2007.
Born Global Companies
University
Industry
Government Source: Henry Etzkowitz, Francesc Solé Parellada & Josep Piqué. 2007.
T-Economy
Source: Tom Cannon. 2007
22@Barcelona: Where1
Among the main European capitals
Barcelona’s Metropolitan Area
Sagrera AVE
Forum 2004
22@Barcelona
The Barcelona’s eastern transformation
22@Barcelona: History2
22@Barcelona, included in the Ensanche’s plan (1859)
1986 - 1992: the opening of the waterfront
1996 - 1999: the opening of Diagonal Avenue
February 1999February 1996
1860 - 1960: the “Catalan Manchester”
1960 - 1990: obsolescence and degradation
22@Barcelona: the innovation district3
1998: the debate about the future of the industrial areas
An urban renovation strategy. A new model of making cityThe answer to a necessity: the Knowledge Economy
CLUSTERS & BUSINESS DEVELOPMENT
TALENTINFRASTRUCTURES
URBAN
INTERNATIONAL
DISTRICT
PROMOTION
DEMAND
22@INNOVATION
ICT22@
BCN
INT
CAT
3459 Plan
MEDIA ENEBIO DIS
URB
ECO
SOC
Value chain
Talent Attraction Retention Development Creation
Company Promotion Location Monitoring Growth
Innovation Science Technology Company Market
Urbanism Planning Management Infrastruct. Construction
Phase 2 CorporateEnvironmentProjects
Phase 1 PhysicalEnvironmentTown PlanningBuildingInfrastructure
Conceptual model
Phase 3 PersonalEnvironmentRelationship space
The 22@ Plan, a new model of compact city
Subsidized housing
@ activities
7@ facilities
Green spaces Industrial heritageAvanced infrastructures
New mobility model Revitalization public spaces
22@ Barcelona: Urbanism4
The scale of 22@Barcelona
• Rearrangement of 70% of the territory (2.830.596 m²)• 117 approved plans (78 of private initiative)• 1.502 firms and institutions recently established
Update execution 1 T 2010:
Urban Plan and new economic ceiling
Infrastructures Plan and investment• 42% of reurbanization works finished or in process• Investment until December 2009: 112 million euros
• Productive Activities• Housing, facilities and services
The scale of the project:
Territory
New gross floor space
Increase in green spaces
Increase in facilities
Investment in infrastructures
3.200.000m2
800.000 m2
198,26 Ha (115 city blocks)
4.000.000 m²
114.000 m²
145.000 m²
180 million €
Compact city, with publicly owned land,
fully urbanised and offering
excellent infrastructure,
providing many more jobs in the
field of knowledge intensive activities
… 2008 …2000
Industrial land, little used or in
complete disuse, 100%
privately owned, and part
yet to be urbanised
The urban planning process (2001-2008)
2001 …
Urban Planning
… 2003 …
Urban Management
… 2004 …
Infrastructures
… 2004/06…
Construction
… 2004 …
Corporate Projects, clusters
Balance public and private benefits:
0
3
CLAVE 22a CLAVE 22@
INDUSTRIALACTIVITIES
URBANPRODUCTIVEACTIVITIES
@ ACTIVITIES
SUBSIDIZED HOUSING
2’7 -
2-
2’2 -
Bui
ld a
bilit
y: m
² of c
eilin
g/m
² of
land
CODE 22a CODE 22@
Urban planning. Density
Increase density:
PRIVATE BENEFITS PUBLIC BENEFITS • More productive uses:
22a 22@ • Higher density:
2 2,2 / 2,7
• Leadind edge infrastructures
• Free cession of land: • 10% for 7@ facilities • 10% for subsidized housing • 10% for green areas • Eventual opening of streets • Financing a part of the Special
Infrastructure Plan
Special infrastructures plan
Public space renewal
New heating and cooling system
New energy networks
Underground galleries
New mobility plan
Selective pneumatic waste collection
22@ Barcelona: Economics5
MEDIA
Entrepreneurship
Services for companies
Internationalization
Community of professionals
Cluster strategies
Transversalprograms
Relation between clusters
Marketing
ENERGY MEDTECH ICT DESIGN
Urban clusters
Clusters policy
Technological centers
22@Barcelona: Clusters & activities
Leadership of projects: current situation and forecast
CompaniesInstitutions
Universities
Incubators Residences
Other services
Specific spaces
Dissemination spaces
Entrepreneurs
Media: Barcelona Media Park
Universities
Incubators
Institutions
Specifics spaces
Technological centers
Residences
Dissemination
Companies
UPF, UB, UOC
Media-TIC Building
RNE, CAC, Barcelona TV…
Audiovisual Production Centre (PBM)
Barcelona Media-Innovation Centre
Melon District / Ciutadella
Media Factory
MediaPro, Lavinia, Cromosoma, Yahoo R+D
Universities
Incubators
Institutions
Specifics spaces
Technological centers
Residences
Dissemination
Companies
UB, UPC, La Salle
Media-TIC building
CMT, FBD, Localret
Interface building, Media-TIC building
Technological ICT Center
Melon District
ICT House
T-Systems, Indra, Telefónica
ICT: Network of R+D centres related to ICT
Media & ICT Cluster: 2006 - 2010
VILA CASAS MUSEUMOF CONTEMPORARY ART
AUDIOVISUAL PRODUCTION CENTRE
BARCELONA ACTIVA
IMAGINA BUILDING: Mediapro, CIBM, Yahoo!, TCI,…
T-SYSTEMS HQ. &BARCELONA DIGITAL
COMMUNICATION FACULTY (UPF)
BARCELONA TV
MEDIA-TIC BUILDINGSUBSIDIZED HOUSING
INTERFACE BUILDING:IMI, Indra & ACC
AGBAR TOWER
RNEINDRA
GREEN AREAS
RBA HQ.
CAC
CMT
Energy: Interuniversity Campus of Besòs
Universities
Institutions
Specifics spaces
Technological centers
Residences
Dissemination
Companies
UB, UPC
b_TEC Incubator
ITER, Climate Catalan Institute (IC3), CETAQUACampus Offices
IREC
b_TEC Residence
Campus services
Endesa, Ecotècnia, Agbar
Incubators
Medical Technologies - MedTech
Universities
Institutions
Specifics spaces
Technological centers
Residences
Dissemination
Companies
UB, UPC, Official Nursing College
Health Building
CatSalut, Blood and Tissues Bank
Health Building, BIO Enterprise Park
22@MedTech Laboratory
Nido
Health Building
Matachana, Gaes, Sanofi Aventis, Isdin, Telemedicine
Incubators
Design
Universities
Institutions
Specifics spaces
Technological centers
Residences
Dissemination
Companies
University of Vic, UPC, IAAC
Media-TIC, “Projecte Bressol” (textile)
BCD
Palo Alto, PBM, Hub Design
Centre d’Innovació, Barcelona Media
Melon District / Ciutadella
Hub Design
G-Star Raw, ADD, Node, Estudi Arola, ruiz+company, Morera Design
Incubators
22@ Spaces. Engines of transformation
Media
MedTech
ICT
Energy
Cluster’s leader agents
10 universities: 25,000 students
4 residences: more than 800 beds
12 R+D+i & technological centers
New companies and new jobs at 22@Barcelona
+ 72,5%
New jobs in 22@Barcelona since 2000(Accumulated data at 12.31.2009 in number of employers)
Employees of companies already located or in process to be installed 44.600
Other activities25,8%
Activity@74,2%
(Catalonia,58%)
44’6% newly created
New companies installed in the district since 2000
Companies already located or in process to be installed 1.502
(Accumulated data at 12.31.2009 in number of companies)
December 2009 December 2009
Public Financing
Talent
Innovation and Technology
Clusters and Market access
22@Capital
Networking
Promotion
Spaces and Infrastructures
Business Services
Spaces and advanced infrastructures available
1. Space search
2. 22@Barcelona landing platforma. Weekly and Monthly Spaces
3. Information and advice on infrastructuresa. Telecommunications
b. Selective pneumatic waste collection
c. Centralized climate system
d. New power grid
Spaces and Infrastructures
Networking
Services, sharing and consolidating the district
1. 22@Network, Association of Businesses and
Institutions of 22@Barcelonaa. Welcome plan, for new companies and institutions that move to
the district.
b. Work commissions, which work as networking opportunities
and project generators.
c. Network workshops
2. 22@Update Breakfast
3. Symposium on Urban Clusters
4. IN22@
Supporting innovation and access to technology
1. Technology Valorization Program: KimBCN Foundation
2. Urban Lab:22@Barcelona offers a large number of opportunities for technologycompanies that decide to move to the district, like spaces to run pilot programsto test new technology.22@Barcelona = Urban Lab
3. 22@Innovation:Through this program 22@Barcelona fosters innovation with specific projects togenerate sophisticated demand through both private and public initiatives.This allows small and medium-sized companies to access new clients and markets.
Innovation and technology
Innovation and technology
Supporting innovation and access to technology
• 4. 22@Synergys
Business networking and work sessions at congresses or other scientific or technological events that take place in Barcelona.
• Easy access to new emerging technologies to create synergies and more competitive business environment.
• Helping to generate new business opportunities.
• Talent’s attraction and retention in the city of Barcelona.
22@ Barcelona: Social6
22@ Space ofPersonal Relation
22@Talent
Increase of the belonging feelingCreation of the community 22@
Pride to work/live in 22@
Space of personal relation
• International Community: IN22@• Access to education• Relationship spaces• Networking: 22@Update Breakfast,…• 22@Voluntariat
• 22@Districte Digital • Actions of direct communication• Support to initiatives of the district • 22@Staying in company
For the professionals For the neighbours
Q & A7
Citizens Projects
Sponsorship and participation in the neighborhood activitiesDirect communication actions
Citizens needs analysis
• Virtual Memory of the Sant Martí District’s elders• New multimedia classrooms• Computer recycling network• Families on line• Discovering Sant Martí District
• 22@FP• 22@Becat• MITSpain• 22@MBA• 22@Master/22@Degree
22@Staying in company22@Districte Digital
www.22barcelona.com
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