Transcript
HENK VAN ESS (C) 2011
Success Criteria and Strategies for Crowdsourcing
Harvesting knowledge
Henk van Ess
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exploiting nice people
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Tell us your brilliant idea
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Tell us your brilliant idea
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Tell us your brilliant idea
....here’s some money, now gow away!
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Thanks to you we have 8,1 billion!
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We’re NOT an example of crowdsourcing
Jimmy Wales, Wikipedia
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If not Wikipedia, who is the biggest ‘crowdsourcer’?
Question:
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is channelling experts
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channelling experts
www.ekkel.nlI spotted frozen water!
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channelling experts
www.snowmageddoncleanup.comI like to be rescued
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channelling experts
www.landroof.nlI know who ruins nature
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crowdsourcing to me is also
channelling the experts’eagerness to solve the problem
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desire to help
http://www.takepart.com/news/tag/haiti-crowdsourcing-project
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desire to help
www.vark.com
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desire to help
www.cablesearch.org
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crowdsourcing
channelling the experts’desire to
solve the problem for free
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doing it for free
mps-expenses.guardian.co.ukI want to check bills
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doing it for free
I want to read 647 pages
huffingtonpost.com
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doing it for free
http://www.texasborderwatch.com/vcw.php
I want to spot crime
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so crowdsourcing is
channelling the experts’desire to solve
a problem and thenfreely share the answer
with everyone
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why I’m here today
CEO Jeff Weiner, LinkedIn (ex-Yahoo)
‘There is that guy out in the Netherlands ... who created a company’
... via crowdsourcing
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why I’m here today
CEO Jeff Weiner, LinkedIn (ex-Yahoo)
‘There is that guy out in the Netherlands ... who created a company’
... via crowdsourcing
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CNBC, May 2010
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how? CNBC, May 2010
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how to create a crowd
Let’s assume you want to makea site about
unhappy employees
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how to create a crowd
Don’t start a site “I hate my work” .. yet.
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• Create mass first = content
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• Create mass first = content
• Be a reporter first. Check your archives (trials, strikes, reports). Check fora. Do field research, f.e. ask labor unions for suspects, find firms with more sick people then average
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• Create mass first = content
• Be a reporter first. Check your archives (trials, strikes, reports). Check fora. Do field research, f.e. ask labor unions for suspects, find firms with more sick people then average
• By now, you should have a short list of firms. Now find the people & contact them.
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scrutinize social networksand invite the experts
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Ask first, don’t publish yet
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Ask first, don’t publish yet
• Ask about 50 people to tell you what makes them unhappy at work and why.
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Ask first, don’t publish yet
• Ask about 50 people to tell you what makes them unhappy at work and why.
• Document their stories with photo’s, film, diaries - whatever is relevant.
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meanwhile: build a platform
don’t use your current infrastructure!
Text
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Nerd Alert!
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• My favorite setup: Hetzner dedicated server, Direct Admin, Installatron
Nerd Alert!
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• My favorite setup: Hetzner dedicated server, Direct Admin, Installatron
• Choose your platform: f.e Django, Amazon EC2, Ruby on Rails
Nerd Alert!
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• My favorite setup: Hetzner dedicated server, Direct Admin, Installatron
• Choose your platform: f.e Django, Amazon EC2, Ruby on Rails
• Be prepared to scale your servers (get more dedicated servers, each new one should cost you 70 euro per month)
Nerd Alert!
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• My favorite setup: Hetzner dedicated server, Direct Admin, Installatron
• Choose your platform: f.e Django, Amazon EC2, Ruby on Rails
• Be prepared to scale your servers (get more dedicated servers, each new one should cost you 70 euro per month)
• Make it fun & worthwhile. Include polls, ratings, reviews - be interactive and entertaining.
Nerd Alert!
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• My favorite setup: Hetzner dedicated server, Direct Admin, Installatron
• Choose your platform: f.e Django, Amazon EC2, Ruby on Rails
• Be prepared to scale your servers (get more dedicated servers, each new one should cost you 70 euro per month)
• Make it fun & worthwhile. Include polls, ratings, reviews - be interactive and entertaining.
• Incorporate social media (Daily ‘I hate my work’, )
Nerd Alert!
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• My favorite setup: Hetzner dedicated server, Direct Admin, Installatron
• Choose your platform: f.e Django, Amazon EC2, Ruby on Rails
• Be prepared to scale your servers (get more dedicated servers, each new one should cost you 70 euro per month)
• Make it fun & worthwhile. Include polls, ratings, reviews - be interactive and entertaining.
• Incorporate social media (Daily ‘I hate my work’, )
• Built in a system to double check entries, to validate information.
Nerd Alert!
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• My favorite setup: Hetzner dedicated server, Direct Admin, Installatron
• Choose your platform: f.e Django, Amazon EC2, Ruby on Rails
• Be prepared to scale your servers (get more dedicated servers, each new one should cost you 70 euro per month)
• Make it fun & worthwhile. Include polls, ratings, reviews - be interactive and entertaining.
• Incorporate social media (Daily ‘I hate my work’, )
• Built in a system to double check entries, to validate information.
• Don’t run out of steam: introduce new features on a regular basis
Nerd Alert!
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No budget? Crowdsource it!
Happy me at www.hackdeoverheid.nl : 50 coders thought up some great applications (open data & government) in one afternoon
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Launch your site without fanfare
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Launch your site without fanfare
• Let the 50 experts do the work
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Launch your site without fanfare
• Let the 50 experts do the work
• Be patient, let it grow first for a few months
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Launch your site without fanfare
• Let the 50 experts do the work
• Be patient, let it grow first for a few months
• If it doesn’t grow, find new experts
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Launch your site without fanfare
• Let the 50 experts do the work
• Be patient, let it grow first for a few months
• If it doesn’t grow, find new experts
• Introduce new features all the time
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LAUNCH BIG
after a 6-8 months
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<intermezzo >
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The Google Experiment:indirect crowdsourcing
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• Your search query tells Google who you are and what you want
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• Your search query tells Google who you are and what you want
• Google aggregates all those “you’s”
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• Your search query tells Google who you are and what you want
• Google aggregates all those “you’s”
• That are billions of you’s
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• Your search query tells Google who you are and what you want
• Google aggregates all those “you’s”
• That are billions of you’s
• Google is the biggest crowdsourcer in the world
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What do you want today?
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What do you want today?
• Experiment for NDP (Dutch Press Association)
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What do you want today?
• Experiment for NDP (Dutch Press Association)
• What is the most important subject for people in The Netherlands on a given day, i.e July 2, 2009?
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We used Google Insight
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Topic of the day (July 2, 2009):
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Most searched terms
michael jackson nieuws
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Be fast
We made a site in 2 hrswith those search terms
in the domain name
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Use your own content
We used all ‘Michael Jackson’ articlesfrom one paper
and didn’t alter the content+ reply possibility
+ forum+ best links to other sites
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• 20.000 visitors in 24 hrs
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• 20.000 visitors in 24 hrs
• Ad income: 60 euro a day
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Crowdsourcing Google
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Crowdsourcing Google
• 100 niches sites * 60 euro = 6000 euro a day
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Crowdsourcing Google
• 100 niches sites * 60 euro = 6000 euro a day
• 365 * 6 000 = 2 .190. 000 euro
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My other little experiment:
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Longtail to the extreme
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Longtail to the extreme
• Make a website about something you love
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Longtail to the extreme
• Make a website about something you love
• But: no one else must like it, otherwise have a new idea
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Longtail to the extreme
• Make a website about something you love
• But: no one else must like it, otherwise have a new idea
• We asked Chris Anderson if we were niche enough
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Scoring high, because it’s niche
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Dinner-act:
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few visitorsbut all highly interested
in the topic & ads
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<end of intermezzo >
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Strategies for crowdsourcing
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what to crowdsource?
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what to crowdsource?
• any problem that bugs people
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what to crowdsource?
• any problem that bugs people
• things that make feel people good about themselves
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what to crowdsource?
• any problem that bugs people
• things that make feel people good about themselves
• niche knowledge of proud experts
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proven themes
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• weather (problems & fun)
proven themes
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• weather (problems & fun)
• politicians (Guardian, Huffington Post
proven themes
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• weather (problems & fun)
• politicians (Guardian, Huffington Post
• epic tasks (Haiti, Galaxy Zoo)
proven themes
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• weather (problems & fun)
• politicians (Guardian, Huffington Post
• epic tasks (Haiti, Galaxy Zoo)
• injustice (Border Cam, Landroof)
proven themes
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• weather (problems & fun)
• politicians (Guardian, Huffington Post
• epic tasks (Haiti, Galaxy Zoo)
• injustice (Border Cam, Landroof)
• .....
proven themes
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be transparent
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be transparent
• tell people you don’t know it all
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be transparent
• tell people you don’t know it all
• ask for help and explain why
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be transparent
• tell people you don’t know it all
• ask for help and explain why
• be honest, even about your mistakes
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be transparent
• tell people you don’t know it all
• ask for help and explain why
• be honest, even about your mistakes
• be yourself: do what you normally do
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Give first:
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Give first:
• Build the house
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Give first:
• Build the house
• Give away the key
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Give first:
• Build the house
• Give away the key
• New owner: the crowd
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Take later...
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Take later...
• Trust your audience (eww..!)
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Take later...
• Trust your audience (eww..!)
• Let them kill the trolls
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Take later...
• Trust your audience (eww..!)
• Let them kill the trolls
• Use the material for your broadcasts
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Take later...
• Trust your audience (eww..!)
• Let them kill the trolls
• Use the material for your broadcasts
• Give the experts full credits
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Important
Harvesting knowledgehas possibly no deadline
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my formula for crowd sourcing
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10. Give
my formula for crowd sourcing
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10. Give
20. Take
my formula for crowd sourcing
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10. Give
20. Take
30. Goto 10
my formula for crowd sourcing
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Part of this presentation was crowdsourced
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How to contact me
• www.linkedin.com/in/searchbistro
• @henkvaness (Twitter)
• henk@vaness.nl (mail)
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