Presentasi Mark plus conference 2013

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MarkPlus Conference 2013 INTO INNOVATION AND TECHNOLOGY by Hermawan Kertajaya. Seperti apa peta marketing 2014? Nantikan segera!

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CHANGE 2013 FORCES OF

SOURCES : MARKPLUS INSIGHT NETIZEN SURVEY 2012

INDONESIANS SPEND MORE & MORE TIME ON THE INTERNET

PEOPLE ACCESSING INTERNET MORE THAN 3 HOURS A DAY

TECHNOLOGY DATA EXPLOSION

MACHINE TO MACHINE

TECHNOLOGY SMART TECHNOLOGY

THE RISE OF MACHINE TO MACHINE

AND CLOUD COMPUTING

A MILLION HOTSPOTS

TECHNOLOGY PARADOX MARKETING

DEMOCRATIZATION POLITICAL-LEGAL

FREEDOM

SPEECH OF

DECENTRALIZATION

SOUTH KOREA & ACEH

RACE FOR

AMONG REGIONS DEVELOPMENT

POLITICAL-LEGAL

CHINA & EAST KALIMANTAN

POLITICAL-LEGAL

MY REGION MY STYLE

POLITICAL-LEGAL

SOURCE : IMF

2013: BEYOND USD 1 TRILLION IN TOTAL GDP (PPP)

15th LARGEST GDP ECONOMY

STABLE GROWTH OF GDP PER CAPITA (PPP)

2009 2011 2013

SOURCE : IMF

ECONOMY GDP PER CAPITA

BEYOND 5K (PPP)

DOMESTIC CONSUMPTION AND INVESTMENT BECOME DUAL ENGINES

SOURCE : PUSDATIN BKPM

ECONOMY FLYING WITH TWO ENGINES

VIDEO HAS MORE VIEWS

THAN AGNES

SOCIO-CULTURAL VERTICAL TO

HORIZONTAL

SOCIO-CULTURAL EXCLUSIVE TO INCLUSIVE

GARUT HEAD OF REGION, ACENG CASE

PEOPLE SUPREMACY OVER POLITICAL POWER

SOCIO-CULTURAL INDIVIDUAL TO SOCIAL

YOUTH MARKET

MAY 2012

I AM HERE!

76.7% OF YOUTH LIKE TO UPDATE STATUS IN

SOCIAL MEDIA

WOMEN MARKET

- SEPTEMBER 2012

87.1% OF URBAN INDONESIAN

WOMEN ARE RESPONSIBLE FOR MANAGING

FAMILY FINANCE

THE

THE FAMILY CFO OF

NETIZEN MARKET

NOVEMBER 2012

MAKAN NGGAK

CONNECT! MAKAN ASAL

98% OF NETIZEN HAVE

TELECOMMUNICATION AND INTERNET SPENDING AS THEIR

BIGGEST ROUTINE SPENDING

CONNECTIVITY 01

COMMUNITY 02

CONFIRMATION 03

CLARIFICATION 04

CODIFICATION 05

CO-CREATION 06

CURRENCY 07

ACTIVATION COMMUNAL 08

CONVERSATION 09

COMMERCIALISATION 10

CHARACTER 11

CARE 12

COLLABORATION 13

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